现代教学理念下的市场营销类课程教学方法探析
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摘要
目前,在各类高等院校中,市场营销类课程越来越受到重视,但是教学效果普遍不够理想。究其原因,教师缺乏现代教学理念的指引,大多数教师仍然拘泥于传统的"教师讲、学生听"的授课方式。基于现代教学理念,从知识的构建性、学生的主体性、教学的互动性3个方面,对市场营销类课程的教学方法提出若干建议,以便进行交流。
In different kinds of colleges and universities,marketing courses have been paid more and more attention to nowadays,while their teaching effect is not satisfactory enough,which results from teachers' lack of modern educational theories. Most of the teachers are still confined to the traditional duck-spoon teaching way. Considering the modern teaching theories,this paper puts forward suggestions for the teaching of these courses from such aspects as knowledge construction,students' subjectivity and teaching interaction.
In different kinds of colleges and universities,marketing courses have been paid more and more attention to nowadays,while their teaching effect is not satisfactory enough,which results from teachers' lack of modern educational theories. Most of the teachers are still confined to the traditional duck-spoon teaching way. Considering the modern teaching theories,this paper puts forward suggestions for the teaching of these courses from such aspects as knowledge construction,students' subjectivity and teaching interaction.
引文
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[3]王文哲,朱立冬.营销类课程教学效果提升路径研究—基于构建主义的视角[J].高等财经教育研究,2014,17(3):40-45.
[4]孙桂兰,胥良.在高等教育过程中正确处理科研与教学关系的研究[J].黑龙江教育学院学报,2009,28(12):75-76.
[5]平建恒.构建主义与市场营销教学[J].内蒙古财经学院学报:综合版,2004,2(1):36-38.
[2]徐继存.教学方法阐释[J].西南师范大学学报:人文社会科学版,2002,28(6):58-62.
[3]王文哲,朱立冬.营销类课程教学效果提升路径研究—基于构建主义的视角[J].高等财经教育研究,2014,17(3):40-45.
[4]孙桂兰,胥良.在高等教育过程中正确处理科研与教学关系的研究[J].黑龙江教育学院学报,2009,28(12):75-76.
[5]平建恒.构建主义与市场营销教学[J].内蒙古财经学院学报:综合版,2004,2(1):36-38.