省市级主流媒体提升网上新闻舆论“四力”的路径与探索
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摘要
目前,在网上新闻舆论"四力"建设和提升方面,国内省市级主流媒体新媒体、网信办经过近年来的发展与探索,已逐渐摸索出一定的建设路径。但通过文献综述发现:到目前为止,关于省市级主流媒体新媒体、网信办是通过何种路径来提升网上新闻舆论"四力"的,还没有一个较为清晰的认识。故本文尝试以省市级主流媒体新媒体、网信办为中心,对网上新闻舆论"四力"的建设路径进行初步的归纳和总结。
At present, in the construction and promotion of the online news public opinion "four forces", the provincial and municipal mainstream new media and Online Information Office have gradually explored a certain construction path after years of development and exploration. However, through literature review, it has been found that so far, there is no clear understanding of the path of the new media outlets of provincial and municipal mainstream media and the Online Information Office to improve the online news public opinion "four forces". Therefore, this paper attempts to make a preliminary summary of the construction path of the online news public opinion "four forces" with the provincial and municipal mainstream media new media and the network information office as the center.
At present, in the construction and promotion of the online news public opinion "four forces", the provincial and municipal mainstream new media and Online Information Office have gradually explored a certain construction path after years of development and exploration. However, through literature review, it has been found that so far, there is no clear understanding of the path of the new media outlets of provincial and municipal mainstream media and the Online Information Office to improve the online news public opinion "four forces". Therefore, this paper attempts to make a preliminary summary of the construction path of the online news public opinion "four forces" with the provincial and municipal mainstream media new media and the network information office as the center.
引文
(1)新闻舆论的传播力、引导力、影响力、公信力最初是习近平总书记在2014年8月18日召开的中央全面深化改革领导小组第四次会议上提出的;其后又在2016年2月19日党的新闻舆论工作座谈会上以及党的十九大报告中正式提出;最近又于2018年8月21日至22日在北京召开的全国宣传思想工作会议上再次强调。
(2)本书编写组.习近平新闻思想讲义[M].北京:人民出版社,2018:135.
(3)巩琳萌.提高新闻舆论“四力”必须重视“微表达”[J].前线,2016(6):45.
(4)中国网信办.湖北省加大举报、辟谣、打谣力度,为防汛抗洪救灾保驾护航[EB/OL].http://www.cac.gov.cn/2016-07/28/c_1119294412.htm.
(5)任桐.“四力”并举,打造优质主流传播平台[J].综艺报,2018(19):11-12.
(6)人民网.习近平在全国宣传思想工作会议上强调胸怀大局把握大势着眼大事,努力把宣传思想工作做得更好[EB/OL].http://politics.people.com.cn/n/2013/0821/c1024-22635998.html.
(2)本书编写组.习近平新闻思想讲义[M].北京:人民出版社,2018:135.
(3)巩琳萌.提高新闻舆论“四力”必须重视“微表达”[J].前线,2016(6):45.
(4)中国网信办.湖北省加大举报、辟谣、打谣力度,为防汛抗洪救灾保驾护航[EB/OL].http://www.cac.gov.cn/2016-07/28/c_1119294412.htm.
(5)任桐.“四力”并举,打造优质主流传播平台[J].综艺报,2018(19):11-12.
(6)人民网.习近平在全国宣传思想工作会议上强调胸怀大局把握大势着眼大事,努力把宣传思想工作做得更好[EB/OL].http://politics.people.com.cn/n/2013/0821/c1024-22635998.html.