贺兰山东麓地区葡萄酒旅游产业创新发展路径研究
|
摘要
发展葡萄酒旅游是顺应我国消费需求升级,宁夏探索新经济、培育新发展动能的重要举措。通过梳理贺兰山葡萄酒旅游产业的发展现状、存在主要问题,并针对问题提出创新发展的对策,主要包括深化体制机制改革,盘活葡萄酒旅游资源;促进产业融合,拓宽葡萄酒旅游产品体系;依托科技和文化手段,提高葡萄酒旅游产品吸引力;优化空间布局,实施差异化发展;加强葡萄酒旅游品牌管理和营销,提升品牌价值;深耕国际和大众葡萄酒旅游市场,做大市场规模;加快葡萄酒产区旅游基础设施建设,完善旅游配套服务。
The development of wine tourism is an important measure to comply with the upgrading of Chinese consumption demand,to explore and cultivate new economy in Ningxia Province.The present situation and the main problems of wine tourism industry in eastern area of Helan Mountain was analysed,then the countermeasures of innovation development were put forward,including implement institutional reform,revitalize the wine tourism resources;promote industrial integration,broaden the wine tourism product system;rely on science and technology and cultural means,improve the wine attraction of tourist products;optimize space layout,implementation the difference of development;strengthen the management and marketing wine tourism brand,enhance brand value;cultivate international and popular wine tourism market,expand the market scale;accelerate the wine grape tourism infrastructure construction,improve tourism services.
The development of wine tourism is an important measure to comply with the upgrading of Chinese consumption demand,to explore and cultivate new economy in Ningxia Province.The present situation and the main problems of wine tourism industry in eastern area of Helan Mountain was analysed,then the countermeasures of innovation development were put forward,including implement institutional reform,revitalize the wine tourism resources;promote industrial integration,broaden the wine tourism product system;rely on science and technology and cultural means,improve the wine attraction of tourist products;optimize space layout,implementation the difference of development;strengthen the management and marketing wine tourism brand,enhance brand value;cultivate international and popular wine tourism market,expand the market scale;accelerate the wine grape tourism infrastructure construction,improve tourism services.
引文
[1]江志国,张春芝.贺兰山东麓地区葡萄酒旅游资源综合评价[J].酿酒科技,2011,7(7):126-130.
[2] ALASTAIR J.A model of wine tourist behavior[J].International Journal of Tourism Research,2008,50(9):82-85.
[3]丁婕.宁夏贺兰山东麓葡萄酒旅游发展存在的问题及对策[J].宁夏农林科技,2012,22(3):45-46.
[4]王莹.宁夏贺兰山东麓葡萄产业发展情况[ER/OL].http://www.wine.gov.cn/hlsdlptcy/index.html.
[5]许路路.烟台葡萄酒庄园旅游开发策略研究[D].济南:山东师范大学,2016.
[6]李甲贵.蓬莱市葡萄酒旅游资源综合评价[J].区域经济,2008,14(10):198-199.
[7]马静.体验经济视角下葡萄酒旅游开发对策研究[J].经济发展研究,2014,20(2):219-222.
[8]马明伟,鹿永华,孔凡娜.烟台市葡萄产业发展对策研究[J].农业经济,2012,33(12):63-65.
[9]王晶,孙少宁,孙芳.浅析信息技术与葡萄酒旅游的融合:以中粮君顶酒庄为例[J].科技经济导刊,2017,23(19):33-34.
[10]梁新红,杨大光,焦宝硕.中国葡萄酒文化旅游资源类型分析[J].酿酒科技,2010,33(10):103-106.
[11]刘蕊.中西方葡萄酒历史文化对葡萄酒旅游的影响[J].旅游研究,2011,10(2):43-47.
[12]韩硕.贺兰山东麓葡萄酒休闲旅游开发探究[J].旅游经济,2015,31(3):203-205.
[13]BRUWER J,SALIBA A,MILLER B.Consumer behavior and sensory preference differences implications for wine product marketing[J].Journal of Consumer Marketing,2011,28(1):5-18.
[14]车晓君.基于游客创意体验的葡萄酒旅游产品开发:以烟台张裕葡萄酒旅游为例[D].北京:首都师范大学,2013.
[15]代兴荣,张黎,叶凯.AHP方法分析集群企业发展影响因子的实证研究:以新疆吐鲁番葡萄产业为例[J].科技管理研究,2011,25(5):74-77.
[2] ALASTAIR J.A model of wine tourist behavior[J].International Journal of Tourism Research,2008,50(9):82-85.
[3]丁婕.宁夏贺兰山东麓葡萄酒旅游发展存在的问题及对策[J].宁夏农林科技,2012,22(3):45-46.
[4]王莹.宁夏贺兰山东麓葡萄产业发展情况[ER/OL].http://www.wine.gov.cn/hlsdlptcy/index.html.
[5]许路路.烟台葡萄酒庄园旅游开发策略研究[D].济南:山东师范大学,2016.
[6]李甲贵.蓬莱市葡萄酒旅游资源综合评价[J].区域经济,2008,14(10):198-199.
[7]马静.体验经济视角下葡萄酒旅游开发对策研究[J].经济发展研究,2014,20(2):219-222.
[8]马明伟,鹿永华,孔凡娜.烟台市葡萄产业发展对策研究[J].农业经济,2012,33(12):63-65.
[9]王晶,孙少宁,孙芳.浅析信息技术与葡萄酒旅游的融合:以中粮君顶酒庄为例[J].科技经济导刊,2017,23(19):33-34.
[10]梁新红,杨大光,焦宝硕.中国葡萄酒文化旅游资源类型分析[J].酿酒科技,2010,33(10):103-106.
[11]刘蕊.中西方葡萄酒历史文化对葡萄酒旅游的影响[J].旅游研究,2011,10(2):43-47.
[12]韩硕.贺兰山东麓葡萄酒休闲旅游开发探究[J].旅游经济,2015,31(3):203-205.
[13]BRUWER J,SALIBA A,MILLER B.Consumer behavior and sensory preference differences implications for wine product marketing[J].Journal of Consumer Marketing,2011,28(1):5-18.
[14]车晓君.基于游客创意体验的葡萄酒旅游产品开发:以烟台张裕葡萄酒旅游为例[D].北京:首都师范大学,2013.
[15]代兴荣,张黎,叶凯.AHP方法分析集群企业发展影响因子的实证研究:以新疆吐鲁番葡萄产业为例[J].科技管理研究,2011,25(5):74-77.