商业性健身房运营瓶颈及对策分析
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摘要
商业性健身房运营的主要目的在于盈利,其运营者和管理者会通过多种策略尽可能多的获取利润。但随着健身APP的出现等原因,健身房的发展遇到了瓶颈。通过在中国知网上以"APP健身""全民健身""商业性健身房""运营策略"为关键词进行检索,查阅了近十年的国内外相关文献及著作,然后对相关文献进行分析梳理,旨在为当前下国内的商业性健身房的提高盈利提出了具有参考价值的运营对策。
The main purpose of the operation of commercial gymnasium is to make profits, and its operators and managers will make as much profit as possible through a variety of strategies. However, with the emergence of fitness APP and other reasons, the development of the gym has encountered bottlenecks. Through searching the keywords of "APP Fitness", "National Fitness", "Commercial Fitness Room" and "Operation Strategy" on China KnowledgeNet, this paper has consulted the relevant literature and works at home and abroad in recent ten years, and then analyzed the relevant literature, aiming at putting forward the operation countermeasures with reference value for the current domestic commercial gymnasium to improve its profit.
The main purpose of the operation of commercial gymnasium is to make profits, and its operators and managers will make as much profit as possible through a variety of strategies. However, with the emergence of fitness APP and other reasons, the development of the gym has encountered bottlenecks. Through searching the keywords of "APP Fitness", "National Fitness", "Commercial Fitness Room" and "Operation Strategy" on China KnowledgeNet, this paper has consulted the relevant literature and works at home and abroad in recent ten years, and then analyzed the relevant literature, aiming at putting forward the operation countermeasures with reference value for the current domestic commercial gymnasium to improve its profit.
引文
[1]王加璐.手机健身APP与传统健身房优点分析研究[J].当代体育科技,2018,8(22):179-180.
[2]孙童童,梁强,彭显明.从欧洲健身市场发展看我国健身市场发展趋势[J].体育成人教育学刊,2018,34(5):11-15.
[3]徐雪晴.互联网背景下“快快智能健身”运营特征分析[D].北京:首都体育学院,2018.
[4]罗素贞.南宁市私人健身工作室的现状调查及对策研究[D].桂林:广西师范大学,2018.
[5]李亚芳.加大健身行业监管力度[N/OL].青海日报,[2018-10-22].http://www.qhnews.com/newscenter/system/2018/10/22/012723075.shtml
[6]冯婷婷.南京健身俱乐部健身教练职业素质的研究[J/OL].体育世界(学术版),[2018-11-21].https://doi.org/10.16730/j.cnki61-1019/g8.2018.11.119
[7]朱珊华,王灿莉.洛阳市健身俱乐部私人教练队伍的调查研究[J/OL].体育世界(学术版),[2018-11-21].https://doi.org/10.16730/j.cnki.61-1019/g8.2018.11.026
[8]刘晓颖.大小健身房各有所长,难言取代[N/OL].新浪财经[2017-11-12].http://finance.sina.com.cn/roll/2017-11-12/doc-ifynsait7620254.shtml
[9]胡玮彦.上海市杨浦区社区百姓健身房运营现状及发展对策研究[D].上海:上海体育学院,2015.
[10]缪慧梅.江苏省城市健身房硬件建设现状调查与分析[J].科技创新导报,2013(35):62.
[11]张德琪,王航航,乔敏,等.宁夏大学怀远校区健身房的管理模式研究[J].中国管理信息化,2018,21(11):203-205.
[12]苏智敏.卡路里健身俱乐部管理运营模式研究[D].西安:西安体育学院,2018.
[13]柴玥儿.西安健身房经营模式分析:以NM健身房为例,基于价值链角度[J].现代经济信息,2016(13):481-482+488.
[14]于海亮.沈阳市健身俱乐部运营现状研究[J].现代经济信息,2016(24):462.
[15]Wang,W.L.,Lin,K.J.,Huang,C.T.,Chiu,C.H..A RFID-enabled gym management system[P].Service Systems and Ser vice Management(ICSSSM),2010 7th International Confer ence on,2010.
[2]孙童童,梁强,彭显明.从欧洲健身市场发展看我国健身市场发展趋势[J].体育成人教育学刊,2018,34(5):11-15.
[3]徐雪晴.互联网背景下“快快智能健身”运营特征分析[D].北京:首都体育学院,2018.
[4]罗素贞.南宁市私人健身工作室的现状调查及对策研究[D].桂林:广西师范大学,2018.
[5]李亚芳.加大健身行业监管力度[N/OL].青海日报,[2018-10-22].http://www.qhnews.com/newscenter/system/2018/10/22/012723075.shtml
[6]冯婷婷.南京健身俱乐部健身教练职业素质的研究[J/OL].体育世界(学术版),[2018-11-21].https://doi.org/10.16730/j.cnki61-1019/g8.2018.11.119
[7]朱珊华,王灿莉.洛阳市健身俱乐部私人教练队伍的调查研究[J/OL].体育世界(学术版),[2018-11-21].https://doi.org/10.16730/j.cnki.61-1019/g8.2018.11.026
[8]刘晓颖.大小健身房各有所长,难言取代[N/OL].新浪财经[2017-11-12].http://finance.sina.com.cn/roll/2017-11-12/doc-ifynsait7620254.shtml
[9]胡玮彦.上海市杨浦区社区百姓健身房运营现状及发展对策研究[D].上海:上海体育学院,2015.
[10]缪慧梅.江苏省城市健身房硬件建设现状调查与分析[J].科技创新导报,2013(35):62.
[11]张德琪,王航航,乔敏,等.宁夏大学怀远校区健身房的管理模式研究[J].中国管理信息化,2018,21(11):203-205.
[12]苏智敏.卡路里健身俱乐部管理运营模式研究[D].西安:西安体育学院,2018.
[13]柴玥儿.西安健身房经营模式分析:以NM健身房为例,基于价值链角度[J].现代经济信息,2016(13):481-482+488.
[14]于海亮.沈阳市健身俱乐部运营现状研究[J].现代经济信息,2016(24):462.
[15]Wang,W.L.,Lin,K.J.,Huang,C.T.,Chiu,C.H..A RFID-enabled gym management system[P].Service Systems and Ser vice Management(ICSSSM),2010 7th International Confer ence on,2010.
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