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命中:
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1.
Branding
and selling public transit in North America: An analysis of recent messages and methods
作者:
Daniel Baldwin Hessa
;
Alex Bittermanb
关键词:
Public transit
;
Advertising
;
Marketing
;
Branding
刊名:Research in Transportation Business & Management
年:2016
2.
Public parks in city
branding
: Perceptions of visitors vis-à-vis residents in Hong Kong
作者:
Chung Shing Chana
;
ccs_johnson@cuhk.edu.hk" class="auth_mail" title="E-mail the corresponding author
;
Mike Petersb
;
1
;
mike.peters@uibk.ac.at" class="auth_mail" title="E-mail the corresponding author
;
Lawal M. Marafac
;
2
;
lmmarafa@cuhk.edu.hk" class="auth_mail" title="E-mail the corresponding author
关键词:
Brand potential
;
City
branding
;
Familiarity&ndash
;
favourability
;
Hong Kong
;
Public parks
刊名:Urban Forestry & Urban Greening
年:2015
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