摘要
20世纪80年代以来,越来越多的处于不确定性日益突出的全球化竞争环境中的企业,认识到仅仅依靠自己的资源和能力不足以适应环境的巨大变化。随之完全竞争的观念被合作竞争的观念所取代,企业在竞争的基础上寻求广泛的合作,呈现出网络化的发展特点,由此网络组织应运而生。当前,这些具有柔性组织结构的产业集群、战略联盟、供应链、虚拟企业等网络组织,在现实经济实践中扮演着越来越重要的角色。作为与竞争对手合作而创造价值的战略,合作竞争正成为网络组织研究者们关注的一种新的竞争理念和模式。竞合是竞争与合作的有机结合,而获得竞争优势的合作才是最有意义的竞合。
本文基于合作竞争思想,从网络组织演化的复杂性入手,探讨了网络组织演化的动力机制以及获取竞争优势的途径,所取得的研究成果介绍如下:
1.构建了二维竞合战略框架,该框架不仅表示了合作竞争共存的各种状态,而且以竞合均衡为界确定了合作主导型竞合和竞争主导型竞合两种战略,为本文奠定了研究基础。
2.基于突变理论构建了组织演化势能模型和网络组织运行轨道模型,明确了网络组织演化的复杂性特征,重新界定了网络组织为一种由多个独立实体(该实体具有主动性和适应性)在竞合共同作用下组成的具有网络结构和复杂演化特征的组织系统。
3.构建了网络组织演化的动力学模型,通过稳定性理论分析和软件模拟,得到了:1)合作竞争是网络组织形成的动力;2)网络组织的演化趋势还与资源限制下成员的最大规模有关。说明要形成网络组织要通过加强网络组织中成员的有效合作或者减少不利竞争;要发挥网络组织的群体优势,成员间要资源互补,使得有限资源下的网络组织成员获得更大的发展。
4.利用NetLogo平台建立的复杂适应系统模型,仿真了网络组织成员竞合战略选择的过程;根据“涌现”现象机理,提出了由历史信息、认知能力和环境的共同作用的合作意愿调整网络组织成员竞合发展战略。
5.构建了合作意愿在网络组织成员获取竞争优势中作用机制的理论模型。采用结构方程模型实证分析得到:发挥网络组织成员主观能动性从提高历史信任感知、联盟需求和收益预期来提高合作意愿,通过加强网络关系强度、组织学习和技术创新的中介作用,将能更好地提升其竞争优势。
Since 1980s more and more enterprises realize that it’s difficult to adapt to the tremendous environmental change by their own strengths under the uncertain global competition. So the concept of complete competition is supplanted by cooperation-competition. On the basis of competition, enterprises seek wide-ranging cooperation, which bears the features of networking and thus network organization emerged. At present these flexible network organizations, such as industrial cluster, strategic alliance, supply chain and virtual enterprise, play more and more important role in the modern economy. Cooperation-competition, as a strategy creating value by cooperating with competitors, has been becoming a new competitive concept and model that has drawn the attention of network organization researchers. Co-opetition is the integration of competition and cooperation, while gaining competitive advantages from cooperation could be the most meaningful one.
Based on the concept of cooperation and competition, this dissertation starts with the complexity of the evolution of network organization and explores its dynamic mechanism and approaches to gain competitive advantages. The study has made the following contributions.
First, it puts forward the two-dimensional framework of co-opetition strategy which not only represents the various states of cooperation-competition but also defines cooperation-leading co-opetition and competition-leading co-opetition as per co-opetition equilibrium to lay the foundation of the dissertation.
Second, by constructing the potential model of organization evolution and the orbit model of network organization operation based on catastrophe theory, it clarifies the complexity of the evolution of network organization. And redefine network organization as an organization system with network structure and evolution complexity which constitutes the independent entities under featuring of initiative and adaptability under the co-opetition.
Third, it presents the dynamic model of the evolution of network organization. By the stability theory analysis and software simulation, it comes up that co-opetition is the source power of the evolving of network organization; and the evolution of network organization is related to the largest scale of members under resource constraints. These illustrate that network organization can take shape by strengthening effective cooperation and lessening detrimental competition; and giving rein to group advantage and resource complementation can help the members to further develop under limited resource.
Fourth, by using NetLogo, it establishes the complex adaptive system model and simulates the process of the strategic co-opetition selection of the members of network organization. And, according to the emergence phenomenon, it states that the willingness to cooperate would be affected by historical information, cognition ability and environment adjusts the developing strategy of network organization.
Fifth, the present dissertation puts forward the theoretical model that displays the role played by willingness to cooperate for members of network organization to gain competitive advantages. Empirical research using structural equation finds that the member of network organization increases willingness to cooperate by trust-aware of history, union demand and earnings estimate showing initiative, and it would elevate its competitive advantage more effectively with the more role of mediator variable: the strength of network ties, organization learning and technological innovation.
引文
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