Understanding participation on video sharing communities: The role of self-construal and community interactivity
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- 作者：Mu Hu ; humu1990@foxmail.com" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae ; Mingli ZhangAuthor Vitae ; Nuan LuoAuthor Vitae
- 关键词：Video sharing communities ; Self-construal ; Interactivity ; User participation ; Perceived customer value
- 刊名：Computers in Human Behavior
- 出版年：2016
- 出版时间：September 2016
- 年：2016
- 卷：62
- 期：Complete
- 页码：105-115
- 全文大小：504 K
文摘
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We developed a model to understand user participation on video sharing communities based on Triadic reciprocal determinism.
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We collected data through online questionnaire survey and validated our framework with Structural Equation Modeling.
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We discovered the influence of self-construal and community interactivity on user participation.
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We also verified the interaction effects of self-construal and community interactivity.