基于符号CONTEXT特性的风格设计
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摘要
在感性消费时代,产品形态已成为消费者与设计师沟通的重要媒介。对风格特征的研究有
    助于传达产品隐含的社会文化信息及树立产品形象(Product ldentity),使人们体验到“物质功
    能”以外的“精神功能”。产品风格的认知和设计涉及心理学、语言学、符号学、计算机技术、
    工业设计、人机工程等多领域的知识。然而目前的风格研究多限于寻找一种设计语言以表达风
    格,或是仅仅着眼于研究形态(shape instead of form)元素对风格的影响。准确地说,这些研
    究的方向和方法将复杂多变的风格问题简单化,是无法真正地实现产品的风格设计的。为此,
    我们提出了一套基于符号context特性的风格设计理论和方法,并建立了一个用于眼镜风格设
    计的计算机辅助原型系统。
    本文首先以21世纪产品设计的新趋势为背景,阐述了与风格问题息息相关的符号学及基于
    关联特征的设计研究现状和趋势,并在此基础上对涉及到风格认知和重建的文献进行了探讨,
    指出其缺陷,提出寻找新的风格设计理论和方法的必要性。
    在“符号的CONTEXT特性分析”一章中,本文阐述了context特性的三个组成部分,即符
    号形式、符号结构和符号意义。由于符号形式和符号结构引导着人们对产品“整体性”(风格)
    的把握,所以,这一章详细介绍了符号形式及其意义,还有符号结构中的各种构成规则。这些
    规则在风格设计系统中决定着产品的组合方式和结构关系,间接地影响着产品风格的表现及风
    格度的强弱。
    在“风格的量化方法和理论”一章中,我们重点探讨了以特征为中心的一系列涉及风格量
    化的方法和理论。作为风格实体的属性,特征表征为反复出现的符号形式和符号结构。我们基
    于特征匹配建立了风格识别与匹配模型,这在风格设计系统中对入库典型产品的挑选、特征集
    筛选都有重要的意义。最后,我们基于特征的context属性,针对简单产品(如眼镜)建立了
    风格度的线性计算模型。
    在第四章中,本文以眼镜为实例,进行了基于符号context特性的风格研究,并在最后展
    望了一个针对眼镜等简单产品的计算机辅助风格设计原型系统,希望能将实践拔升到理论的高
    度,为开拓风格设计的系统化、模式化和可控化提供可行性。
    本研究有效地将符号学理论引入了风格认知和设计中,并以实际的统计数据形象地说明了
    特征的context特性及其对风格的影响。这将为研究其它复杂产品基于这种特性的风格计算模
    型开拓思路,真正实现风格设计的系统化、模式化、智能化和可控化,为计算机辅助的产品创
    新设计开拓出了更广阔的空间。
In the age of perceptual consumption, forms of products have been the essential marriage between consumers and designers. Besides, the research as to stylistic features is conducive both to conveying social and cultural information embedded in a product and to establishing a distinctive product identity. The cognition and design of style covers interdisciplinary knowledge including Psychology, Linguistics, Semiotics, Computer Technology, Industrial Design, Ergonomics and so on. However, present efforts at the research on style are mostly limited to seeking a language to express style or are mainly focused on the exploration of the effects of formal elements on style. Actually these efforts tends to simplify those complex and diverse stylistic problems. They will not really help realize the stylistic design of products. For this reason, I put forth a tentative approach based on signs' contextual attributes trying to build a computer-aided prototype system for the stylistic design of glasses.
    This thesis firstly explains the new tendency of product design in the 21st century. Then it presents the current achievements and trends of Semiotics and correlative feature-based design both of which have a lot to do with stylistic issues. Afterwards, it probes into existing written words as to the cognition and rebuilding of style and points out their problems. In this way, a new design methodology and procedure is necessitated.
    In the 2nd chapter, the three components of the contextual attributes are introduced respectively, namely the form of a sign, the structure of a sign and the meaning of a sign. As is known to all, people's understanding of the integrity of a product (style) is greatly impacted by the form and structure of a sign. Therefore, this thesis explains in detail the form of a sign and its corresponding meanings as well as different rules embedded in the structure of a sign. These rules dictate products' combinations and structural relationships in the stylistic design system and indirectly affect the expressiveness of style and its degree. At the end of this chapter, I instantiate the composition of a complete sign system with glasses.
    In the 3rd chapter I put an emphasis on the exploration and discussion of some key methodologies and theories concerning the quantification of style all of which cohere around the concept "feature". As attributes of stylisitic entity, features are represented as repetitive occurrence of signs and sign structures in products. Then we set up the stylistic cognition and matching model on the basis of the feature matching theory, which is of significance to both the selection of typical glasses into the database for stylistic glasses and to the filtration of common feature sets. Finally I build a linear computational model of the degree of style aimed at such simple products as glasses on the basis of the contextual attributes of features.
    
    
    In the 4th chapter a case study of glasses based on contextual attributes of signs is conducted to instantiate and verify those theories mentioned in the former chapters. At the end of this chapter a tentative computer-aided prototype system for stylistic design is built. Yet it is supposed to work when designing simple products such as glasses. I hope that the system will help to shift the practice experience to some feasible theory.
    I should say my research has efficaciously introduced Semiotics into the cognition and design of style. By using experimental data I exemplify the effect of features' contextual attributes on their corresponding styles. This may open up a new way for the explorations of computation models for style aimed at more advanced while more complicated products.
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