天津市高职院校会展专业发展现状、问题及对策研究
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摘要
近年来,我国已成为世界上展览数量最多、规模最大的国家之一,是欧洲、北美之外全球最重要的会展市场,也是国际会展界共同关注的新兴市场。伴随着会展项目数量和档次的上升,天津市会展行业对会展专业人才的需求也日益迫切,对会展人才的数量和质量提出了更高的要求。文中从天津市高职院校会展策划与管理专业的招生情况、师资建设、课程设置、校企合作等方面进行分析,对目前该专业的发展概况和存在问题进行总结和分析,对未来的发展方向提出建议,为关心天津市高职院校会展策划与管理专业的读者提供借鉴。
In recent years,China has become one of the countries with the largest number and the largest scale of exhibitions in the world.It is the world's most important exhibition market outside Europe and North America,and also an emerging market that the international exhibition industry pays close attention to.Along with the increase in the number and level of exhibition projects,the demand for exhibition professionals in the convention and exhibition industry of Tianjin has become increasingly urgent,and higher requirements have been placed on the quantity and quality of exhibition talents.This paper analyzes the enrollment situation,teacher construction,curriculum setting,school-enterprise cooperation and other aspects of the exhibition planning and management major in Tianjin higher vocational colleges,summarizes and analyzes the current general situation of development and existing problems of the major,proposes suggestions on the development direction in the future,and provides reference to readers who care for the exhibition planning and management major in Tianjin higher vocational colleges.
In recent years,China has become one of the countries with the largest number and the largest scale of exhibitions in the world.It is the world's most important exhibition market outside Europe and North America,and also an emerging market that the international exhibition industry pays close attention to.Along with the increase in the number and level of exhibition projects,the demand for exhibition professionals in the convention and exhibition industry of Tianjin has become increasingly urgent,and higher requirements have been placed on the quantity and quality of exhibition talents.This paper analyzes the enrollment situation,teacher construction,curriculum setting,school-enterprise cooperation and other aspects of the exhibition planning and management major in Tianjin higher vocational colleges,summarizes and analyzes the current general situation of development and existing problems of the major,proposes suggestions on the development direction in the future,and provides reference to readers who care for the exhibition planning and management major in Tianjin higher vocational colleges.
引文
[1]吴士锋,王文红,吴小曼,王丽丽.新常态下京津冀会展产业空间结构优化及经济增长研究[J].河北企业,2016,(04).
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[2]童铧彬,吕玉龙.“互联网+”背景下会展专业人才培养的应变策略探究———以浙江农业商贸职业学院为例[J].职教论坛,2018,(08).
[3]崔少玲.高职会展专业人才培养方法研究[J].旅游纵览,2018,(04).
[4]贇.“大会展”概念对高职院校会展专业人才培养模式革新的启示[J].教育现代化,2017,(02).