Considering Mixed Mode Surveys for Questions in Political Behavior: Using the Internet and Mail to Get Quality Data at Reasonable Costs
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- 作者：Lonna Rae Atkeson (1) atkeson@unm.edu
Alex N. Adams (1)
Lisa A. Bryant (1)
Luciana Zilberman (2)
Kyle L. Saunders (3) - 关键词：Public opinion – ; Mixed ; mode survey – ; Probability sample – ; Internet survey – ; Mail survey – ; Political behavior – ; Survey research
- 刊名：Political Behavior
- 出版时间：March 2011
- 出版年：2011
- 期刊代码：60_01909320
- 类别：ch
- 卷：33
- 期：1
- 页码：161-178
- 数据来源：sp
摘要
Telephone surveys have been a principle means of learning about the attitudes and behaviors of citizens and voters. The single mode telephone survey, however, is increasingly threatened by rising costs, the declining use of landline telephones, and declining participation rates. One solution to these problems has been the introduction of mixed-mode surveys. However, such designs are relatively new and questions about their representativeness and the intricacies of the methodology remain. We report on the representativeness of a post election mixed-mode (Internet and mail) survey design of 2006 general election voters. We compare sample respondent means to sample frame means on key demographic characteristics and examine how mail and Internet respondents differed in terms of attitudes, behaviors and demographics. We find that overall the Internet respondents were representative of the population and that respondent choice of mode did not influence item response. We conclude that mixed-mode designs may allow researchers to ask important questions about political behavior from their desktops.