北京市西城区社区教育学校微信公众号现状研究
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摘要
微信公众号在新媒体时代扮演着重要角色,是社区教育学校进行活动宣传、信息发布、服务提供的重要平台。通过对北京市西城区12所社区教育学校微信公众号的研究,围绕微信公众号开设率和开设时间、基本信息规范、认证状况、底部功能菜单设置、被添加自动回复功能、关键字自动回复功能分析了学校微信公众号的基本情况,特别对各学校公众号自2017年9月1日至10月31日发送的所有信息进行内容分析。研究表明,社区教育学校微信公众号下一步的运营要着眼于提高认识,拓展功能;加大投入,组建团队;内容为王,打造特色;连续运营,扩大影响这四个方面。
The WeChat public platform plays an important role in the new media age. It is essential for community education schools to promote activities, publish information and provide services. This article studies the WeChat public platforms of 12 community education schools in Xicheng District, Beijing, and analyzes the basic situation of the platforms from their opening rate and time, basic information norms, certification status, bottom function menu settings,added automatic reply function, and keyword automatic reply function. It particularly analyses the content of all the information sent by the platforms from September 1, 2017 to October 31, 2017. The study suggests that the next step for the operation of the platforms should focus on the following four aspects: increasing awareness and expanding functions;increasing investment and building up teams; creating characteristics through attractive content; operating continuously and expanding influence.
The WeChat public platform plays an important role in the new media age. It is essential for community education schools to promote activities, publish information and provide services. This article studies the WeChat public platforms of 12 community education schools in Xicheng District, Beijing, and analyzes the basic situation of the platforms from their opening rate and time, basic information norms, certification status, bottom function menu settings,added automatic reply function, and keyword automatic reply function. It particularly analyses the content of all the information sent by the platforms from September 1, 2017 to October 31, 2017. The study suggests that the next step for the operation of the platforms should focus on the following four aspects: increasing awareness and expanding functions;increasing investment and building up teams; creating characteristics through attractive content; operating continuously and expanding influence.
引文
[1]史艳萍.新媒体时代高校微信公众号应用现状——基于2015年中国青年报高校微信排行榜视角[J].贵阳学院学报(社会科学版),2016(12). 79-84.
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[4]中共中央关于制定国民经济和社会发展第十三个五年规划的建议[EB/OL]. http://news.cnr.cn/native/gd/20151103/t20151103_520379989.shtml.
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[6]李莎.教育类微信公众号的传播效果探析——基于8个教育类微信公众号的调查与分析[J].青年记者,2016(2):86-87.
[2]张连生等.学校品牌传播视野中的中学微信公众号研究[J].教学与管理,2016(6):49-52.
[3]韩丽娜.微信公众平台应用于高校教育领域的可行性研究[J].现代交际,2016(2):190-191.
[4]中共中央关于制定国民经济和社会发展第十三个五年规划的建议[EB/OL]. http://news.cnr.cn/native/gd/20151103/t20151103_520379989.shtml.
[5]黄楚新等.微信公众号的现状、类型及发展趋势[J].新闻与写作,2015(7):5-9.
[6]李莎.教育类微信公众号的传播效果探析——基于8个教育类微信公众号的调查与分析[J].青年记者,2016(2):86-87.