创业学习互动导向对新创企业绩效的作用机制研究
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摘要
随着互联网和高科技的快速发展,创业活动面临着更高程度的不确定性,企业与顾客的互动、学习愈发成为影响创业成效的关键要素。以新创企业为研究对象,整合互动导向、创业学习与不确定性等理论,利用217份样本数据验证了互动导向对新创企业绩效的促进作用、创业学习的中介作用以及感知不确定性的调节作用,阐释了互动导向转化为新创企业绩效的机理,并针对创业实践者提出行动建议。
With the rapid development of Internet and high technology,entrepreneurial activities are facing a higher degree of uncertainty,the interaction between ventures and customers and entrepreneurial learning have increasingly become the key factors for the success of entrepreneurship.This paper takes the new ventures as the research object,and integrated theories of interactive orientation,entrepreneurial learning and uncertainty,this paper puts the role of interaction orientation in promoting entrepreneurial performance,the mediating effect of entrepreneurial learning,and the moderating effect of perceived uncertainty which are testified by 217 sample data,thus explains the impact mechanism of the interaction orientation transforming into the new venture performance,and puts forward action suggestions to entrepreneurs based on the research results.
With the rapid development of Internet and high technology,entrepreneurial activities are facing a higher degree of uncertainty,the interaction between ventures and customers and entrepreneurial learning have increasingly become the key factors for the success of entrepreneurship.This paper takes the new ventures as the research object,and integrated theories of interactive orientation,entrepreneurial learning and uncertainty,this paper puts the role of interaction orientation in promoting entrepreneurial performance,the mediating effect of entrepreneurial learning,and the moderating effect of perceived uncertainty which are testified by 217 sample data,thus explains the impact mechanism of the interaction orientation transforming into the new venture performance,and puts forward action suggestions to entrepreneurs based on the research results.
引文
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[3]TUNG W,LIANG A,CHEN S.Influence of service orientation and interaction orientation on consumer identification[J].The Service Industries Journal,2014,34(5):439-454.
[4]李向东,汪丽云,张志颖,魏旭光.互动导向对企业产品创新绩效的影响研究---基于知识协同的中介作用[J].工业技术经济,2017,36(1):124-131.
[5]刘艳彬,袁平.互动导向与企业绩效关系的实证研究[J].科研管理,2012(8):25-34.
[6]徐柏英,湛军.基于互动导向的价值共创---以无印良品和严选为例的研究[J].商场现代化,2018(19):1-3.
[7]吴兆春,于洪彦.互动导向、顾客关系与公司绩效---兼论市场环境因素的调节作用[J].广东商学院学报,2013(28):67-72.
[8]吴兆春,于洪彦.互动导向与公司绩效模型构建---基于中国大陆的实证研究[J].企业经济,2013(4):40-44.
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[16]蔡莉,单标安,汤淑琴,等.创业学习研究回顾与整合框架构建[J].外国经济与管理,2012(5):1-8.
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[18]MILLIKEN F J.Three types of perceived uncertainty about the environment:state,effect,and response uncertainty[J].Academy of Management Review,1987,12(1):133-143.
[19]SAWYERR O O,MCGEE J,PETERSON M.Perceived uncertainty and firm performance in SMEs the role of personal networking activities[J].International Small Business Journal,2003,21(3):269-290.
[20]KREYE M E.Interactions between perceived uncertainty types in service dyads[J].Industrial Marketing Management,2018(4):1-40.
[21]SASSETTI S,MARZI G,CAVALIERE V,et al.Entrepreneurial cognition and socially situated approach:a systematic and bibliometric analysis[J].Scientometrics,2018(3):1-44.
[22]PITTAWAY L,RODRIGUEZFALCON E,AIYEG-BAYO O,et al.The Role of Entrepreneurship Clubs and Societies in Entrepreneurial Learning[J].Social Science E-lectronic Publishing,2016,29(1):37-57.
[23]RAMSGAARD M B,CHRISTENSEN M E.Interplay of entrepreneurial learning forms:a case study of experiential learning settings[J].Innovations in Education&Teaching International,2016(10):1-10.
[24]HITT M A,BIERMAN L,SHIMIZU K,et al.Direct and moderating effects of human capitalon strategy and performance in professional service firms:a resource-based perspective[J].Academy of Management Journal,2011,44(1):13-28.
[25]POLITIS D.The process of entrepreneurial learning:a conceptual framework[J].Entrepreneurship Theory and Practice,2005,29(4):399-424.
[26]MARCH J G.Exploration and exploitation in organizational learning[J].Organization Science,1991,2(1):71-87.
[2]GRNROOS C.On defining marketing:finding a new roadmap for marketing[J].Marketing Theory,2006(6):395-417.
[3]TUNG W,LIANG A,CHEN S.Influence of service orientation and interaction orientation on consumer identification[J].The Service Industries Journal,2014,34(5):439-454.
[4]李向东,汪丽云,张志颖,魏旭光.互动导向对企业产品创新绩效的影响研究---基于知识协同的中介作用[J].工业技术经济,2017,36(1):124-131.
[5]刘艳彬,袁平.互动导向与企业绩效关系的实证研究[J].科研管理,2012(8):25-34.
[6]徐柏英,湛军.基于互动导向的价值共创---以无印良品和严选为例的研究[J].商场现代化,2018(19):1-3.
[7]吴兆春,于洪彦.互动导向、顾客关系与公司绩效---兼论市场环境因素的调节作用[J].广东商学院学报,2013(28):67-72.
[8]吴兆春,于洪彦.互动导向与公司绩效模型构建---基于中国大陆的实证研究[J].企业经济,2013(4):40-44.
[9]何一清,崔连广,张敬伟.互动导向对创新过程的影响:创新能力的中介作用与资源拼凑的调节作用[J].南开管理评论,2015,18(4):96-105.
[10]狄蓉.互联网+背景下突破式服务创新价值共创实现机制与策略研究[J].科技进步与对策,2018,35(2):32-38.
[11]卫海英,杨国亮.企业互动导向下的品牌危机预防模式研究[J].商业经济与管理,2012(12):42-50.
[12]CHEN Y C,LI P C,EVANS K R.Effects of interaction and entrepreneurial orientation on organizational performance:Insights into market driven and market driving[J].Industrial Marketing Management,2012,41(6):1022-1031.
[13]KOLB D A.Experiential learning:experience as the source of learning and development[M].Englewood Cliffs:Prentice Hall,1984:54-58.
[14]HOLCOMB T R,IRELAND R D,HOLMES R M,et al.Architecture of entrepreneurial learning:exploring the link among heuristics,knowledge,and action[J].Entrepreneurship Theory and Practice,2009,33(1):167-192.
[15]SMILOR R W.Entrepreneurship:reflections on a subversive activity[J].Journal of Business Venturing,1997,12(5):341-346.
[16]蔡莉,单标安,汤淑琴,等.创业学习研究回顾与整合框架构建[J].外国经济与管理,2012(5):1-8.
[17]DUNCAN R B.Characteristics of organizational environments and perceived environmental uncertainty[J].Administrative Science Quarterly,1972(17):313-327.
[18]MILLIKEN F J.Three types of perceived uncertainty about the environment:state,effect,and response uncertainty[J].Academy of Management Review,1987,12(1):133-143.
[19]SAWYERR O O,MCGEE J,PETERSON M.Perceived uncertainty and firm performance in SMEs the role of personal networking activities[J].International Small Business Journal,2003,21(3):269-290.
[20]KREYE M E.Interactions between perceived uncertainty types in service dyads[J].Industrial Marketing Management,2018(4):1-40.
[21]SASSETTI S,MARZI G,CAVALIERE V,et al.Entrepreneurial cognition and socially situated approach:a systematic and bibliometric analysis[J].Scientometrics,2018(3):1-44.
[22]PITTAWAY L,RODRIGUEZFALCON E,AIYEG-BAYO O,et al.The Role of Entrepreneurship Clubs and Societies in Entrepreneurial Learning[J].Social Science E-lectronic Publishing,2016,29(1):37-57.
[23]RAMSGAARD M B,CHRISTENSEN M E.Interplay of entrepreneurial learning forms:a case study of experiential learning settings[J].Innovations in Education&Teaching International,2016(10):1-10.
[24]HITT M A,BIERMAN L,SHIMIZU K,et al.Direct and moderating effects of human capitalon strategy and performance in professional service firms:a resource-based perspective[J].Academy of Management Journal,2011,44(1):13-28.
[25]POLITIS D.The process of entrepreneurial learning:a conceptual framework[J].Entrepreneurship Theory and Practice,2005,29(4):399-424.
[26]MARCH J G.Exploration and exploitation in organizational learning[J].Organization Science,1991,2(1):71-87.