茶文化旅游资源深度开发对策与建议——以湖州茶文化旅游为例
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摘要
湖州茶文化历史源远流长,茶圣陆羽在湖州写成了世界首部茶学专著《茶经》,因此湖州以"茶经故里"而闻名。在文旅融合大发展的背景下,近年来,湖州市特别注重茶文化与旅游融合发展,拓展了茶产业链,涌现了长兴顾渚山茶文化旅游景区、安吉中国宋茗茶博园等一批高品质的茶旅融合产品。通过对湖州茶文化旅游发展现状的调研,在科学剖析茶文化旅游发展中存在问题的基础上,从扩大宣传、创新产品、打造品牌、引培人才等方面提出系统的深化茶旅融合发展的对策。
It is universally acknowledged that Huzhou tea culture bears a long history. As Tea Master Lu Yu wrote the world's first tea monograph The Classic of Tea in Huzhou, Huzhou became famous for the Hometown of Tea Classic. Under the background of culture and tourism integration development, Huzhou paid special attention to the integration of tea culture and tourism in recent years, and it vigorously expanded the tea industry chain, accordingly, a batch of premium culture & tourism products emerged, such as Changxing Guzhu Mountain Tea Cultural Tourism Scenic Area, Anji China Songming Tea Park, etc. Based on the investigation of the development status of Huzhou tea culture tourism and the scientific diagnosis of its existing problems, the systematical countermeasures for its in-depth development have been put forward from the aspects of expanding propaganda, innovating products, building brands as well as attracting and cultivating talents.
It is universally acknowledged that Huzhou tea culture bears a long history. As Tea Master Lu Yu wrote the world's first tea monograph The Classic of Tea in Huzhou, Huzhou became famous for the Hometown of Tea Classic. Under the background of culture and tourism integration development, Huzhou paid special attention to the integration of tea culture and tourism in recent years, and it vigorously expanded the tea industry chain, accordingly, a batch of premium culture & tourism products emerged, such as Changxing Guzhu Mountain Tea Cultural Tourism Scenic Area, Anji China Songming Tea Park, etc. Based on the investigation of the development status of Huzhou tea culture tourism and the scientific diagnosis of its existing problems, the systematical countermeasures for its in-depth development have been put forward from the aspects of expanding propaganda, innovating products, building brands as well as attracting and cultivating talents.
引文
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[7] 罗霁.茶禅文化旅游产品立体化开发研究[J].福建茶叶,2018(11).
[8] 张春阳.基于业态创新视域下的四川茶文化旅游研究[J].福建茶叶,2018(12).
[9] 朱松节.基于体验经济的茶文化旅游开发的模式与策略[J].对外经贸,2018(10).
[10] 黄燕群.体验式旅游视角下昭平茶文化旅游开发研究[J].南方论刊,2018(10).
[11] 卢萍.运河旅游资源对于发展茶文化运河民宿的影响——以聊城为例[J].福建茶叶,2018(11).
[12] 胡泰斌.江西茶文化旅游资源的开发研究[J].农业考古,2010(05).
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[14] 庞娇,魏来.茶叶产业与旅游产业的融合互动发展研究——以四川省为例[J].资源开发与市场,2018(11).
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[17] 叶维沁,刘安兴,杨林海.武夷香江茗苑景区茶旅融合的实践与思考[J].蚕桑茶叶通讯,2018(1).
[18] 中智科博产业研究院.乡村旅游+健康产业?打造乡村康养社区产业综合体[EB/OL].(2018-12-17).http://www.sohu.com/a/153033950_423490.
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