中职“市场营销”课程SPOC教学模式构建
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摘要
智慧型教育模式是现代教育的主要特征,为提高中职教育质量,满足中职学生发展需求,就必须构建出具有开放性、综合性特征的智慧教育模式。对此,以SPOC教学平台为模式基础,对中职市场营销课程教学中使用云课堂、云双师、云认证、云学习、云考核等模式进行了探讨,通过空间、资源、教学方法三者之间的配合,建立应用信息化的教学模式,从而符合当前中职市场营销教学的现实实际需求。
The intelligent education mode is the main feature of modern education. In order to improve the quality of secondary vocational education and meet the development needs of secondary vocational students, it is necessary to construct a smart education model with open and comprehensive characteristics. On the basis of SPOC teaching mode, this paper probes into the application of cloud classroom, cloud double teachers, cloud certification, cloud learning, cloud assessment and other modes in the teaching of marketing course in secondary vocational schools. Through the cooperation of space, resources and teaching methods, it establishes the teaching mode of applying information technology, which accords with the actual needs of marketing teaching in secondary vocational schools.
The intelligent education mode is the main feature of modern education. In order to improve the quality of secondary vocational education and meet the development needs of secondary vocational students, it is necessary to construct a smart education model with open and comprehensive characteristics. On the basis of SPOC teaching mode, this paper probes into the application of cloud classroom, cloud double teachers, cloud certification, cloud learning, cloud assessment and other modes in the teaching of marketing course in secondary vocational schools. Through the cooperation of space, resources and teaching methods, it establishes the teaching mode of applying information technology, which accords with the actual needs of marketing teaching in secondary vocational schools.
引文
[1]迟铄懿,易娇艳.探讨SPOC在高职市场营销课程教学中的创新应用[J].中国市场,2017(22):112-112.
[2]管昕.基于SPOC的高职市场营销课程混合教学模式探究[J].科教导刊(上旬刊),2017(1):105-106.
[3]陈王伟.基于SPOC的翻转课堂教学模式探索——以市场营销学为例[J].四川省干部函授学院学报,2018(1):103-105.
[4]余远坤.基于SPOC的“市场营销”混合式教学改革与实践研究[J].广东开放大学学报,2018(5):31-35.
[5]何涛,钟峥,靳耀.基于SPOC的智慧教育生态群落:市场营销慕课平台研究[J].中国职业技术教育,2017(14):11-15.
[6]蔡影妮. SPOC混合教学模式的调查分析——以“市场营销”课程为例[J].太原城市职业技术学院学报,2018(10):158-160.
[2]管昕.基于SPOC的高职市场营销课程混合教学模式探究[J].科教导刊(上旬刊),2017(1):105-106.
[3]陈王伟.基于SPOC的翻转课堂教学模式探索——以市场营销学为例[J].四川省干部函授学院学报,2018(1):103-105.
[4]余远坤.基于SPOC的“市场营销”混合式教学改革与实践研究[J].广东开放大学学报,2018(5):31-35.
[5]何涛,钟峥,靳耀.基于SPOC的智慧教育生态群落:市场营销慕课平台研究[J].中国职业技术教育,2017(14):11-15.
[6]蔡影妮. SPOC混合教学模式的调查分析——以“市场营销”课程为例[J].太原城市职业技术学院学报,2018(10):158-160.