媒体融合背景下媒介文化发展的国家意志和逻辑
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摘要
媒体时代文化正在发生转型,在市场逻辑安排下各种文化现象纷至沓来,庸俗化、碎片化的倾向日益明显。媒介文化的发展关系到国家、民族的未来,不可无为而治。国家意志在融媒体时代的出场,具有多维面向的属性,据此应当采取全新的文化治理路径。本文认为,融媒体时代的顶层设计是主体认同基础上的善制,国家文化发展的整体制度设计必须赢得青少年的认同,融媒体时代文化发展的国家意志是对纯粹市场逻辑的反拨,是建立在"文化自信"语境上的新型文化体系,因此必须将媒介文化统辖到国家战略中来进行设计,并以开放思维看待媒介文化转型,放宽规制,以创新强化"文化自信",总体目标是超越节点传播而获得审美现代性的重建。
The media culture is undergoing a lot of changes. Various cultural phenomena are mushrooming, showing a tendency of vulgarization and fragmentation. The development of media culture has a bearing on the future of the nation, and actions need to be taken. The appearance of national will in the era of media convergence has multidimensional characteristics and needs a brand new approach of culture governance. This paper holds that the top-level design in the era of media convergence is a good system based on the subjective identity. The overall system design of national cultural development must have the recognition of teenagers. The national will of cultural development in the era of media integration is a backwash of pure market logic and a new cultural system based on the context of "cultural self-confidence". Therefore, media culture must be governed by the national strategy. The overall goal is to surpass the node communication and achieve the reconstruction of aesthetic modernity.
The media culture is undergoing a lot of changes. Various cultural phenomena are mushrooming, showing a tendency of vulgarization and fragmentation. The development of media culture has a bearing on the future of the nation, and actions need to be taken. The appearance of national will in the era of media convergence has multidimensional characteristics and needs a brand new approach of culture governance. This paper holds that the top-level design in the era of media convergence is a good system based on the subjective identity. The overall system design of national cultural development must have the recognition of teenagers. The national will of cultural development in the era of media integration is a backwash of pure market logic and a new cultural system based on the context of "cultural self-confidence". Therefore, media culture must be governed by the national strategy. The overall goal is to surpass the node communication and achieve the reconstruction of aesthetic modernity.
引文
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(2)恩格斯.致约·布洛赫的信[A].马克思、恩格斯选集(第2版)第4卷[M].北京:人民出版社,1995:695-698.
(3)[美]约书亚·梅罗维茨.消失的地域:电子媒介对社会行为的影响[M].肖志军译.北京:清华大学出版社,2002:19.
(4)M.Bonta and J.Protevi,Deleuze and Geophilosophy,Edinburgh:Edinburgh University Press Ltd.,2004:143.
(5)(8)华婉伶,臧国仁.液态新闻:新一代记者与当前媒介境况[J].台湾:传播研究与实践,2011(01).
(6)Hartmut Rosa,William E.Scheuerman.High-speed Society:Social Acceleration,Power,and Modernity.The Pennsylvania State University Press,2009.
(7)[英]迈克·费瑟斯通.消费文化与后现代社会[M].刘精明译.南京:译林出版社,2000.
(9)马健.文化善制:聚焦于公共利益的文化规制新哲学[J].文化学刊,2017(07).
(10)Gruenspecht H.K.,Lave L.B.The economics of health,safety,and environmental regulation.Handbook of Industrial Organization,1989(2):1507-1550.
(11)Kankaanp E.Economic incentives as a policy tool to promote safety and health at work.Scandinavian Journal of Work,Environment and Health,2010:319-324.
(12)马荣丽.从“魔弹论”看网络流行语的传播[J].新闻世界,2012(11).
(13)[英]吉姆·麦克盖根.文化民粹主义[M].桂万先译.南京:南京大学出版社,2001:4.
(14)中共中央关于繁荣发展社会主义文艺的意见[M].北京:人民出版社,2015:12-13.
(15)[加]麦克卢汉.理解媒介:论人的延伸[M].何道宽译.南京:译林出版社,2011:18.
(16)[英]尼克·史蒂文森.认识媒介文化·前言[M].王文斌译.北京:商务印书馆,2001.