Public relations in Kenya: An exploration of models and cultural influences

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• 作者：Dane Mwirigi Kiambi^a ; ^{dane.kiambi@ttu.edu} ; ^{dmwirigi@hotmail.com} ; Marjorie Keeshan Nadler^b ; ¹ ; ^{nadlermk@muohio.edu}
• 关键词：Kenya ; Public relations models ; Hofstede cultural values ; Personal influence model ; International public relations ; Grunig PR models
• 刊名：Public Relations Review
• 出版年：2012
• 期刊代码：71_03638111
• 类别：bus
• 出版时间：September, 2012
• 卷：38
• 期：3
• 页码：505-507
• 文件大小：142 K

摘要

This pioneer study explores the public relations models that inform the practice of public relations in Kenya, and the cultural values that influence this practice. Results show the personal influence model as the most used by practitioners in Kenya, while individualism is the most experienced cultural value. The strong correlation between personal influence model and Hofstede's cultural value of femininity points to the practitioners鈥?strong desire for good interpersonal relationships with colleagues, supervisors, clients and key publics.