产品质量信息披露对消费者感知的影响研究——基于企业生产技术选择的视角
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摘要
本文构建了在不同的披露策略和不同的信息披露量的情况下,企业如何选择最优的产品生产技术水平的两方博弈模型,并研究了产品质量信息披露对消费者感知的影响。研究发现:当企业愿意投入高水平技术生产时,生产出的产品品质就会更好(产品质量高,产品安全性高),定价会越高,消费者购买意愿更强,企业的市场需求和利润会有显著改善。当信息披露效力和信息量增加时,企业会生产更优质的产品。强制性披露、自愿性披露,以及披露的信息量的不同会对企业制定最优生产决策产生重要影响,同时也会影响消费者的产品质量感知和安全感知。强制性披露的结果并不能有效地改善企业的生产技术和消费者对产品质量和安全性的感知。
This paper constructs a two-party game model of how to select the optimal product production technology level under different disclosure strategies and different information disclosure. The study found that when companies are willing to invest in high-level technical production, the quality of the products produced will be better(high product quality, low product harm), the higher the pricing, the greater willingness of consumers to purchase, the market demand and profit of the enterprise. There will be significant improvements. When the effectiveness of information disclosure and the amount of information increase, companies will produce higher quality(high quality, less costly) products. Mandatory disclosure, voluntary disclosure, and the amount of information disclosed will have a significant impact on the company's optimal production decisions, as well as consumer perceptions of product quality and perceived damage.The results of mandatory disclosure do not effectively improve the company's production technology and consumer perception of product quality and harm.
This paper constructs a two-party game model of how to select the optimal product production technology level under different disclosure strategies and different information disclosure. The study found that when companies are willing to invest in high-level technical production, the quality of the products produced will be better(high product quality, low product harm), the higher the pricing, the greater willingness of consumers to purchase, the market demand and profit of the enterprise. There will be significant improvements. When the effectiveness of information disclosure and the amount of information increase, companies will produce higher quality(high quality, less costly) products. Mandatory disclosure, voluntary disclosure, and the amount of information disclosed will have a significant impact on the company's optimal production decisions, as well as consumer perceptions of product quality and perceived damage.The results of mandatory disclosure do not effectively improve the company's production technology and consumer perception of product quality and harm.
引文
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[3]刘佳刚.企业信息披露对消费者消费行为的影响研究[J].科研管理,2012(3).
[4]杨佳利.产业集群品牌对消费者产品感知质量影响的实证分析[J].统计与决策,2015(23).
[5]田敏、萧庆龙.基于CSR的消费者质量感知及信任对消费者支持的影响[J].中国流通经济,2016(1).
[6]陈素云.行业环境、食品质量安全信息披露与权益资本成本[J].广东财经大学学报,2016(6).
[7]戴潇、张晓慧、韩樱.外部线索、产品知识对消费者牛奶感知质量的影响研究[J].中国畜牧杂志,2017(6).
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[12]郑毅、徐佳.融资约束、信息披露与R&D投资[J].经济与管理,2018(1).
[13]赵鑫.浅析企业社会责任信息披露对债务融资的影响[J].山西农经,2018(24).
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