社会网络、生态认知对农户秸秆还田意愿的影响
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摘要
为探索社会网络和生态认知对农户秸秆还田意愿的作用关系,基于674份农户调查数据,采用结构方程模型,分析社会网络中的社会学习、社会信任影响农户秸秆还田意愿的作用机制,并在此基础上,以性别和兼业经历作为调节变量进行多群组结构方程分析,检验相似模型在不同群组间的差异。结果表明:社会学习和社会信任既直接影响农户的秸秆还田意愿,又通过生态认知间接影响其还田意愿;无兼业经历农户的社会网络对农户还田意愿的影响最为显著;女性农户的社会信任对其还田意愿的影响最为显著,而男性农户的社会学习对其还田意愿的影响最为显著。因此,要提高农户还田意愿,既要提高农户之间的社会网络强度,也要提高农户的生态认知水平。
In order to explore the relationship between social network and ecological cognition on farmers' willingness of straw returning,a structural equation model is used to analyze the mechanism of social learning and social trust affecting farmers' willingness of straw returning based on 674 household survey data.A multi-group structural equation analysis is carried out with gender and part-time experience as the adjustment variables,and the differences of similar models between different groups are tested.The results showed that the social learning and social trust not only directly affect farmers' willingness of straw returning,but also indirectly affect their willingness of straw returning through ecological cognition;The social network of farmers without the concurrent experience has the most significant impact on farmers' willingness of straw returning;For female farmers,the social trust has the most significant impact on the willingness of straw returning,while the social learning of male farmers has the most significant impact on their willingness to return.Therefore,to improve the willingness of farmers to return to the field,it is necessary to improve the social network strength between farmers,but also improve the ecological awareness level of farmers.
In order to explore the relationship between social network and ecological cognition on farmers' willingness of straw returning,a structural equation model is used to analyze the mechanism of social learning and social trust affecting farmers' willingness of straw returning based on 674 household survey data.A multi-group structural equation analysis is carried out with gender and part-time experience as the adjustment variables,and the differences of similar models between different groups are tested.The results showed that the social learning and social trust not only directly affect farmers' willingness of straw returning,but also indirectly affect their willingness of straw returning through ecological cognition;The social network of farmers without the concurrent experience has the most significant impact on farmers' willingness of straw returning;For female farmers,the social trust has the most significant impact on the willingness of straw returning,while the social learning of male farmers has the most significant impact on their willingness to return.Therefore,to improve the willingness of farmers to return to the field,it is necessary to improve the social network strength between farmers,but also improve the ecological awareness level of farmers.
引文
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[3] 韩长赋.坚定不移加快转变农业发展方式:学习贯彻习近平总书记在中央经济工作会议上的重要讲话精神[J].求是,2015(2):25-27Han C F.We will unswervingly accelerate the transformation of the agricultural development model:Learning from the spirit of the important speech delivered by general secretary Xi Jinping at the central economic work conference[J].Qiushi,2015(2):25-27 (in Chinese)
[4] 钟华平,岳燕珍,樊江文.中国作物秸秆资源及其利用[J].资源科学,2003,25(4):62-67Zhong H P,Yue Y Z,Fan J W.Characteristics of crop straw resources in China and its utilization[J].Resources Science,2003,25(4):62-67 (in Chinese)
[5] 吕开宇,仇焕广,白军飞,徐志刚.中国玉米秸秆直接还田的现状与发展[J].中国人口·资源与环境,2013,23(3):171-176Lv K Y,Qiu H G,Bai J F,Xu Z G.Development of direct return of corn stalk to soil:Current status,driving forces and constraints[J].China Population·Resources and Environment,2013,23(3):171-176 (in Chinese)
[6] 张童朝,颜廷武,何可,张俊飚.资本禀赋对农户绿色生产投资意愿的影响:以秸秆还田为例[J].中国人口·资源与环境,2017,27(8):78-89Zhang T C,Yan T W,He K,Zhang J B.Impact of capital endowment on peasants’ willingness to invest in green production:Taking crop straw returning to the field as an example[J].China Population·Resources and Environment,2017,27(8):78-89 (in Chinese)
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[9] 郑旭媛,徐志刚.资源禀赋约束、要素替代与诱致性技术变迁:以中国粮食生产的机械化为例[J].经济学(季刊),2017,16(1):45-66Zheng X Y,Xu Z G.Endowment restriction,factor substitution and induced technological innovation:A case research on the grain producing mechanization in China[J].China Economic Quarterly,2016,16(1):45-65 (in Chinese)
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[11] 宾幕容,文孔亮,周发明.湖区农户畜禽养殖废弃物资源化利用意愿和行为分析:以洞庭湖生态经济区为例[J].经济地理,2017,37(9):185-191Bin M R,Wen K L,Zhou F M.Willingness and behavior of farmers’ livestock waste resource utilization in the lake area:A case study of Dongting lake ecological economic zone[J].Economic Geography,2017,37(9):185-191 (in Chinese)
[12] 周洋,刘雪瑾.认知能力与家庭创业:基于中国家庭追踪调查(CFPS)数据的实证分析[J].经济学动态,2017(2):66-75Zhou Y,Liu X J.Cognitive ability and family entrepreneurship:Empirical analysis based on Chinese household tracking survey (CFPS) data[J].Economic Perspectives,2017(2):66-75 (in Chinese)
[13] 冯博,刘佳.大学科研团队知识共享的社会网络分析[J].科学学研究,2007,25(6):1156-1163Feng B,Liu J.Social network analysis of knowledge sharing in research teams of universities[J].Studies in Science of Science,2007,25(6):1156-1163 (in Chinese)
[14] 朱月季,高贵现,周德翼.基于主体建模的农户技术采纳行为的演化分析[J].中国农村经济,2014(4):58-73Zhu Y J,Gao G X,Zhou D Y.Evolution analysis of farmer’s technology adoption behavior based on principal modeling[J].Chinese Rural Economy,2014(4):58-73 (in Chinese)
[15] 姜浩.企业管理者认知偏差的概念模型与实证分析:基于企业家对银行贷款情况认知的研究[J].中国管理科学,2014,22(S1):299-306Jiang H.A conceptual model of entrepreneurs’ cognitive biases and empirical analysis research:Based on the entrepreneurs’ cognitive about bank loans[J].Chinese Journal Management Science,2014,22(S1):299-306 (in Chinese)
[16] Granovetter M.Getting a Job:A Study of Contacts and careers[M].2nd ed.Chicago:University of Chicago Press,1995
[17] 王格玲,陆迁.社会网络影响农户技术采用倒U型关系的检验:以甘肃省民勤县节水灌溉技术采用为例[J].农业技术经济,2015(10):92-106Wang G L,Lu Q.The test of the influence of social network on farmers’ technology adoption of inverted U-shaped relationship:A case study of water-saving irrigation technology in Minqin County,Gansu Province[J].Journal of Agro technical Economics,2015(10):92-106 (in Chinese)
[18] 乔丹,陆迁,徐涛,赵敏娟.信息渠道、学习能力与农户节水灌溉技术选择:基于民勤绿洲的调查研究[J].干旱区资源与环境,2017,31(2):20-24Qiao D,Lu Q,Xu T,Zhao M J.Informational channel,learning ability and farmers’ water-saving irrigation technology preference:Based on the investigation of the Minqin Oasis[J].Journal of Arid Land Resources and Environment,2017,31(2):20-24 (in Chinese)
[19] Putnam R D.Making Democracy Work:Civic Traditions in Modern Italy[M].Princeton:Princeton University Press,1993
[20] 何可,张俊飚,张露,吴雪莲.人际信任、制度信任与农民环境治理参与意愿:以农业废弃物资源化为例[J].管理世界,2015(5):75-88He K,Zhang J B,Zhang L,Wu X L.Interpersonal trust,institution trust and farmers’ participation in environmental governance:A case study about agricultural waste resources[J].Management World,2015(5):75-88 (in Chinese)
[21] 张英丽,褚岩.社会学习、认知、态度对大学生学术失范影响的实证分析[J].黑龙江高教研究,2014,32(9):5-8Zhang Y L,Chu Y.An empirical analysis of the influence of social learning、cognition and attitude on academic misconduct of college students[J].Heilongjiang Researches on Higher Education,2014,32(9):5-8 (in Chinese)
[22] Dimara E,Skuras D.Adoption of agricultural innovations as a two-stage partial observability process[J].Agricultural Economics,2003,28(3):187-196
[23] 雷妮.企业内组织信任关系对组织学习过程影响实证研究[J].湖南社会科学,2016(4):115-119Lei N.Empirical study on the influence of organizational trust on organizational learning process in enterprises[J].Social Sciences in Hunan,2016(4):115-119 (in Chinese)
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