社交媒体应用研究概念框架——以理论、技术和工具为基础
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摘要
【目的/意义】通过对社交媒体研究的相关文献进行回顾,旨在设计一个概念框架,解释社交媒体的各种应用,该概念框架以社交媒体研究的相关理论为基础,各种社交媒体工具和技术为支撑。【方法/过程】采用文献调研、内容分析的方法,遵循Ngai的两阶段研究方法,搜索相关论文,关注每篇论文跟社交媒体研究相关的理论基础、技术支撑、具体应用与实证结果。【结果/结论】社交媒体的理论研究,主要从个人行为理论、社会行为理论、大众传媒理论三个方面展开。社交媒体应用研究呈细分趋势,涉及健康、知识管理、教育、营销等方面。
【Purpose/significance】The purpose of this paper is to conduct a critical literature review of social media research,with the aim to design a conceptual framework that explains how social media applications are supported by various social media tools,technologies and a set of theories.【Method/process】This study adopts the methods of literature research and content analysis, following the two-stage research method of Ngai,searching for relevant papers by the proposal of a conceptual framework that highlights the tools and technologies as well as theories and models that serve as the foundation of social media applications.【Result/conclusion】The current theoretical research about social media is mainly concentrated on three aspects:personal behavior theory,social behavior theory and mass media theory.The research on social media is subdivided,involving health,knowledge management,education,marketing,etc.
【Purpose/significance】The purpose of this paper is to conduct a critical literature review of social media research,with the aim to design a conceptual framework that explains how social media applications are supported by various social media tools,technologies and a set of theories.【Method/process】This study adopts the methods of literature research and content analysis, following the two-stage research method of Ngai,searching for relevant papers by the proposal of a conceptual framework that highlights the tools and technologies as well as theories and models that serve as the foundation of social media applications.【Result/conclusion】The current theoretical research about social media is mainly concentrated on three aspects:personal behavior theory,social behavior theory and mass media theory.The research on social media is subdivided,involving health,knowledge management,education,marketing,etc.
引文
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9 LIN J S,et al.Personality Traits,Motivations,and Emotional Consequences of Social Media Usage[J].CyberpsycholBehav Soc Netw,2017,20(10):615-623.
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17 BLACKWELL D,CLEAMAN C,TRAMPOSCH R,et al.Extraversion,neuroticsm,attachment style and fear of missing out as predictors of social media use and addiction[J].Personality&Individual Differences,2017,(116):69-72.
18 RAUNIAR R,RAWSKI G,YANG J.Technology acceptance model(TAM)and social media usage:an empirica study on Facebook[J].Journal of Enterprise Information Managemeng,2014,27(1):6-30.
19 NAWI N B C,MAMUNA A,NASIR A B M.The Acceptance and Usage of Social Media as a Platform among student Entrepreneurs[J].Journal of Small Business&Enterprise Development,2017,24(2):375-393.
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2 Mayfield A.What is social media?[EB/OL].http://www.antonymayfield.com/2008/03/22/what-is-soc ial-media-ebook-onmashable/,2008-03-22.
3 KAPLAN A M,MICHAEL H.Users of the world,unite!The challenges and opportunities of Social Media[J].Business Horizons,2010,53(1):59-68.
4 NGAI E W T,XIU L,CHAU,D C K.Applicationg of data mining techniques in customer relationship management:A literature review and classification[J].Expert System with Applications,2009,36(2):2592-2602.
5 NGAI E W T,MOON KK,LAM S S,et al.Social media models,technologies,and applications:An academic review and case study[J].Industrial Management&Data Systems,2015,115(5):769-802.
6 QI J Y,EMMANUEL M,FANG B X,et al.Theories of Social Media:Philosophical Foundations[J].Engineering,2018,2(4):94-102.
7 LI Q,WEI W,XIONG N,et al.Social Media Research,Human Behavior,and Sustainable Society[J].Sustainablity,2017,9(3):384.
8 YOSHIDA M,GORDON B S,et al.Bridging the gap between social media and behavioral brand loyalty[J].Electronic Commerce Research&Applications,2018,3(28):208-218.
9 LIN J S,et al.Personality Traits,Motivations,and Emotional Consequences of Social Media Usage[J].CyberpsycholBehav Soc Netw,2017,20(10):615-623.
10赵英,田蜜,刘仁烨,等.影响高校学生采纳社交媒体的共性因素研究[J].图书馆,2018,(3):75-82.
11 FISHBEIN M,AJZEN I.Belief,attitude,intention and behavior:an introduction to theory and research[J].Philosophy&rhetoric,1975,41(4):842-844.
12 Ajzen I.From Intentions to Actions:A Theory of Planned Behavior[J].Springer Berlin Heidelberg,1985,22(8):11-39.
13 Chang Y P,Zhu D H.Understanding social networking sites adoption in China:A comparison of pre-adoption and postadoption[J].Computers in Human Behavior,2011,27(5)1840-1848.
14 CARR C T,HAYES R A.Social Media:Defining,Developing,and Divining[J].Atlantic Journal of Communication,2015,23(1):46-55.
15 TANG J H,CHEN M C,YANG C Y,et al.Personality traits,interpersonal relationship,online social support,and Facebook addition[J].Telematics&Informatics,2016,33(1):102-108.
16 DING T,BICKEL W K,PAN S.Social Media-based Substance Use Prediction[J].arXiv.org,2017,(5):11-17.
17 BLACKWELL D,CLEAMAN C,TRAMPOSCH R,et al.Extraversion,neuroticsm,attachment style and fear of missing out as predictors of social media use and addiction[J].Personality&Individual Differences,2017,(116):69-72.
18 RAUNIAR R,RAWSKI G,YANG J.Technology acceptance model(TAM)and social media usage:an empirica study on Facebook[J].Journal of Enterprise Information Managemeng,2014,27(1):6-30.
19 NAWI N B C,MAMUNA A,NASIR A B M.The Acceptance and Usage of Social Media as a Platform among student Entrepreneurs[J].Journal of Small Business&Enterprise Development,2017,24(2):375-393.
20 OTHMAN D N A,GANIA A,AHMAD N F.Social media information and hotelselection:Integration of TAM and IAM models[J].Journal of Tourism,Hospitality&Culinary Arts(JTHCA),2017,9(2):113-124.
21 GELINAS L,PINERCE R,WINKLER S,et al.Using Socia Media as a Research Recruitment Tool:Ethical Issues and Recommendations[J].American Journal of Bioethics,201717(3):3-14.
22 Bigne E,Andreu L,Hernandez B,et al.The impact of socia media and offline influences on consumer behavior.Analysis of the low-cost airline industry[J].Current Issues in Tourism,2016,19(1):1014-1032.
23 WANG Y,YU C.Social interaction-based consumer decision-making model in social commerce:The role of word of mouth and observational learning[J].International Journal of Information Management,2015,(37):91-102.
24单春玲,赵含宇.社交媒体中商务信息转发行为研究--基于强弱关系理论[J].现代情报,2017,37(10):16-22.
25 BRANLEY D B,COVEY J.Risky Behavior Via Social Media:The Role of Reasoned and Social Reactive Pathways[J].Computers in Human Behavior,2018,(78):183-191.
26 TENG S,KHONG K W,CHONG A Y L.Persuasive electronic word-of-mouth messages in social media[J].Data Processor for Business Education,2016,57(1):76-88.
27 MUHAMMAD S S,DEY B L,WEERAKKODY V.Analysis of Factors that Influence Customers’Willingness to Leave Big Data Footprints on Social Media:A Systematic Review of Literature[J].Information Systems Frontiers,2017(3):1-18.
28肖璇,王铁男,郝凡浩.社会影响理论下的社交媒体持续使用研究[J].管理科学学报,2017,20(11):49-60.
29陈扬森,陈军.基于关键词共现与社会网络分析法的国内外社交媒体研究热点分析[J].信息资源管理学报,2017(3):45-55.
30 Zú?iga H G D,BARNIDGE M,SCHERMAN A,et al.Social Media Social Capital,Offline Social Captial,and Citizenship:Exploring Asymmetrical Social Capital Effects[J].Political Communication,2017,34(1):1-25.
31 PHUA J,JIN S V,KIM J.Uses and gratifications of socia networking sites for bridging and bonding social capital:Acomparison of Facebook,Twitter,Instagram,and Snapchat[J].Computers in Human Behavior,2017,(72):115-122.
32 MEDAGLIA R,ZHU D.Public deliberation on government-managed social media:A study on Weibo user in China[J].Government Information Quarterly,2017,34(3):533-544.
33 SHIUE Y C,CHIU C M,CHANG C C,et al.Exploring and mitigating social loafing in online communities[J].Computer in Human Behavior,2010,26(4):768-777.
34 GRUBER D A,SMEREK R E.THOMAS M C,et al.The real-time power of Twitter:crisis management and leadership in an age of social media[J].Business Horizons,2015,58(2):163-172.
35 JIN S A A,PHUA J.Following celebrites’tweets about brands:the impact of Twitter-based electronic word-of-m outh on consumers’source credibility perception,buying intention,and social identification with celebrites[J].Journal of Advertising,2014,43(2):181-195.
36 KIM J Y.A Study of Social Media Users’Perceptional Typologies and Relationships to Self-Identity and Personality[EB/OL].http://doi.org/10.1108/IntR-05-2017-01942017-09-04.
37 KUPFER A K,HOLTE N P V,HENNING T,et al.The role of the partner brand’s social media power in brand alliances[J].Journal of Marketing,2018,82(3):25-44.
38甘春梅,梁栩彬,李婷婷.使用与满足视角下社交网络用户行为研究综述:基于国外54篇实证研究文献的内容分析[J].图书情报工作,2018,62(7):134-143.
39 TSAI W H S,MEN L R.Motivations and antecedents of consumer engagement with brand pages on social networking sites[J].Journal of Interactive Advertising,2013,13(2)76-87.
40 PLUME C J,SLADE E L.Sharing of Sponsored Advertisement on Social Media:A Uses and Gratifications Perspective[J].Information Systems Frontiers,2018,(4):1-13.
41 Kaplan A M,Haenlein M.Users of the world,unite!The challenges and opportunities of social Media[J].Business Horizons,2009,53(1):59-68.
42 HSIEH S W,HSIEN M C,LEE C C,et al.Using path analysis to explore knowledge sharing behavior factor on twitter[J].International Journal of Applied Mathematics&statistics,2016,38(8):126-138.
43 Gruner R L,Power D.To integrate or not to integrate?Understanding B2B social media communications[J].online informatinon review,2018,42(1):73-92.
44 Keskin B.What Do YouTube Videos Say About Public Education?[J].SAGE OPEN,2018,8(1):1-5.
45 Punel A,Ermagun A.Using Twitter network to detect market segments in the airline industry[J].Journal of air transport management,2018,73(1):67-76.
46 Nisar T M,Prabhakar G.Trains and Twitter:Firm generated content,consumer Relationship management and message framing[J].transportation research part a-policy and practice,2018,113(2):318-334.
47 Jarrahi M H.Social Media,Social Capital,and Knowledge Sharing in Enterprise[J].IT Professional,2018,20(4):37-45.
48 Smith B G,Smith S B,Knighton D.Social media dialogues in a crisis:A mixed-methods approach to identifying publics on social media[J].Public relation review,2018,44(4):562-573.
49 Gonzalez S C,San FJ L.Social Media and Affective Socialization of Young People:Teaching Needs in Compulsory Secondary Education[J].reice-revista iberoamericana sobre calidad eficaciay cambio en education,2018,16(2):5-20.
50 Men L R,Muralidharan S.Understanding Social Media Peer Communication and Organization-Public Relationships:Evidence From China and the United States[J].Journalism&mass communication quarterly,2018,94(1):81-101.
51 Sterling M,Leung P,Wright D et al.The Use of Social Media in Graduate Medical Education:A Systematic Review[J].academic medicine,2018,92(7):1043-1056.
52 Kaplan A,Haenlein M.Collaborative projects(social media application):about Wikipedia,the free encyclopedia[J].Business Horizons,2014,57(5):617-626.
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