情绪劳动策略对业绩的影响
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摘要
传统的劳动分为脑力劳动和体力劳动,本研究的研究内容是第三类劳动——情绪劳动。信用卡催收是一个复杂的人际交互过程,情绪劳动体现得最为明显,本研究以信用卡催收工作实践出发,分三个层次探讨情绪劳动策略对业绩的影响问题。
     第一层次的研究回答“为什么要研究情绪劳动策略”的问题。影响业绩的因素很多,本部分通过来自于调查和现场的两方面证据,来阐述在人际互动工作中(如催收)选择情绪劳动——影响业绩的关键因素——的原因。研究一对113名催收员进行问卷调查,通过量化分析发现情绪智力对催收业绩有显著的预测作用,信赖他人无显著的预测作用,但调查并不能揭示其本质,通过Grandey(2003)的情绪劳动理论发现情绪劳动才是影响催收业绩的主要因素。研究二对16名催收员进行现场参与式观察及530通成功催收录音数据进行质性分析,从情绪劳动的标准、组织要求、维度三方面证明了催收工作是情绪劳动的过程,情绪劳动在其中起到关键作用。
     第二层次的研究回答“是什么”的问题,即“情绪劳动策略是如何影响业绩的”。在工作中影响业绩的因素很多,情绪劳动能够占到多大的程度,需要更严谨的实验检验。针对这部分内容本研究控制了无关变量,设计三个实验探讨情绪劳动策略对业绩的影响。鉴于员工在使用情绪劳动策略时需要对自身情绪进行压抑,为了更准确的了解情绪劳动策略对业绩的影响,实验一首先探讨情绪对业绩的作用,在了解情绪本身对催收业绩影响的同时,也为后续研究提供实验基础。本实验选取92名被试,采用单因素被试间实验设计,探讨积极、消极、中性情绪在网络模拟催收的任务中业绩的差异,结果发现自身情绪对初始报价有显著的预测作用,积极情绪初始报价更低,最终的让步值更大,不成交时消极情绪的被试更愿意未来再和对方谈判。实验二在上述实验任务中加入对162名被试通过指导语进行情绪劳动策略的操控,采用2(情绪:积极、消极)×3(情绪劳动策略:表层扮演、深层扮演和自动调节)被试间实验设计,探讨自身情绪劳动策略对业绩的影响,结果发现,当员工运用情绪劳动策略时自身情绪的作用消失,情绪劳动策略对初始报价、最终让步值有显著预测作用,其中自动调节策略最有利,深层扮演次之,表层扮演报价低,让步大。实验三以上述实验任务为基础,选取130名被试,采用2(情绪:积极、消极)×2(真诚度:真诚、不真诚)被试间实验设计,通过操控对手的情绪劳动策略,探讨情绪劳动策略的传递对业绩的影响。结果发现对方的真诚度对谈判的客观(报价值、最终让步值)及主观指标(结果满意度、对对手印象)没有显著影响,对方内心情绪对主观指标有显著的预测作用。
     第三层次的研究回答“怎么样”的问题,即“情绪劳动策略在工作中的运用”。本研究将以信用卡催收工作为例,运用扎根理论对收集到的数据进行分析,从情绪劳动策略的程度(研究一)、表现(研究二)、差异化(研究三)的运用及鉴别性的情绪劳动策略的运用(研究四)四方面探讨情绪劳动策略的运用。结果发现,在情绪劳动策略的程度上,深层扮演与表层扮演的表现不同,促进深层扮演的因素可以分为组织提供的外在条件(专家的指导、个人条件、团队的凝聚力)和员工自身的内在动力(充分的准备、自我学习、寻找自我的满足、责任感)两方面。在情绪劳动的表现上,影响因素包括个性、自身的情绪状态、客户的失信,在压抑和释放后员工的处理方式各有特点。在情绪劳动的差异化方面,根据催收的不同客户群体,催收员运用的策略各有不同,并在情绪劳动策略的运用上找出了鉴别性的差异,进一步明确了在实践工作中情绪劳动对业绩的影响。
     依据上述研究结果,作者在文章的最后对本研究的不足之处进行反思,对未来的研究提出了若干建议。
Traditional labor is divided into brain labor and manual labor, and the present study is to discuss the third type—emotional labor. Collecting debt is a complex interpersonal process, where emotional labor manifests most significantly. The present study discusses emotional labor in collecting debt by three levels, based on the practical work of collecting debt of credit card.
     The first level is to answer why studying emotional labor strategies. Many factors influence the performance, and the present study explains the reasons for choosing emotional labor as the critical factor in interpersonal work such as debt collection by the evident in the investigation and field. In the first part, the investigation of113debt collector by questionnaires shows that emotional labor has predictive effect on collection debt, but trust of others hasn't; however, the investigation cannot uncover the essence until it combines with Grandey's (2003) emotional labor theory to find that emotional labor is the critical factor. In the second part, by conducting a qualitative analysis on the field observation ofl6debt collector and530audio recordings of successful debt collection, it proves that debt collection is the process of emotional labor, which plays a critical factor in it, from three aspects of standards, organizational requirements and dimensions of emotional labor. The second level is to answer how emotional labor strategies influence the performance. It needs more precise experiments to measure at what extent emotional labor influences the work performance. Therefore, the present study controls irrelevant variables and designs three experiments to discuss the effects of emotional labor strategies on performance. Considering the employees need to suppress their emotions in the use of emotional labor strategies, in order to distinct the emotional labor strategies' influence on performance more accurately, the first experiment is to discuss the effects of emotions on debt collection, which also provides the basis of subsequent research. We selected92participants, and used single factor experiment between-subject design to discuss the positive, negative, neutral emotions' influence on performance in collecting task on net. The results indicate that personal emotions have significant predictive effect on quoted price, with participants with positive emotions having lower quoted price and more final concession and participants with negative emotions more willing to negotiate again with the opponent in the future. The second one162participants had attend the task, we used a2(emotions:positive and negative) x3(emotional labor strategies:superficial acting, deep acting, automatically adjust) between-subject design to discuss the effects of personal emotional labor strategies on performance, and the results indicate that when employee's personal emotions disappear after applying emotional labor strategies, emotional labor strategy has significant predictive effect on quoted price and final concession, among which self-regulating strategy best, deep impersonation comes second and superficial impersonation third with low quoted price and great concession. In the third experiment, we selected130participants and used a2(emotions:positive, negative) x2(authentic:yes, no) between-subject design to discuss the contagion of opponent's emotional labor strategies on performance, and the results show that the sincerity of opponents has no significant influence on objective indicators (the value of quoted price and concession) of negotiation and subjective indicators (satisfaction of results and impression of opponents), but opponent's internal emotions have significant predictive effect on subjective indicators.
     The third level is to answer how emotional labor strategies apply in work place. The present study, taking credit card debt collection as an example, analyzes the data by grounded theory and discusses the application of emotional labor strategies from four aspects of extents, manifestations, differentiation and distinctive application of emotional labor strategies. The results indicate that on the extents, deep impersonation can be promoted by external conditions (guidance from experts, personal terms and team cohesiveness) and personal motivation (sufficient preparation, self learning, seeking for personal satisfaction and responsibility), which is different from superficial impersonation; on the manifestations, influential factors include personality, personal emotion status and breach of faith from clients, and employees' process mode differs after repressing and releasing; on the differentiation, debt collectors apply different strategies based on different groups of clients; and the distinction on the application of emotional labor strategies further explicates the effects of emotional labor on performance in practical work.
     From above three levels, the present thesis illustrates the effects of emotional labor strategies on performance in collecting debt of credit card systematically. The author rethinks the shortcomings of the present study and makes several suggestions to the future research at the end of the dissertation.
引文
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