基于空间感知的旅游城市居民游憩忠诚度前因关系研究
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摘要
公共游憩空间是承载居民日常游憩的主要空间,度量居民对公共游憩空间的忠诚度对改善居民游憩品质具有重要意义。该文以厦门城市居民为实证研究对象,以游憩环境感知与空间感知为潜变量,以游憩满意度为中介变量,通过结构方程模型方法验证、构建旅游城市居民游憩忠诚度前因关系模型。研究结果表明:(1)空间感知对游憩满意度具有正向显著的影响;(2)游憩满意度对游憩忠诚度具有正向显著的影响,且游憩满意度对空间感知和游憩忠诚度的影响关系具有正向显著的中介调节效果;(3)游憩环境感知与游憩忠诚度无显著的直接相关性,但可通过游憩满意度对游憩忠诚度产生间接影响。文章将空间感知引入游憩忠诚度的前因关系模型,在理论上完善了游憩忠诚度形成的动力机制,可作为旅游城市居民政策制定的参考依据。
Public recreational space is where residents regularly take part in recreational activities. It is of great significance to measure the residents' loyalty in public recreational space to improve their recreational quality. Taking recreational environment perception and spatial perception as the latent variables and recreational satisfaction as the mediator variable, the paper built and justified a theoretical model of recreational loyalty antecedent relationship through Structural Equation Modeling(SEM)based on the empirical research in Xiamen. The latent variable of"spatial perception", and three observable variables, namely capacity perception, nature perception and functional perception, were added into the research model to identify the antecedent relationship factors of residents' recreational loyalty. The latent variable of"recreational environment perception"is inferred from seven observable variables such as "choice of attraction", "recreational facility", "recreational environment","recreational project","recreational service","recreational consumption"and"recreational accessibility".Based on the research purpose and model, six hypotheses were proposed as follows:H1: spatial perception has a significantly positive impact on recreational environment perception H2: spatial perception can improve the level of residents recreational satisfaction H3: recreational environment perception has a significantly positive impact on recreational satisfaction H4: recreational satisfaction has a significantly positive impact on recreational loyalty H5: recreational environment perception has a significantly positive impact on recreational loyalty H6: spatial perception has a significant positive impact on recreational loyalty Data analysis showed that:(1) Structural path H3 was significant at 0.001 level and H2 at 0.01 level; H4 and H6 were significant at 0.05 level. Therefore, they were verified through significant tests;(2) Structural path H5(p=0.700) was not significant, assuming that H5 was rejected;(3) Although the structural path H1(β =-0.34, t=2.736, p<0.01, S.E. =0.134) was significant at 0.01 level, the path coefficient was negative, contrary to the assumption.The results showed that:(1) Spatial perception had a significant positive impact on recreational satisfaction; recreational satisfaction had a positive significant impact on recreational loyalty. The influence of recreational satisfaction on spatial perception and recreational loyalty had a positive significant mediating effect;(2) Recreational environment perception had no directly significant correlation with recreational loyalty; however, it still affected recreational loyalty through the recreational satisfaction, which was taken as an intermediary factor;(3) Recreational environment perception had a negative impact on spatial perception;(4) The three observable variables"recreational accessibility","recreational consumption"and"recreational service"in the"recreational environment fpaecrtcoerpst iaofnfe"c,t iwnigt hr elsairdgeenrt se xstaetrinsfaal cltiooand;i n(g5) cTohefef iocbiesenrtsv a(b0 l.e8 0 v,a r0 i.a8 b2 l,e "0.c8 a2 p arceistyp epcteirvceelpyt)i,o nw"eirne tthhee lamtaeinnt variable "spatial perception" had a larger outer loading coefficient(0.85) and had contributed significantly to the residents' satisfaction and loyalty.This paper introduced spatial perception into the antecedent relationship model of recreational loyalty, and theoretically improved the dynamic mechanism of recreational loyalty formation, which could be used as a reference for the policy making of tourism urban residents.
Public recreational space is where residents regularly take part in recreational activities. It is of great significance to measure the residents' loyalty in public recreational space to improve their recreational quality. Taking recreational environment perception and spatial perception as the latent variables and recreational satisfaction as the mediator variable, the paper built and justified a theoretical model of recreational loyalty antecedent relationship through Structural Equation Modeling(SEM)based on the empirical research in Xiamen. The latent variable of"spatial perception", and three observable variables, namely capacity perception, nature perception and functional perception, were added into the research model to identify the antecedent relationship factors of residents' recreational loyalty. The latent variable of"recreational environment perception"is inferred from seven observable variables such as "choice of attraction", "recreational facility", "recreational environment","recreational project","recreational service","recreational consumption"and"recreational accessibility".Based on the research purpose and model, six hypotheses were proposed as follows:H1: spatial perception has a significantly positive impact on recreational environment perception H2: spatial perception can improve the level of residents recreational satisfaction H3: recreational environment perception has a significantly positive impact on recreational satisfaction H4: recreational satisfaction has a significantly positive impact on recreational loyalty H5: recreational environment perception has a significantly positive impact on recreational loyalty H6: spatial perception has a significant positive impact on recreational loyalty Data analysis showed that:(1) Structural path H3 was significant at 0.001 level and H2 at 0.01 level; H4 and H6 were significant at 0.05 level. Therefore, they were verified through significant tests;(2) Structural path H5(p=0.700) was not significant, assuming that H5 was rejected;(3) Although the structural path H1(β =-0.34, t=2.736, p<0.01, S.E. =0.134) was significant at 0.01 level, the path coefficient was negative, contrary to the assumption.The results showed that:(1) Spatial perception had a significant positive impact on recreational satisfaction; recreational satisfaction had a positive significant impact on recreational loyalty. The influence of recreational satisfaction on spatial perception and recreational loyalty had a positive significant mediating effect;(2) Recreational environment perception had no directly significant correlation with recreational loyalty; however, it still affected recreational loyalty through the recreational satisfaction, which was taken as an intermediary factor;(3) Recreational environment perception had a negative impact on spatial perception;(4) The three observable variables"recreational accessibility","recreational consumption"and"recreational service"in the"recreational environment fpaecrtcoerpst iaofnfe"c,t iwnigt hr elsairdgeenrt se xstaetrinsfaal cltiooand;i n(g5) cTohefef iocbiesenrtsv a(b0 l.e8 0 v,a r0 i.a8 b2 l,e "0.c8 a2 p arceistyp epcteirvceelpyt)i,o nw"eirne tthhee lamtaeinnt variable "spatial perception" had a larger outer loading coefficient(0.85) and had contributed significantly to the residents' satisfaction and loyalty.This paper introduced spatial perception into the antecedent relationship model of recreational loyalty, and theoretically improved the dynamic mechanism of recreational loyalty formation, which could be used as a reference for the policy making of tourism urban residents.
引文
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(1)资料来源:《2017年厦门市常住人口发展情况分析》,厦门市统计局。?
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(1)资料来源:《2017年厦门市常住人口发展情况分析》,厦门市统计局。?