• 作者：Veró ; nica Baena Graciá ; ^* ; ^{veronica.baena@uem.es} ; Julio Cerviñ ; o Ferná ; ndez^** ; ^{jcervino@emp.uc3m.es}
• 关键词：Expansió ; n Internacional ; Franquicia Directa ; Joint Venture ; Má ; ster Franquicia ; Inversió ; n Directa
• 刊名：Cuadernos de Econom铆a y Direcci贸n de la Empresa
• 出版年：2009
• 期刊代码：pca17_11385758
• 类别：bus
• 出版时间：September 2009
• 卷：12
• 期：40
• 页码：47-82
• 文件大小：1289 K

Foreign entry mode choice is one of the most important decisions global companies should take, given that such a decision constrain the degree of control and risk of the new venture. Regarding the specific characteristics of the franchising system, it is worth mentioning that franchisor companies can enter new markets through four different ways: i) direct franchising, ii) master franchisor; iii) joint venture; and finally, direct investment. This paper aims analyzing the factors that constrain the entry mode decision. Empirical evidences show the important role of some franchisor characteristics (franchising experience, international experience, brand awareness and type of activity 鈥?product versus service-), as well as different features of the host country (political stability, degree of corruption, cultural distance, and geographical distance).