他人评论对大学生网络新闻评论信息化从众的影响
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摘要
采用JAS范式研究网络新闻评论中是否存在信息化从众的现象,探索他人评论正负性占比、他人评论者的权威性、他人评论与新闻材料性质的一致性程度等3个因素对从众行为的影响。结果表明:(1)在正性他人评论条件下,大学生对网络新闻的评论存在从众行为;(2)当正性评论占比达50%及以上时,大学生更容易产生从众行为;(3)在网络新闻评论中,他人评论者的权威性对被试的从众行为没有显著影响;(4)当阅读的新闻材料性质为正性,同时他人评论为负性时,大学生更容易产生从众行为。
Using the JAS paradigm to study the existence of Informational Conformity in the online news comments,this paper explores the three factors that influence the conformity behavior:the positive and negative proportion of others' comments,the authority of other commentators,and the consistency of the nature of other commentaries and news materials.The results show that:(1)there is a conformity behavior of comments on online news,especially when you see others' positive comments;(2)when positive comments accounted for more than 50%,it is more likely to have a conformity behavior;(3)the authority of other commentators has no effect on the conformity behavior of the subjects;(4)when the material is positive and others' comments are negative,the subjects are more likely to have conformity behavior.
Using the JAS paradigm to study the existence of Informational Conformity in the online news comments,this paper explores the three factors that influence the conformity behavior:the positive and negative proportion of others' comments,the authority of other commentators,and the consistency of the nature of other commentaries and news materials.The results show that:(1)there is a conformity behavior of comments on online news,especially when you see others' positive comments;(2)when positive comments accounted for more than 50%,it is more likely to have a conformity behavior;(3)the authority of other commentators has no effect on the conformity behavior of the subjects;(4)when the material is positive and others' comments are negative,the subjects are more likely to have conformity behavior.
引文
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[17]赵扬.高校网络舆情引导研究[D].长春:东北师范大学,2016.
[18]MCKENNA K,GREEN A S.Virtual group dynamics[J].Group Dynamics Theory Research&Practice,2002,6(6):116-127.
[19]POSTMES T,SPEARS R.Behavior online:does anonymous computer communication reduce gender inequality?[J].Personality&Social Psychology Bulletin,2002,28(8):1073-1083.
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[21]BERNS G S,CHAPPELOW J,ZINK C F,et al.Neurobiological correlates of social conformity and independence during mental rotation.[J].Biological Psychiatry,2005,58(3):245.
[22]RASANDER M,ERIKSSON O.Conformity on the Internet-The role of task difficulty and gender differences[M].Elsevier Science Publishers B.V.2012.
[23]袁婧,黄德林.论网络新闻评论中受众的非理性表达与引导[J].新闻战线,2017(8):53-54.
[2]宋官东.从众新论[J].心理科学,2005,28(5):1174-1178.
[3]HORNSEY M J,MAIKUT L,TERRY D J,et al.On being loud and proud:non-conformity and counterconformity to group norms[J].British Journal of Social Psychology,2011,42(3):319-335.
[4]张笑,冯廷勇.决策信心在信息化从众中的作用[J].心理科学,2014(3):689-693.
[5]DEUTSCH M,GERARD H B.A study of normative and informational social influences upon individual judgement[J].Journal of Abnormal Psychology,1955,51(3):629-636.
[6]张云泓.网络新闻评论“融媒体”传播的创新思考[J].贵州社会科学,2017(9):164-168.
[7]杨斯琼.网络新闻评论的创新与规范研究[D].长春:东北师范大学,2013.
[8]傅海,张永峰.网络新闻评论的特性与原则[J].新闻界,2014(17):64-69.
[9]钱轶群.网络评论语言的特点、功能及问题[J].新闻战线,2015(5):131-132.
[10]SMILOWITZ M,COMPTON D C,FLINT L.The effects of computer mediated communication on an individual's judgment:A study based on the methods of Asch's social influence experiment[J].Computers in Human Behavior,1988,4(4):311-321.
[11]CINNIRELLA M,GREEN B.Does"cyber-conformity"vary cross-culturally?Exploring the effect of culture and communication medium on social conformity[J].Computers in Human Behavior,2007,23(4):2011-2025.
[12]LAPORTE L,NIMWEGEN C V,UYTTENDAELE A J.Do people say what they think:social conformity behavior in varying degrees of online social presence[C]//Nordic Conference on Human-Computer Interaction:Extending Boundaries.ACM,2010:305-314.
[13]LEE E J,NASS C.Experimental tests of normative group influence and representation effects in computer-mediated communication:when interacting via computers differs from interacting with computers.[J].Human Communication Research,2010,28(3):349-381.
[14]HORRY R,PALMER M A,SEXTON M L,et al.Memory conformity for confidently recognized items:The power of social influence on memory reports[J].Journal of Experimental Social Psychology,2012,48(3):783-786.
[15]CORAZZINI L,GREINER B.Herding,social preferences and(non-)conformity[J].Economics Letters,2007,97(1):74-80.
[16]何安明,惠秋平.大学生手机使用状况及对其孤独影响的实证研究[J].信阳师范学院学报(哲学社会科学版),2016,36(3):26-30.
[17]赵扬.高校网络舆情引导研究[D].长春:东北师范大学,2016.
[18]MCKENNA K,GREEN A S.Virtual group dynamics[J].Group Dynamics Theory Research&Practice,2002,6(6):116-127.
[19]POSTMES T,SPEARS R.Behavior online:does anonymous computer communication reduce gender inequality?[J].Personality&Social Psychology Bulletin,2002,28(8):1073-1083.
[20]WILLIAMS K D,CHEUNG C K,CHOI W.Cyberostracism:effects of being ignored over the Internet.[J].Journal of Personality&Social Psychology,2000,79(5):748.
[21]BERNS G S,CHAPPELOW J,ZINK C F,et al.Neurobiological correlates of social conformity and independence during mental rotation.[J].Biological Psychiatry,2005,58(3):245.
[22]RASANDER M,ERIKSSON O.Conformity on the Internet-The role of task difficulty and gender differences[M].Elsevier Science Publishers B.V.2012.
[23]袁婧,黄德林.论网络新闻评论中受众的非理性表达与引导[J].新闻战线,2017(8):53-54.