摘要
管理学是一门不精确的科学，是科学和艺术的结合体。管理理论的研究和创新离不开纯理论研究和实证研究，也就是案例研究。对企业文化和企业战略的研究也莫过如此。企业战略决定着企业的未来之路，同时更是决定企业的生与死。将企业比做一个人，战略就是前进的方向，文化就是这个人的精神支柱。企业没有了战略，就象人迷失了方向，始终在无尽的黑暗中摸索。企业没有了文化，就如同人没有了精神，企业离衰亡也就不远了。事实上，企业文化和企业战略有着密不可分的联系。企业文化不仅是战略制定的根本方向和基础，也是战略成功的动力和关键。借鉴国内外关于企业文化和企业战略的理论研究，在分析大量企业案例的基础上，笔者得出了基于企业文化的战略模型，提出了企业文化建设是企业战略的重要组成部分，也是战略实施的关键一步。基于企业文化的战略模型不是对其它战略模型的否定，而是在其基础上的一个补充和完善。
不锈钢真空器皿行业是一个充满机遇的新兴行业，正处在高速增长阶段。明珠公司作为一个专业制造不锈钢真空器皿的中小企业，历经九年风风雨雨。在国内市场上，明珠公司面临着来自同行业厂商的低价竞争压力；在国际市场上，又面对日本大公司强大的品牌优势。何去何从，明珠公司正处在一个艰难的战略选择的十字路口。本文按照基于企业文化的战略模型理论，对明珠公司的战略和文化进行了深入分析和研究，为明珠公司的战略制定和文化建设提出了建议。
世界已经进入了二十一世纪，全球经济已融入一体化，企业不仅面临来自本国的竞争，更面临着来自世界的竞争。希望本文提出的基于企业文化的战略模型理论，对那些想成为百年老店的企业领导人，有一些参考价值。
Management is not a accurate science. It is the combination of science and art. The research and innovation of the management theory can not be done without pure theoretical research and positive research, which is the case study. The research on corporate culture and enterprise's strategy is not crossed like this either. Enterprise strategy is determining the horizon in the future of enterprises, and the growing and dying of enterprises especially at the same time . Taking it like a person, enterprise strategy is the direction, and corporate culture is spirit. Without strategy, enterprise would get lost like people, and try to find out in the endless darkness all the time .Without culture, enterprises have no spirit like people , and are not far too before becoming feeble and die. In fact, corporate culture and enterprise's strategy are got in touch with dense and integrally. The corporate culture is not only basic direction and foundation in which the strategy is made, but also motive force and key that th
e strategy succeeds. Using the theoretical research about the corporate culture and enterprise's strategy for reference both at home and abroad, and analysing a large number of enterprise cases, I have drawn the strategic model based on corporate culture, and have proposed that enterprise's cultural construction is the important component of enterprise's strategy. It is a key step of strategy implementation too. The strategic model based on corporate culture is not denying to other strategic models, but is supplementary of other theories.
Stainless steel vacuum ware is a kind new trade which is full of developing opportunity. It is at the stage of growing at top speed now. Mingzhu Company is one of medium-sized enterprises which professionally make stainless steel vacuum .It has gone through the trials and hardships for nine years. At domestic market, Mingzhu Company face lots of manufacturer of the same trade to compete the pressure at a low price; In the international market, It face the strong brand advantage of Japanese big company again. Mingzhu Company is at the crossroad of a difficult strategic choice. At this paper I have analysed in depth and study strategy and culture of Mingzhu Company according to the strategic model based on corporate culture , and given advise for Strategy making and cultural construction for Mingzhu Company.
The world has already entered 21st century. Global economy has already been incorporated and integrated. Enterprises not only face the competition coming from the national, but also face the competition from world even more. I hope that those who wants to become leader of the shop with a history of a century could get useful reference after reading the paper.
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