应用型高校非遗文创产品的设计与实践
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摘要
目的对应用型高校与非遗项目合作的可能性进行分析。方法以以人为本与可持续发展理念为基础,通过非遗传承人和应用型高校师生共同合作进行非遗文创产品的设计与实践。结论惠山泥人存在产品单一、样式老套、功能局限、价格虚高、缺乏版权意识、品牌意识与服务意识等问题,探讨应用型高校非遗传承合作模式,即"市场—实训—竞争—就业"的模式,总结出应用型高校非遗传承有与时代接轨,重塑非遗面貌;运用大数据新媒体等手段,构建非遗资源库;将非遗项目引入应用型高校,最大程度地扩大非遗影响、推广非遗文化;应用型高校建立非遗大师工作室、实践平台等,择优培养非遗传承人;降低非遗传承人的设计成本、增强非遗竞争力的优点。在此基础上尝试在专题实践课程中导入惠山泥人课题,进行非遗文创产品的创新设计实践,探索应用型高校非遗传承的可操作性和可能性。
The work aims to analyze the possibility of cooperation between applied universities and intangible cultural heritage projects. Based on the concept of people-oriented and sustainable development, the inheritor of intangible cultural heritage collaborated with teachers and students of applied universities to work on the design and practice of cultural and creative products of intangible cultural heritage. The products of Huishan clay figurines are single, old-fashioned, and of functional limitations, high prices, and are lack of awareness of copyright, brand and service. Applied colleges and universities' cooperation model for the intangible cultural heritage inheritance is explored, i. e. the model of "market-practical training-competition-employment". It is concluded that intangible cultural heritage inheritance can be reshaped in connection with the times; an intangible cultural heritage database can be established by means of big data and new media. Introducing intangible cultural heritage projects into applied universities can increase the influence of intangible cultural heritage and popularize its culture to the greatest extent. Intangible cultural heritage masters' studios and practice platforms built in applied universities can help to select and train excellent intangible cultural heritage inheritors, and reduce intangible cultural heritage inheritors' design cost, thus enhancing intangible cultural heritage's competitiveness. On this basis, attempt is made to introduce Huishan clay figurines into the topic-based practical courses, to carry out innovative design practices for cultural and creative products of intangible cultural heritage, and to explore the operability and possibility of the inheritance of intangible cultural heritage in applied universities.
The work aims to analyze the possibility of cooperation between applied universities and intangible cultural heritage projects. Based on the concept of people-oriented and sustainable development, the inheritor of intangible cultural heritage collaborated with teachers and students of applied universities to work on the design and practice of cultural and creative products of intangible cultural heritage. The products of Huishan clay figurines are single, old-fashioned, and of functional limitations, high prices, and are lack of awareness of copyright, brand and service. Applied colleges and universities' cooperation model for the intangible cultural heritage inheritance is explored, i. e. the model of "market-practical training-competition-employment". It is concluded that intangible cultural heritage inheritance can be reshaped in connection with the times; an intangible cultural heritage database can be established by means of big data and new media. Introducing intangible cultural heritage projects into applied universities can increase the influence of intangible cultural heritage and popularize its culture to the greatest extent. Intangible cultural heritage masters' studios and practice platforms built in applied universities can help to select and train excellent intangible cultural heritage inheritors, and reduce intangible cultural heritage inheritors' design cost, thus enhancing intangible cultural heritage's competitiveness. On this basis, attempt is made to introduce Huishan clay figurines into the topic-based practical courses, to carry out innovative design practices for cultural and creative products of intangible cultural heritage, and to explore the operability and possibility of the inheritance of intangible cultural heritage in applied universities.
引文
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[10]魏旭.浅析自学指导法在微信教学中的应用--以“广告生活”微信订阅号为例[J].艺术科技,2016(9):23.WEI Xu.Application of the Method of Self Study Guidance:In the Teaching of"We Chat Advertising Life"We Chat Subscription Number as an Example[J].The Art of Science and Technology,2016(9):23.
[2]潘懋元.什么是应用型本科[J].高教探索,2010(1):10.PAN Mao-yuan.What is an Application Oriented College[J].Higher Education Exploration,2010(1):10.
[3]高悦.扬州非遗文化在文创产品设计中的应用研究[D].上海:华东理工大学,2016.GAO Yue.Yangzhou Intangible Cultural Heritage in the Study of Application in Product Design[D].Shanghai:East China University of Science and Technology,2016.
[4]魏旭,孔德扬.非遗引入应用型高校设计教学实践初探--以无锡太湖学院为例[J].美术大观,2018(1):144.WEI Xu,KONG De-yang.Hole into the Teaching Practice of Intangible Cultural Heritage in Applications of:Design in Wuxi Taihu College for Example[J].Grand art,2018(1):144.
[5]李昱靓.非遗文创产品重庆荣昌夏布的创新设计研究[J].包装工程,2017,38(10):180.LI Yu-liang.Innovative Design of Intangible Cultural Heritage and Cultural Products of the Chongqing Rongchang Chinese Linen[J].Packaging Engineering,2017,38(10):180.
[6]冯宝祥.惠山泥人[M].长春:吉林美术出版社,2005.FENG Bao-xiang.Huishan Clay Figurines[M].Changchun:Jilin Fine Arts Publishing House,2005.
[7]磨炼.基于旅游纪念品及相关文创产品的设计策略[J].包装工程,2016,37(16):19.MO Lian.Design Strategy Based on Souvenir and the Related Culture Creative Products[J].Packaging Engineering,2016,37(16):19.
[8]董旸,刘威,芦博文.基于沈阳故宫历史文化的文创产品设计研究[J].包装工程,2017,38(4):13.DONG Yang,LIU Wei,LU Bo-wen.Cultural Creative Product Design Based on Shenyang Imperial Palace History and Culture[J].Packaging Engineering,2017,38(4):13.
[9]秦川.关于无锡惠山泥人的发展创新与地方文化产业发展的研究[D].无锡:江南大学,2005.QIN Chuan.The Innovation of Wuxi Huishan Clay Figurine and the Development of Local Cultural Industry[D].Wuxi:Jiangnan University,2005.
[10]魏旭.浅析自学指导法在微信教学中的应用--以“广告生活”微信订阅号为例[J].艺术科技,2016(9):23.WEI Xu.Application of the Method of Self Study Guidance:In the Teaching of"We Chat Advertising Life"We Chat Subscription Number as an Example[J].The Art of Science and Technology,2016(9):23.