客户参与、动态能力与企业技术创新绩效:一个基于被调节的中介模型检验
|
摘要
作为重要的创新来源,客户在企业创新过程中扮演了越来越重要的角色。将客户纳入创新过程是企业实现开放式创新的关键路径。本文在国内外研究的基础上,构建了客户参与、动态能力、产业环境和企业技术创新绩效的研究框架。利用269家制造业企业的问卷调查数据,基于被调节的中介模型分析,结果表明:(1)客户参与显著影响企业技术创新绩效,即客户参与程度越高,企业的技术创新绩效越好;(2)企业的动态能力中介了客户参与对企业技术创新绩效的影响;(3)产业环境的复杂性负向调节了这种中介作用,即环境复杂性越高,客户参与通过企业动态能力对其技术创新绩效的影响作用越小。
As an important source of innovation, customers play an increasingly important role in the process of corporate innovation. Bringing customers into the innovation process is the key path for a firm to embrace open innovation. Base on the exiting literature, this paper developed a framework which involved customer participation, dynamic capacity, industrial environment, and corporate innovation performance. Using a survey of 269 manufacturing enterprises, the results of a moderated mediation analysis showed that:(1) the higher degree of customer participation led to better innovation performance;(2) dynamic capacity mediates the relationship between customer participation and corporate innovation performance;(3) industrial complexity negatively moderated the mediation effects of dynamic capacity, i.e., when the complexity was higher, the influence of customer participation on corporate innovation performance through was dynamic capacity weaker.
As an important source of innovation, customers play an increasingly important role in the process of corporate innovation. Bringing customers into the innovation process is the key path for a firm to embrace open innovation. Base on the exiting literature, this paper developed a framework which involved customer participation, dynamic capacity, industrial environment, and corporate innovation performance. Using a survey of 269 manufacturing enterprises, the results of a moderated mediation analysis showed that:(1) the higher degree of customer participation led to better innovation performance;(2) dynamic capacity mediates the relationship between customer participation and corporate innovation performance;(3) industrial complexity negatively moderated the mediation effects of dynamic capacity, i.e., when the complexity was higher, the influence of customer participation on corporate innovation performance through was dynamic capacity weaker.
引文
[1]蔡万刚,王艺霖,郑建国.“互联网+”环境下考虑知识价值链的企业服务创新研究[J].上海对外经贸大学学报,2016,23(2):42-51.
[2]戴智华,彭云峰,马王杰,曾赛星.考虑客户参与的新产品开发创新绩效研究[J].系统管理学报,2014,23(6):778-787.
[3]冯泰文,孙林岩.新产品开发过程中的外部参与对企业绩效的影响[J].管理科学,2013,2:28-39.
[4]李刚,白影波,许德惠.客户参与与新产品上市速度:基于中国制造业的实证研究[J].科研管理,2014,35(2):94-103.
[5]刘刚,李超,吴彦俊.创业团队异质性与新企业绩效关系的路径:基于动态能力的视角[J].系统管理学报,2017,26(4):655-662.
[6]马文聪,朱桂龙.供应商和客户参与技术创新对创新绩效的影响[J].科研管理,2013,34(2):19-26.
[7]彭艳君.顾客参与量表的构建和研究[J].管理评论,2010,22(3):78-85.
[8]宋寒,但斌,张旭梅.客户参与影响创新不确定下的研发外包合同[J].系统管理学报,2013,22(3):295-301.
[9]肖静华,谢康,吴瑶,冉佳森.企业与消费者协同演化动态能力构建:B2C电商梦芭莎案例研究[J].管理世界,2014(8):134-151.
[10]杨军敏,徐波.不同文化模式对跨国并购知识转移的影响作用研究[J].上海对外经贸大学学报,2014,21(1):50-58.
[11]曾萍,邓腾智,宋铁波.社会资本,动态能力与企业创新关系的实证研究[J].科研管理,2013,34(4):50-59.
[12]张建华.构建先进制造业新型创新机制--一个美国政府的案例分析[J].上海对外经贸大学学报,2017,24(3):50-58.
[13]Anning-Dorson,T.,“Customer Involvement Capability and Service Firm Performance:The Mediating Role of Innovation”,Journal of Business Research,2017(7).
[14]Carbonell,P.,A.I.Rodríguez-Escudero,D.Pujari,“Customer Involvement in New Service Development:An Examination of Antecedents and Outcomes”,Journal of Product Innovation Management,2009,26(5):536-550.
[15]Cui,A.S.,F.Wu,“Utilizing Customer Knowledge in Innovation:Antecedents and Impact of Customer Involvement on New Product Performance”,Journal of the Academy of Marketing Science,2016,44(4):516-538.
[16]Cui,A.S.,F.Wu,“The Impact of Customer Involvement on New Product Development:Contingent and Substitutive Effects”,Journal of Product Innovation Management,2017,34(1):60-80.
[17]Elsenhardt,K.M.,J.A.Martin,“Dynamic Capabilities:What Are They”,Strategic Management Journal,2000,21(1):1105-1121.
[18]Fang,E.,R.W.Palmatier,K.R.Evans,“Influence of Customer Participation on Creating and Sharing of New Product Value”,Journal of the Academy of Marketing Science,2008,36(3):322-336.
[19]Feng,T.,L.Sun,Y.Zhang,“The Effects of Customer and Supplier Involvement on Competitive Advantage:An Empirical Study in China”,Industrial Marketing Management,2010,39(8):1384-1394.
[20]Frishammar,J.,S.A.Horte,“Managing External Information in Manufacturing Firm:The Impact on Innovation Performance”,Journal Product Innovation Management,2005,22(3):251-266.
[21]Hayes,A.F.,Introduction to Mediation,Moderation,and Conditional Process Analysis:A Regressionbased Approach,Guilford Press,2013.
[22]Lin,H.,S.X.Zeng,H.J.Liu,C.Li,“How Do Intermediaries Drive Corporate Innovation?A Moderated Mediating Examination”,Journal of Business Research,2016,69(11):4831-4836.
[23]Lin,H.,S.X.Zeng,H.J.Liu,C.Li,“Bridging the Gaps or Fecklessness?A Moderated Mediating Examination of Intermediaries’Effects on Corporate Innovation”,Technovation,2018(2).
[24]Lin,H.,S.X.Zeng,H.Y.Ma,G..Y.Qi,V.W.Y.Tam,“Can Political Capital Drive Corporate Green Innovation?Lessons from China”,Journal of Cleaner Production,2014,64:63-72.
[25]Lynch,P.,T.O'Toole,W.Biemans,“Measuring Involvement of a Network of Customers in NPD”,Journal of Product Innovation Management,2016,33(2):166-180.
[26]Mc Grath,R.G.,“Exploratory Learning,Innovative Capacity,and Managerial Oversight”,Academy of Management Journal,2001,44(1):118-131.
[27]Mishra,A.A.,R.Shah,“In Union Lies Strength:Collaborative Competence in New Product Development and Its Performance Effects”,Journal of Operations Management,2009,27(4):324-338.
[28]Podsakoff,P.M.,S.B.Mac Kenzie,J.Y.Lee,N.P.Podsakoff,“Common Method Biases in Behavioral Research:a Critical Review of the Literature and Recommended Remedies”,Journal of Applied Psychology,2003,88(5):879.
[29]Saldanha,T.J.V.,S.Mithas,M.S.Krishnan,“Leveraging Customer Involvement for Fueling Innovation:The Role of Relational and Analytical Information Processing Capabilities”,MIS Quarterly,2017,41(1):267-286.
[30]Scaringella,L.,R.E.Miles,Y.Truong,“Customers Involvement and Firm Absorptive Capacity in Radical Innovation:The Case of Technological Spin-offs”,Technological Forecasting and Social Change,2017,120:144-162.
[31]Tan,J.,R.Litschert,“Environment-strategy Relationship and Its Performance Implications:An Empirical Study of Chinese Electronics Industry”,Strategic Management Journal,1994,15(1):1-20.
[32]Teece,D.J.,“Explicating Dynamic Capabilities:the Nature and Microfoundations of(Sustainable)Enterprise Performance”,Strategic Management Journal,2007,28(13):1319-1350.
[33]Wilden,R.,S.P.Gudergan,“The Impact of Dynamic Capabilities on Operational Marketing and Technological Capabilities:Investigating the Role of Environmental Turbulence”,Journal of the Academy of Marketing Science,2015,43(2):181-199.
[34]Xue,L.,G.Ray,V.Sambamurthy,“Efficiency or Innovation:How Do Industry Environments Moderate the Effects of Firms'IT Asset Portfolios?”,MIS Quarterly,2012,36(2):509-528.
[35]Zhang,Y.,H.Li,“Innovation Search of New Ventures in a Technology Cluster:The Role of Ties with Service Intermediaries”,Strategic Management Journal,2010,31(1):88-109.
[2]戴智华,彭云峰,马王杰,曾赛星.考虑客户参与的新产品开发创新绩效研究[J].系统管理学报,2014,23(6):778-787.
[3]冯泰文,孙林岩.新产品开发过程中的外部参与对企业绩效的影响[J].管理科学,2013,2:28-39.
[4]李刚,白影波,许德惠.客户参与与新产品上市速度:基于中国制造业的实证研究[J].科研管理,2014,35(2):94-103.
[5]刘刚,李超,吴彦俊.创业团队异质性与新企业绩效关系的路径:基于动态能力的视角[J].系统管理学报,2017,26(4):655-662.
[6]马文聪,朱桂龙.供应商和客户参与技术创新对创新绩效的影响[J].科研管理,2013,34(2):19-26.
[7]彭艳君.顾客参与量表的构建和研究[J].管理评论,2010,22(3):78-85.
[8]宋寒,但斌,张旭梅.客户参与影响创新不确定下的研发外包合同[J].系统管理学报,2013,22(3):295-301.
[9]肖静华,谢康,吴瑶,冉佳森.企业与消费者协同演化动态能力构建:B2C电商梦芭莎案例研究[J].管理世界,2014(8):134-151.
[10]杨军敏,徐波.不同文化模式对跨国并购知识转移的影响作用研究[J].上海对外经贸大学学报,2014,21(1):50-58.
[11]曾萍,邓腾智,宋铁波.社会资本,动态能力与企业创新关系的实证研究[J].科研管理,2013,34(4):50-59.
[12]张建华.构建先进制造业新型创新机制--一个美国政府的案例分析[J].上海对外经贸大学学报,2017,24(3):50-58.
[13]Anning-Dorson,T.,“Customer Involvement Capability and Service Firm Performance:The Mediating Role of Innovation”,Journal of Business Research,2017(7).
[14]Carbonell,P.,A.I.Rodríguez-Escudero,D.Pujari,“Customer Involvement in New Service Development:An Examination of Antecedents and Outcomes”,Journal of Product Innovation Management,2009,26(5):536-550.
[15]Cui,A.S.,F.Wu,“Utilizing Customer Knowledge in Innovation:Antecedents and Impact of Customer Involvement on New Product Performance”,Journal of the Academy of Marketing Science,2016,44(4):516-538.
[16]Cui,A.S.,F.Wu,“The Impact of Customer Involvement on New Product Development:Contingent and Substitutive Effects”,Journal of Product Innovation Management,2017,34(1):60-80.
[17]Elsenhardt,K.M.,J.A.Martin,“Dynamic Capabilities:What Are They”,Strategic Management Journal,2000,21(1):1105-1121.
[18]Fang,E.,R.W.Palmatier,K.R.Evans,“Influence of Customer Participation on Creating and Sharing of New Product Value”,Journal of the Academy of Marketing Science,2008,36(3):322-336.
[19]Feng,T.,L.Sun,Y.Zhang,“The Effects of Customer and Supplier Involvement on Competitive Advantage:An Empirical Study in China”,Industrial Marketing Management,2010,39(8):1384-1394.
[20]Frishammar,J.,S.A.Horte,“Managing External Information in Manufacturing Firm:The Impact on Innovation Performance”,Journal Product Innovation Management,2005,22(3):251-266.
[21]Hayes,A.F.,Introduction to Mediation,Moderation,and Conditional Process Analysis:A Regressionbased Approach,Guilford Press,2013.
[22]Lin,H.,S.X.Zeng,H.J.Liu,C.Li,“How Do Intermediaries Drive Corporate Innovation?A Moderated Mediating Examination”,Journal of Business Research,2016,69(11):4831-4836.
[23]Lin,H.,S.X.Zeng,H.J.Liu,C.Li,“Bridging the Gaps or Fecklessness?A Moderated Mediating Examination of Intermediaries’Effects on Corporate Innovation”,Technovation,2018(2).
[24]Lin,H.,S.X.Zeng,H.Y.Ma,G..Y.Qi,V.W.Y.Tam,“Can Political Capital Drive Corporate Green Innovation?Lessons from China”,Journal of Cleaner Production,2014,64:63-72.
[25]Lynch,P.,T.O'Toole,W.Biemans,“Measuring Involvement of a Network of Customers in NPD”,Journal of Product Innovation Management,2016,33(2):166-180.
[26]Mc Grath,R.G.,“Exploratory Learning,Innovative Capacity,and Managerial Oversight”,Academy of Management Journal,2001,44(1):118-131.
[27]Mishra,A.A.,R.Shah,“In Union Lies Strength:Collaborative Competence in New Product Development and Its Performance Effects”,Journal of Operations Management,2009,27(4):324-338.
[28]Podsakoff,P.M.,S.B.Mac Kenzie,J.Y.Lee,N.P.Podsakoff,“Common Method Biases in Behavioral Research:a Critical Review of the Literature and Recommended Remedies”,Journal of Applied Psychology,2003,88(5):879.
[29]Saldanha,T.J.V.,S.Mithas,M.S.Krishnan,“Leveraging Customer Involvement for Fueling Innovation:The Role of Relational and Analytical Information Processing Capabilities”,MIS Quarterly,2017,41(1):267-286.
[30]Scaringella,L.,R.E.Miles,Y.Truong,“Customers Involvement and Firm Absorptive Capacity in Radical Innovation:The Case of Technological Spin-offs”,Technological Forecasting and Social Change,2017,120:144-162.
[31]Tan,J.,R.Litschert,“Environment-strategy Relationship and Its Performance Implications:An Empirical Study of Chinese Electronics Industry”,Strategic Management Journal,1994,15(1):1-20.
[32]Teece,D.J.,“Explicating Dynamic Capabilities:the Nature and Microfoundations of(Sustainable)Enterprise Performance”,Strategic Management Journal,2007,28(13):1319-1350.
[33]Wilden,R.,S.P.Gudergan,“The Impact of Dynamic Capabilities on Operational Marketing and Technological Capabilities:Investigating the Role of Environmental Turbulence”,Journal of the Academy of Marketing Science,2015,43(2):181-199.
[34]Xue,L.,G.Ray,V.Sambamurthy,“Efficiency or Innovation:How Do Industry Environments Moderate the Effects of Firms'IT Asset Portfolios?”,MIS Quarterly,2012,36(2):509-528.
[35]Zhang,Y.,H.Li,“Innovation Search of New Ventures in a Technology Cluster:The Role of Ties with Service Intermediaries”,Strategic Management Journal,2010,31(1):88-109.