网络调查与传统调查方法的比较分析
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摘要
文章围绕统计调查技术的变化,从分析文献入手,对网络调查进行了定义,并根据传统调查方法的分类标准,对网络调查方法进行了分类。网络调查是传统调查方法的技术创新,同样存在着应用的局限,在使用网络调查方法时,同样应该遵循调查的基本要求,要根据调查任务的不同,在确保调查质量的基础上,从调动被调查者参与调查的积极性入手,选择不同网络调查方式。
Based on the changes of the statistic survey technology,starting from the analysis of the documentation,the article gives the definition of the network survey and classifies network survey methods in accordance with the classification criteria of traditional survey methods.Internet survey is technological innovation of traditional survey.There are also limitations of application.When network survey is used,we should also follow the same basic requirements of the investigation.According to the different survey tasks,we select different network methods of investigation on the basis of ensuring the quality of the survey and arousing the initiative of respondents in the survey.
Based on the changes of the statistic survey technology,starting from the analysis of the documentation,the article gives the definition of the network survey and classifies network survey methods in accordance with the classification criteria of traditional survey methods.Internet survey is technological innovation of traditional survey.There are also limitations of application.When network survey is used,we should also follow the same basic requirements of the investigation.According to the different survey tasks,we select different network methods of investigation on the basis of ensuring the quality of the survey and arousing the initiative of respondents in the survey.
引文
[1]潘绥铭,张娜,黄盈盈.网站调查与实地调查的实证对比研究:样本偏差程度及其方法论意义[J].江淮论坛,2009,(4):5-12.
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[4]宋马林,杨烨军,杨力.计算机网络调查技术——优劣势与应用范围[J].网络通讯与安全,2011,(10):991-992.
[5]余建华.两种不同类型的网络调查:网络调查优缺点的再认识[J].情报杂志,2011,(9):71-78.
[6]曾鸿,钟蕾.论网络调查与传统调查方法的综合应用[J].工业技术经济,2006,(12):65-66.
[7]于洪彦,黄晓治.书面调查和网络调查的区别——两种数据收集方法的比较[J].统计与信息论坛,2011,(10):97-103.
[2]徐惊奇,尹梦颖.关于网络调查的几个基本问题[J].网络时代,2010,(12):62-64.
[3]张一春.教育技术研究中的网络调查技术[J].现代远程教育研究,2003,(4):37-40.
[4]宋马林,杨烨军,杨力.计算机网络调查技术——优劣势与应用范围[J].网络通讯与安全,2011,(10):991-992.
[5]余建华.两种不同类型的网络调查:网络调查优缺点的再认识[J].情报杂志,2011,(9):71-78.
[6]曾鸿,钟蕾.论网络调查与传统调查方法的综合应用[J].工业技术经济,2006,(12):65-66.
[7]于洪彦,黄晓治.书面调查和网络调查的区别——两种数据收集方法的比较[J].统计与信息论坛,2011,(10):97-103.