服务模块化价值网络治理机制研究
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摘要
基于探索性案例分析的方法和框架,立足于规则、知识、产权三种要素,对卷烟产业与乳制品产业服务模块化价值网络治理机制进行比较。研究发现,由于不确定的环境及治理机制的不完善,两种产业服务模块化价值网络治理机制都陷入界面标准化、服务模块松散耦合、模块化分工及集成三大困境;而且,产业环境的差异化致使两个产业服务模块化困境形态不同。为此,提出了界面规则标准与设计程序、分割机制、融合机制、创新机制及共享机制五个维度的改进路径。这不仅能够降低价值网络治理机制运行中的机会主义风险,还有助于促进产业服务模块化价值网络的价值创新。
Focus on the case comparison perspective,relying on the methods and frameworks of exploratory case analysis and based on the three elements of the rules,knowledge and property rights,the paper compares the value network governance mechanism of cigarette industry and the dairy industry.It is found that the two mechanisms of industrial value network governance fall into probelms:the interface standardization,loose coupling of service module,modular division and integrated predicament,due to the uncertainty of the environment and the imperfect governance mechanism.Further more differences in industrial environment cause different difficulties in both industries.For this reason,it comes up with 5 improvement paths of the value network modular governance mechanism,including interface rule standard and design process,service modular decomposition mechanism,service modular fusion mechanism,service modularity innovation mechanism and service modular sharing mechanism improvement path.It not only reduces the value of network governance mechanism in the operation of the opportunistic risk,but also helps to enhance the value innovation of the industry modularity value network.
Focus on the case comparison perspective,relying on the methods and frameworks of exploratory case analysis and based on the three elements of the rules,knowledge and property rights,the paper compares the value network governance mechanism of cigarette industry and the dairy industry.It is found that the two mechanisms of industrial value network governance fall into probelms:the interface standardization,loose coupling of service module,modular division and integrated predicament,due to the uncertainty of the environment and the imperfect governance mechanism.Further more differences in industrial environment cause different difficulties in both industries.For this reason,it comes up with 5 improvement paths of the value network modular governance mechanism,including interface rule standard and design process,service modular decomposition mechanism,service modular fusion mechanism,service modularity innovation mechanism and service modular sharing mechanism improvement path.It not only reduces the value of network governance mechanism in the operation of the opportunistic risk,but also helps to enhance the value innovation of the industry modularity value network.
引文
[1]王志涛,梁译丹.交易成本、风险交流与食品安全的治理机制[J].科技管理研究,2014(24):204-210.
[2]WANG Q,BRADFORD K,XU J,et al.Creativity in buyer-seller relationships:the role of governance[J].International journal of research in marketing,2008,25(2):109-118.
[3]BURKERT M,IVENS B S,SHAN J.Governance mechanisms in domestic and international buyer-supplier relationships:an empirical study[J].Industrial marketing management,2012,41(3):544-556.
[4]吴照云,余长春,尹懿.服务模块化的研究现状及发展趋向[J].商业经济与管理,2012(3):36-42.
[5]GEREFFI G,HUMPHREY J,STURGEON T.The governance of global value chain[J].Forthcoming in review of international political economy,2003,11(4):5-11.
[6]杨晨,蔡芸.基于探索性案例分析的专利创业服务模块化运行研究[J].科技进步与对策,2013,30(24):134-138.
[7]余长春,吴照云,程月明.汽车金融服务业服务模块化运行的价值创造路径:基于案例研究的视角[J].华东经济管理,2013,27(8):159-164.
[8]郝斌,吴金南,刘石兰.模块化组织问题研究[J].外国经济与管理,2010(5):17-24.
[9]YIN R K.Case study research:design and methods[M].Thousand Oaks:Sage,2004:11-16.
[10]BALDWIN C Y,CLARK K B.Managing in an age of modularity[J].Harvard business review,1997,(75):84-93.
[11]ANTONELLI C.Models of knowledge and systems of governance[J].Journal of institutional nomics,2005,1(1):51-73.
[12]李瑶,刘益,杨伟.不同治理机制对联盟中显性知识和隐性知识转移的影响研究[J].情报杂志,2010,29(11):106-109.
[13]李百洲,徐广玉.知识粘性、服务模块化和知识转移绩效关系的研究[J].科学学研究,2013(11):1671-1679.
[14]RAJAN R G,ZINGALES L,The influence of the fianncial revolution on the nature of firms[J].The American economic review,2001,91,(2):206-211.
[15]陈梅,张四一,夏桂圆.正式控制、关系控制与企业战略供应关系绩效:基于中国乳制品行业的调查研究[J].财经问题研究,2014(10):34-40.
[16]李会军,席酋民,葛京.松散耦合研究对协同创新的启示[J].科学学与科学技术管理,2015,36(12):109-118.
[17]HOTYLAINEN M,MOLLER K.Service packaging:key to successful provisioning of ICT business solutions[J].Journal of services marketing,2007,21(5):304-12.
[18]GRANDORI A.Neither hierarchy nor identity:knowledge governance mechanisms and the theory of the firm[J].Journal of management and governance,2001(5):381-399.
[19]TUSHMAN M L,O'REILLY C A.The ambidextrous organization[J].Harvard business review,2009,82(4):74-81.
[20]杨丰强,芮明杰.知识创新服务的模块化分工研究[J].科技进步与对策,2014,31(10):137-141.
[21]余长春,罗斌.服务模块化价值网络治理对价值创造的影响:基于江西农产品加工业的实证研究[J].江西社会科学,2014(7):225-228.
[22]周翔,吴能全,苏郁锋.基于模块化演进的产权理论[J].中国工业经济,2014(10):110-121.
[23]王雎.开放式创新下的知识治理:基于认知视角的跨案例研究[J].南开管理评论,2009,12(3):45-53.
[24]曹宁,仁浩,喻细花.模块化组织中核心企业治理能力的内涵与结构[J].科技进步与对策,2015,32(12):65-70.
[2]WANG Q,BRADFORD K,XU J,et al.Creativity in buyer-seller relationships:the role of governance[J].International journal of research in marketing,2008,25(2):109-118.
[3]BURKERT M,IVENS B S,SHAN J.Governance mechanisms in domestic and international buyer-supplier relationships:an empirical study[J].Industrial marketing management,2012,41(3):544-556.
[4]吴照云,余长春,尹懿.服务模块化的研究现状及发展趋向[J].商业经济与管理,2012(3):36-42.
[5]GEREFFI G,HUMPHREY J,STURGEON T.The governance of global value chain[J].Forthcoming in review of international political economy,2003,11(4):5-11.
[6]杨晨,蔡芸.基于探索性案例分析的专利创业服务模块化运行研究[J].科技进步与对策,2013,30(24):134-138.
[7]余长春,吴照云,程月明.汽车金融服务业服务模块化运行的价值创造路径:基于案例研究的视角[J].华东经济管理,2013,27(8):159-164.
[8]郝斌,吴金南,刘石兰.模块化组织问题研究[J].外国经济与管理,2010(5):17-24.
[9]YIN R K.Case study research:design and methods[M].Thousand Oaks:Sage,2004:11-16.
[10]BALDWIN C Y,CLARK K B.Managing in an age of modularity[J].Harvard business review,1997,(75):84-93.
[11]ANTONELLI C.Models of knowledge and systems of governance[J].Journal of institutional nomics,2005,1(1):51-73.
[12]李瑶,刘益,杨伟.不同治理机制对联盟中显性知识和隐性知识转移的影响研究[J].情报杂志,2010,29(11):106-109.
[13]李百洲,徐广玉.知识粘性、服务模块化和知识转移绩效关系的研究[J].科学学研究,2013(11):1671-1679.
[14]RAJAN R G,ZINGALES L,The influence of the fianncial revolution on the nature of firms[J].The American economic review,2001,91,(2):206-211.
[15]陈梅,张四一,夏桂圆.正式控制、关系控制与企业战略供应关系绩效:基于中国乳制品行业的调查研究[J].财经问题研究,2014(10):34-40.
[16]李会军,席酋民,葛京.松散耦合研究对协同创新的启示[J].科学学与科学技术管理,2015,36(12):109-118.
[17]HOTYLAINEN M,MOLLER K.Service packaging:key to successful provisioning of ICT business solutions[J].Journal of services marketing,2007,21(5):304-12.
[18]GRANDORI A.Neither hierarchy nor identity:knowledge governance mechanisms and the theory of the firm[J].Journal of management and governance,2001(5):381-399.
[19]TUSHMAN M L,O'REILLY C A.The ambidextrous organization[J].Harvard business review,2009,82(4):74-81.
[20]杨丰强,芮明杰.知识创新服务的模块化分工研究[J].科技进步与对策,2014,31(10):137-141.
[21]余长春,罗斌.服务模块化价值网络治理对价值创造的影响:基于江西农产品加工业的实证研究[J].江西社会科学,2014(7):225-228.
[22]周翔,吴能全,苏郁锋.基于模块化演进的产权理论[J].中国工业经济,2014(10):110-121.
[23]王雎.开放式创新下的知识治理:基于认知视角的跨案例研究[J].南开管理评论,2009,12(3):45-53.
[24]曹宁,仁浩,喻细花.模块化组织中核心企业治理能力的内涵与结构[J].科技进步与对策,2015,32(12):65-70.