中小企业战略变革研究
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摘要
变革已成为时代的主题,战略变革相应成为企业战略管理的重点。不仅如此,战略范式也由线性转变为非线性,这对企业战略变革的内在要求也相应发生了变化。对于占我国企业99%的中小企业来讲,其战略变革管理的重要性不容忽视。而且经济形态向非线性的转变,对中小企业的冲击远胜于大型企业,对其战略变革的要求也不同于大型企业。因此对非线性战略范式下中小企业的战略变革模式进行研究是有必要的。
     本文总体上采用规范研究的方法,在文中的个别章节进行了实证分析。文章的结构按照规范研究的要求,以提出问题、分析问题、解决问题的思路进行安排。首先对前人的研究成果进行了归纳和学习,并在此基础上找出以往研究的不足,从而提出本文研究的目的和意义(第1章)。
     其次,在前人研究的基础上对企业战略变革的概念进行了界定,分析了企业战略变革的动因、过程和模式,从而形成了企业战略变革的概念框架(第2章)。接着,文章在战略范式对战略变革的影响的理论基础上,总结了战略范式的演变,比较了线性和非线性战略范式的不同,论述了当前非线性战略对企业战略变革带来的影响,得出了能动型战略变革是具有成功倾向的变革模式(第3章)。
     最后,运用以上研究得出的理论工具,就中小企业战略变革选择能动型变革模式的必要性进行了分析,验证了第3章的结论,并得出了中小企业能动型战略变革的具体模式(第4章)。针对中小企业能动型战略变革模式的实现,提出了经营模式创新方法、战略变量学习方法和战略变革能力内部生成机制的培养方法,从而为中小企业能动型战略变革提供了一套理论和操作工具(第5章)。结尾对全文研究的结论做了总结,并提出了未来的研究方向(结语)。
As change becomes the theme of the current era, strategic change turns into the emphases of strategy management. Strategic paradigm has been translated from linearity into non-linear, which changed the request to enterprise strategic change. Toward Small & Medium Sized enterprise, which occupied 99% the economic entity in our country, the strategic change can't be neglected. The transformation of economic modality impacts on Small & Medium Sized enterprise more profundity than large-sized enterprise. Therefore, that is very necessary to research the strategic change pattern based on non-linear strategic paradigm of Small & Medium Sized enterprise.
    The paper adopted criterion-researching way generally. In some individual chapters, the demonstration-researching way was used. The configuration was arranged by the request of criterion-researching way. That is the step: ask question, analyze question and answer the question. First, it brings forward the scarcity in the past and the purpose of this paper, which was based on summing up and assimilating the forefathers' research results (Chapter1).
    Then, the paper defined the strategic change based on the forefathers' research results, it analyzed its cause. process and pattern too, consequently the concept frame of enterprise strategic change was engendered(Chapter 2). In succession, the paper analyzed the action that strategic paradigm impact on strategic change and expatiated upon the evolvement of it. Through comparing the linearity paradigm with non-linear paradigm and analyzed the infection that non-linear paradigm infected to strategic change, it concluded that motile strategic change pattern was the pattern inclining succeeds (Chapter 3).
    Finally, according as the research upward, the paper analyzed the necessary that the Small & Medium Sized enterprise implement motile strategic change pattern , validated the conclusion in chapter 3 and elicited the particular motile strategic change pattern of it (Chapter 4). To realize the motile strategic change pattern, it afforded way to innovate business-pattern, the ways to study strategy variable, and the ways to cultivate the interior mechanism that can create the ability to strategic change. So a suit of theory and operation instrument was offered (Chapter 5). In the end it summarized the whole paper and proposed the future research orientation. (Conclusion) .
引文
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