“老婆大人”量贩零食体验营销
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摘要
作为在零食店加盟排行中稳居第一的"老婆大人"量贩零食店,"老婆大人"首创量贩零食模式,以全新的理念和模式运营,包含全球近三千种不同风味的休闲零食。近几年,我国休闲食品市场每年需求额超过千亿元,市场规模正在以几何级的速度增长,消费市场也在快速增长,年增幅在25%左右。仅仅休闲食品企业注册一项就已高达10多万家,这些数据说明我国休闲食品企业在未来具有巨大的发展潜力和生存空间,也说明了竞争压力的巨大。
As number in snack shop to join ranks the first in the"wife"volume snack shop,"Wife's adult"the first volume of snacks model,in a whole new concept and mode of operation, including nearly three thousand different flavors of leisure snacks around the world. In recent years, our country's leisure food market demand amount more than $one hundred billion a year, the size of the market is growing at the rate of geometry level, consumer market also is in rapid growth, growth of around 25%.Leisure food company only registered surpass hundred thousand, the data shows that our country leisure food company has huge development potential in the future and living space, also explains the enormous pressure of competition.
As number in snack shop to join ranks the first in the"wife"volume snack shop,"Wife's adult"the first volume of snacks model,in a whole new concept and mode of operation, including nearly three thousand different flavors of leisure snacks around the world. In recent years, our country's leisure food market demand amount more than $one hundred billion a year, the size of the market is growing at the rate of geometry level, consumer market also is in rapid growth, growth of around 25%.Leisure food company only registered surpass hundred thousand, the data shows that our country leisure food company has huge development potential in the future and living space, also explains the enormous pressure of competition.
引文
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[4]张程薇.农家乐体验营销研究[D].华中农业大学,2008.
[2]王苏玮.浅议我国大型超市的体验营销策略.商业现代化[J],2011.
[3]王蒙.房地产体验营销及策略研究[M].华中农业大学,2008.
[4]张程薇.农家乐体验营销研究[D].华中农业大学,2008.