摘要
分析市场营销专业的教学定位趋势,阐述市场营销课程中应用参与式教学法的必要性。对高校市场营销教学定位的弊端进行研究,提出市场营销教学方式的合理化定位,包括培养目标定位、教学内容定位、引导模式定位。教师应深入钻研参与式教学模式,通过校企合作协助翻转课堂建设,提升学生自主学习的能力。
This paper analyses the teaching orientation trend of marketing major,expounds the necessity of applying participatory teaching method in marketing course,studies the disadvantages of marketing teaching orientation in colleges and universities,and puts forward the rational orientation of marketing teaching methods,including training target orientation,teaching content orientation and guiding mode orientation. Teachers should study participatory teaching mode thoroughly and master it thoroughly. School-enterprise cooperation helps to reverse classroom construction and enhance students' ability to learn independently.
引文
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