连锁企业服务型人员培训效果评估体系研究
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摘要
服务型人员作为目前连锁企业中最重要的组成部分,服务型人员培训与培训效果评估对服务型人员职业生涯发展至关重要。本文以连锁企业服务型人员为研究对象,综合分析连锁企业服务型人员培训意愿、培训内容、培训师资与环境、组织支持和培训考核五大培训效果评估影响因素,确定其培训评估体系的构建原则与评估指标,提出服务型人员培训效果提升路径,为企业服务型人员培训效果评估体系创设提供参考依据,综合提升连锁企业市场竞争力。
As the most important part of the current chain companies, service-oriented personnel training and service training personnel evaluation is very important for the career development of service-oriented personnel. This article takes the service personnel of chain enterprises as the research object, comprehen-sively analyzes the training intention of service personnel of chain companies, training content, training teachers and environment, organization support and training assessment of five training effect evaluation factors, and determines the construction principles of their training evaluation system. Assessment indica-tors, put forward the service-based personnel training effect improvement path, provide reference basis for the establishment of enterprise service personnel training effect evaluation system, and comprehensively improve the market competitiveness of chain enterprises.
As the most important part of the current chain companies, service-oriented personnel training and service training personnel evaluation is very important for the career development of service-oriented personnel. This article takes the service personnel of chain enterprises as the research object, comprehen-sively analyzes the training intention of service personnel of chain companies, training content, training teachers and environment, organization support and training assessment of five training effect evaluation factors, and determines the construction principles of their training evaluation system. Assessment indica-tors, put forward the service-based personnel training effect improvement path, provide reference basis for the establishment of enterprise service personnel training effect evaluation system, and comprehensively improve the market competitiveness of chain enterprises.
引文
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[5]王琦,余明阳.品牌竞争力层级评估模型理论初探[J].市场营销导刊,2007(06):54-57.
[6]刘双跃,胡欢,刘小芬.基于柯式和CIPP模型构建企业安全培训评估体系[J].内蒙古煤炭经济,2016(22):1-4+10.
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[8]陈大凤,林宇,罗松.基于多维度定性定量分析的培训效果评估体系研究[J].中国电力教育,2012(09):24-25+31.
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[11]郝国强.基于工作分析的教师培训师素质结构与行为指标建构研究[J].教师教育论坛,2018,31(02):61-63.
[12]吕青,姜成.AHP在构建高校体育教师培训指标体系中的应用研究[J].南京体育学院学报(社会科学版),2012,26(01):99-103.
[2]谭武光,张虹,林春龙,范玉昆.电网调度员培训评估方法[J].中国科技信息,2018(05):100-101.
[3]毛相锋,王首伟,陈新亮.企业员工培训评估机制体系建设探析[J].人才资源开发,2017(23):65.
[4]李慧琴.企业员工培训效果评估中的问题及对策[J].人力资源管理,2017(11):412-413.
[5]王琦,余明阳.品牌竞争力层级评估模型理论初探[J].市场营销导刊,2007(06):54-57.
[6]刘双跃,胡欢,刘小芬.基于柯式和CIPP模型构建企业安全培训评估体系[J].内蒙古煤炭经济,2016(22):1-4+10.
[7]王俊景.柯氏四级评估模型及对企业员工培训体系构建的启示[J].中国成人教育,2017(16):153-155.
[8]陈大凤,林宇,罗松.基于多维度定性定量分析的培训效果评估体系研究[J].中国电力教育,2012(09):24-25+31.
[9]郝丹璞.定性定量分析下的十堰市酒店员工培训效果评估体系研究[J].郧阳师范高等专科学校学报,2014,34(05):81-85.
[10]付焘,孙遇春.在华跨国公司培训活动的现状分析[J].中国人力资源开发,2003(6):53-55.
[11]郝国强.基于工作分析的教师培训师素质结构与行为指标建构研究[J].教师教育论坛,2018,31(02):61-63.
[12]吕青,姜成.AHP在构建高校体育教师培训指标体系中的应用研究[J].南京体育学院学报(社会科学版),2012,26(01):99-103.