内在感知、外部环境与农户有机肥替代技术持续使用行为
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摘要
基于湖北省武汉、随州以及天门三市共441个农户的实地调研数据,利用Logit回归模型,对影响农户有机肥替代技术持续使用行为的因素进行探讨。研究结果表明:(1)农户有机肥技术持续使用行为受到技术有效性感知(环境改善)、技术易用性感知(资源条件适应性、种植业结构)、技术使用外部环境(对村干部的信任、亲朋邻里影响、农技员影响)等变量的影响;(2)不同农户群体间有机肥技术持续使用行为的影响因素存在差异。其中,无论在农业收入低占比还是高占比农户组中,农户均受到外部环境的影响;小规模种植、大规模种植农户组则分别受外部环境、技术易用性的影响;低健康水平农户组只受外部环境影响,而高健康水平农户组会受到技术有效性、易用性以及外部环境的共同作用。建议加大绿色发展理念的宣传力度、创造技术持续使用的必要条件、营造良好的相互信任、互惠互利的社会风尚。
Based on the field survey data of 441 farmers in Wuhan,Tianmen,Suizhou,in Hubei province,this paper uses the Binary Logistic regression model to discuss the factors that affect the sustainable use of organic fertilizer replacementtechnology. Research results show that:( 1) In general,the Continued use of organic fertilizer technology is affected by the technology effectiveness perception( environmental improvement),technology usability awareness( resource conditioning、planting structure) and external environment( trust of village cadres,influence of relatives and neighbors,influence of agricultural technician).( 2) There are differencesin the influence factorsof the continued use of organic fertilizer technology among different groups. Among them,in the proportion of different agricultural income,whether low or high proportion of peasant households,farmers are affected by external environment; On the scale of different planting scale,small-scale and large-scale peasant household groups are affected by technology using external environment and technology usability awarenessrespectively. At different levels of health,low level rural households are affected only by external environment,while high level peasant households are subject to the combination of technology effectiveness perception,technology usability awarenessand external environment.It is suggested that the promotion of the green development concept,the necessary conditions for the continuous use of technology and the social fashion of mutual trust and mutual benefit should be created.
Based on the field survey data of 441 farmers in Wuhan,Tianmen,Suizhou,in Hubei province,this paper uses the Binary Logistic regression model to discuss the factors that affect the sustainable use of organic fertilizer replacementtechnology. Research results show that:( 1) In general,the Continued use of organic fertilizer technology is affected by the technology effectiveness perception( environmental improvement),technology usability awareness( resource conditioning、planting structure) and external environment( trust of village cadres,influence of relatives and neighbors,influence of agricultural technician).( 2) There are differencesin the influence factorsof the continued use of organic fertilizer technology among different groups. Among them,in the proportion of different agricultural income,whether low or high proportion of peasant households,farmers are affected by external environment; On the scale of different planting scale,small-scale and large-scale peasant household groups are affected by technology using external environment and technology usability awarenessrespectively. At different levels of health,low level rural households are affected only by external environment,while high level peasant households are subject to the combination of technology effectiveness perception,technology usability awarenessand external environment.It is suggested that the promotion of the green development concept,the necessary conditions for the continuous use of technology and the social fashion of mutual trust and mutual benefit should be created.
引文
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12.张绪成,于显枫,王红丽,等.半干旱区减氮增钾、有机肥替代对全膜覆盖垄沟种植马铃薯水肥利用和生物量积累的调控.中国农业科学,2016,49(5):852~864
13.黄季焜,冀县卿.农地使用权确权与农户对农地的长期投资.管理世界,2012(9):76~81,99,187~188
14.李想,穆月英.农户可持续生产技术采用的关联效应及影响因素---基于辽宁设施蔬菜种植户的实证分析.南京农业大学学报(社会科学版),2013(4):62~68
15.余威震,罗小锋,李容容,等.绿色认知视角下农户绿色技术采纳意愿与行为悖离研究.资源科学,2017,39(8):1573~1583
16.张童朝,颜廷武,何可,等.资本禀赋对农户绿色生产投资意愿的影响---以秸秆还田为例.中国人口·资源与环境,2017,27(8):78~89
17.汤志伟,韩啸,吴思迪.政府网站公众使用意向的分析框架:基于持续使用的视角.中国行政管理,2016(4):27~33
18.李容容,罗小锋,熊红利,等.供需失衡下农户技术需求表达研究.西北农林科技大学学报(社会科学版),2017,17(2):134~141
19.朱新华,蔡俊.感知价值、可行能力对农户宅基地退出意愿的影响及其代际差异.中国土地科学,2016,30(9):64~72
20.芮雯奕,周博,张卫建.江苏省农户秸秆还田的影响因素分析.生态环境学报,2009,18(5):1971~1975
*需要说明的是,本文分析的重点是有机肥技术的持续使用行为,即存在一个前提,研究对象应为近3年持续使用有机肥的农户,为此将未使用的农户样本进行了剔除
2.Davis F D,Venkatash V.Toward pre-prototype user acceptance testing of new information systems:implications for software project management.IEEE Transactions on Engineering Management,2004,51(1):31~46
3.Fernandes K J,Raja V,White A,et al.Adoption of virtual reality within construction process:a factor analysis approach.Technovation,2006,(26):111-120
4.Limayem M,Cheung C M K.Predicting the continued use of Internet-based learning technologies:the role of habit.Taylor&Francis,Inc.2011
5.Recker J.Continued use of process modeling grammars:the impact of individual difference factors.European Journal of Information Systems,2010,19(1):76~92
6.Sun H.A longitudinal study of herd behavior in the adoption and continued use of technology.Management Information Systems Quarterly,2013,37(4):1013~1041
7.Kent Eriksson,Daniel Nilsson.Determinants of the continued use of self-servicetechnology:The case of Internet banking.Technovation,2007(27):159~167
8.吴雪莲,张俊飚,何可,等.农户水稻秸秆还田技术采纳意愿及其驱动路径分析.资源科学,2016,38(11):2117~2126
9.荣勤雷,梁国庆,周卫,等.不同有机肥对黄泥田土壤培肥效果及土壤酶活性的影响.植物营养与肥料学报,2014,20(5):1168~1177
10.李晓莎,武宁,刘玲,等.不同秸秆还田和耕作方式对夏玉米农田土壤呼吸及微生物活性的影响.应用生态学报,2015,26(6):1765~1771
11.邢鹏飞,高圣超,马鸣超,等.有机肥替代部分无机肥对华北农田土壤理化特性、酶活性及作物产量的影响.中国土壤与肥料,2016(3):98~104
12.张绪成,于显枫,王红丽,等.半干旱区减氮增钾、有机肥替代对全膜覆盖垄沟种植马铃薯水肥利用和生物量积累的调控.中国农业科学,2016,49(5):852~864
13.黄季焜,冀县卿.农地使用权确权与农户对农地的长期投资.管理世界,2012(9):76~81,99,187~188
14.李想,穆月英.农户可持续生产技术采用的关联效应及影响因素---基于辽宁设施蔬菜种植户的实证分析.南京农业大学学报(社会科学版),2013(4):62~68
15.余威震,罗小锋,李容容,等.绿色认知视角下农户绿色技术采纳意愿与行为悖离研究.资源科学,2017,39(8):1573~1583
16.张童朝,颜廷武,何可,等.资本禀赋对农户绿色生产投资意愿的影响---以秸秆还田为例.中国人口·资源与环境,2017,27(8):78~89
17.汤志伟,韩啸,吴思迪.政府网站公众使用意向的分析框架:基于持续使用的视角.中国行政管理,2016(4):27~33
18.李容容,罗小锋,熊红利,等.供需失衡下农户技术需求表达研究.西北农林科技大学学报(社会科学版),2017,17(2):134~141
19.朱新华,蔡俊.感知价值、可行能力对农户宅基地退出意愿的影响及其代际差异.中国土地科学,2016,30(9):64~72
20.芮雯奕,周博,张卫建.江苏省农户秸秆还田的影响因素分析.生态环境学报,2009,18(5):1971~1975
*需要说明的是,本文分析的重点是有机肥技术的持续使用行为,即存在一个前提,研究对象应为近3年持续使用有机肥的农户,为此将未使用的农户样本进行了剔除