网络空间俄语传播战略研究
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摘要
从大国成长经验来看,构建本国特色话语传播战略来实现国家的战略目标,历来为世界大国所重视,俄罗斯就是一个典型的例子。在全球化、信息化时代,俄罗斯从国家发展战略高度制定俄语网络传播战略,以俄语为媒介推广俄罗斯价值、俄罗斯话语,提升俄罗斯的"软实力",服务国家内政外交。本文基于拉斯韦尔的"5W"传播模型考察互联网俄语传播,分析俄罗斯的举措与经验,为制定中国特色的网络话语传播战略提供启示和借鉴。
The great powers have always attached great importance to the construction of discourse strategies with national characteristics to realize the strategic goal of the country, and Russia is a typical example. In the era of globalization and informatization and in the light of the national development,Russia devises an internet communication strategy with Russian as the medium, promoting Russian values and Russian discourse to strengthen the Russian "soft power"and contribute to the internal affairs and diplomacy of the country. This paper, based on Lasswell's "5W" communication model,examines the dissemination of Russian language on the internet,analyzes Russian measures and experiences,and provides inspirations and reference for the development of Chinese internet discourse communication strategies.
The great powers have always attached great importance to the construction of discourse strategies with national characteristics to realize the strategic goal of the country, and Russia is a typical example. In the era of globalization and informatization and in the light of the national development,Russia devises an internet communication strategy with Russian as the medium, promoting Russian values and Russian discourse to strengthen the Russian "soft power"and contribute to the internal affairs and diplomacy of the country. This paper, based on Lasswell's "5W" communication model,examines the dissemination of Russian language on the internet,analyzes Russian measures and experiences,and provides inspirations and reference for the development of Chinese internet discourse communication strategies.
引文
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[5]胡易容.汉语国际传播策略[N].中国社会科学报,2016-11-18.
[6]全俄舆情调查中心(Всероссийскийцентризученияобщественногомнения)官网第3577号新闻通稿:俄罗斯网民社交网络与即时通讯软件使用行为调查报告[OL].https://wciom.ru/index.php?id=236&uid=116691,2018.2.12.
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[10]Harold Lasswell.The Structure and Function of Communication in Society[M].北京:中国传媒大学出版社,2013.
[11]Historical yearly trends in the usage of content languages for websites[OL].https://w3techs.com/technologies/history_overview/content_language/ms/y.
[12]Internet World Users by Language.Top 10 Languages[OL].https://www.internetworldstats.com/stats7.htm.
[13]Russian is now the second most used language on the web[OL].https://w3techs.com/blog/entry/russian_is_now_the_second_most_used_language_on_the_web.
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[2]李少军.国际战略学[M].北京:中国社会科学出版社,2009.
[3]李宇明.成功的语言传播---序王建勤等《全球文化竞争背景下的汉语国际传播研究》[J].国际汉语教学研究,2015,(2).
[4]李宇明.什么在推动语言传播?[J].国际汉语传播研究,2011,(2).
[5]胡易容.汉语国际传播策略[N].中国社会科学报,2016-11-18.
[6]全俄舆情调查中心(Всероссийскийцентризученияобщественногомнения)官网第3577号新闻通稿:俄罗斯网民社交网络与即时通讯软件使用行为调查报告[OL].https://wciom.ru/index.php?id=236&uid=116691,2018.2.12.
[7]吴应辉.汉语国际传播事业新常态特征及发展思考[J].语言文字应用,2015,(4).
[8]张晴,王林海,我国英语媒体的国际传播战略[J].新闻战线,2015,(20).
[9]Haarmann,H.Language planning in the light of a general theory of language:A methodological framework[J].International Journal of Sociology and Language.1990,86.
[10]Harold Lasswell.The Structure and Function of Communication in Society[M].北京:中国传媒大学出版社,2013.
[11]Historical yearly trends in the usage of content languages for websites[OL].https://w3techs.com/technologies/history_overview/content_language/ms/y.
[12]Internet World Users by Language.Top 10 Languages[OL].https://www.internetworldstats.com/stats7.htm.
[13]Russian is now the second most used language on the web[OL].https://w3techs.com/blog/entry/russian_is_now_the_second_most_used_language_on_the_web.
[14]#12
[14]#12
[15]#12
[17]#12
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