市场导向、顾客知识获取、战略柔性与组织双元性创新
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摘要
运用市场导向理论,探讨不同市场导向对组织双元性创新的影响。层次回归分析结果表明:反应型市场导向对应用性创新具有显著的正向影响,先动型市场导向则对探索性创新具有显著的正向影响;顾客知识获取在市场导向与双元性创新之间发挥完全中介作用;战略柔性在市场导向与双元性创新之间具有调节效应。
Using market-oriented theory,this paper explored the impact of different market orientations on organizational duality innovation.Hierarchical regression analysis shows that responsive market orientation has a significant positive impact on applied innovation,while the proactive market orientation has a significant positive effect on exploratory innovation; customer knowledge acquisition fully mediates the relationship between market orientation and duality innovation; strategic flexibility has a moderating effect between market orientation and duality innovation.
Using market-oriented theory,this paper explored the impact of different market orientations on organizational duality innovation.Hierarchical regression analysis shows that responsive market orientation has a significant positive impact on applied innovation,while the proactive market orientation has a significant positive effect on exploratory innovation; customer knowledge acquisition fully mediates the relationship between market orientation and duality innovation; strategic flexibility has a moderating effect between market orientation and duality innovation.
引文
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[11]伍勇,梁巧转,魏泽龙.双元技术创新与市场导向对企业绩效的影响研究:破坏性创新视角[J].科学学与科学技术管理,2013,34(6):40-151.
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[19]张婧,段艳玲.市场导向均衡对制造型企业产品创新绩效影响的实证研究[J].管理世界,2010,12:119-130.
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[2]何建洪,贺昌政,胡冬云.技术能力、战略创新导向与创新型企业形成研究[J].科技进步与对策,2014,(22):57-62.
[3]张红兵.知识转移对联盟企业创新绩效的作用机理---以战略柔性为中介[J].科研管理,2015,36(7):1-9.
[4]Sanchez R.Preparing for an Uncertain Future:Managing Organizations for Strategic Flexibility[J].International Studies of Management&Organization,1997,27(2):71-95.
[5]韩晨,高山行.战略柔性、战略创新和管理创新之间关系的研究[J].管理科学,2017,30(2):16-26.
[6]Li T,Calantone R.G.The Impact of Market Knowledge Competence on New Product Advantage:Conceptualizetionn and Empirical Examination[J].Journal of Marketing,1998,62(4):13-29.
[7]Almquist E,Pierce A.Customer Knowledge and Business Strategy[J].Marketing Research,2000,12(1):8-16.
[8]王帆,吕津.基于顾客知识的企业技术创新能力评价体系研究[J].科学进步与对策,2013,30(10):31-135.
[9]Danneels E.The Dynamic of Product Innovation and Firm Competences[J].Strategic Management Journal,2002,23,(12):1095-1121.
[10]李桦,储小平,郑馨.双元性创新的研究进展和研究框架[J].科学学与科学技术管理,2011,32(4):58-65.
[11]伍勇,梁巧转,魏泽龙.双元技术创新与市场导向对企业绩效的影响研究:破坏性创新视角[J].科学学与科学技术管理,2013,34(6):40-151.
[12]阳银娟,陈劲.开放式创新中市场导向对创新绩效的影响研究[J].科研管理,2015,36(3):103-110.
[13]Calantone R J,Chan K,Cui A S.Decomposing Product Innovativeness and Its Effects on New Product Success[J].Journal of Product Innovation Management,2006,23(5):408-421.
[14]白鸥.从顾客知识到新产品开发:基于旅游企业组织设计的实证研究[J].旅游学刊,2016,31(7):117-126.
[15]Kraatz S M.Zajac J E.How Organizational Resource Affect Strategic Change and Performance in Turbulent Environments:Theory and evidence[J].Organization Science,2001,12(5):632-657.
[16]裴云龙,江旭,刘衡.战略柔性、原始性创新与企业竞争力---组织合法性的调节作用[J].科学学研究,2013,31(3):446-455.
[17]杨卓尔,高山行,曾楠.战略柔性对探索性创新与应用性创新的影响---环境不确定性的调节作用[J].科研管理,2016,37(1):1-10.
[18]He Z.Wong P.Exploration vs.Exploitation:An Empirical Test of the Ambidexterity Hypothesis[J].Organization Science,2004,15(4):481-494.
[19]张婧,段艳玲.市场导向均衡对制造型企业产品创新绩效影响的实证研究[J].管理世界,2010,12:119-130.
[20]Rollins M.Alinen A.Customer Knowledge Management Competence:Towards a Theoretical Framework[C].Hawaii,2005.