共生理论视域下移动社交网络舆情导控机理研究
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摘要
移动互联网技术的发展促进了移动社交网络平台的不断涌现与发展,这在方便人们沟通与交流的同时也导致负面言论与网络谣言的肆意传播,进而生成移动社交网络舆情。移动社交网络舆情的有效控制与引导对于政府的公信力与社会的和谐稳定意义重大。在分析移动社交网络舆情导控相关主体的基础上引入生态学的共生理论,运用Logistic方程构建政府、媒体等主体协同合作的移动社交网络舆情导控模型,揭示移动社交网络舆情的导控机理。基于此,通过对"东方之星"沉船事件及"天津港"爆炸事件的实证分析,提出移动社交网络舆情导控的对策建议,以为政府提升移动社交网络舆情导控能力提供决策支持。
The development of mobile internet technology has promoted the continuous emergence and development of mobile social network platforms. This facilitates people's communication, but also leads to the unremitting spread of negative speech and online rumors. The effective control and guidance of mobile social network public opinion is of great significance to the government's credibility and social harmony and stability. Based on the analysis of the relevant subjects of mobile social network public opinion control, the ecological symbiosis theory is introduced, the logistic equation is used to construct the mobile social network public opinion guidance model coordinated by the government and the media, and the guidance mechanism of mobile social network public opinion is revealed. Based on this, through the empirical analysis of the "Eastern Star" shipwreck accident and the "Tianjin Port" explosion accident, the countermeasures and suggestions for the mobile social network public opinion guidance are given, in order to provide decision support for the government to improve the public opinion control ability of the mobile social network.
The development of mobile internet technology has promoted the continuous emergence and development of mobile social network platforms. This facilitates people's communication, but also leads to the unremitting spread of negative speech and online rumors. The effective control and guidance of mobile social network public opinion is of great significance to the government's credibility and social harmony and stability. Based on the analysis of the relevant subjects of mobile social network public opinion control, the ecological symbiosis theory is introduced, the logistic equation is used to construct the mobile social network public opinion guidance model coordinated by the government and the media, and the guidance mechanism of mobile social network public opinion is revealed. Based on this, through the empirical analysis of the "Eastern Star" shipwreck accident and the "Tianjin Port" explosion accident, the countermeasures and suggestions for the mobile social network public opinion guidance are given, in order to provide decision support for the government to improve the public opinion control ability of the mobile social network.
引文
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[3]熊光清.网络突发事件应对中存在的问题及解决方略[J].哈尔滨工业大学学报:社会科学版,2014,(4):37-41.
[4]王晰巍,文晴,赵丹,王楠阿雪.新媒体环境下自然灾害舆情传播路径及网络结构研究——以新浪微博“雅安地震”话题为例[J].情报杂志,2018,(2):110-116.
[5]杜洪涛,王君泽,李婕.基于多案例的突发事件网络舆情演化模式研究[J].情报学报,2017,(10):1038-1049.
[6]吴鹏,刘恒旺,沈思.基于深度学习和OCC情感规则的网络舆情情感识别研究[J].情报学报,2017,(9):972-980.
[7]舒予,张黎俐.基于小波分析与人工神经网络的网络舆情预测[J].情报科学,2016,(4):40-42.
[8]周东浩,韩文报.DiffRank:一种新型社会网络信息传播检测算法[J].计算机学报,2014,(4):884-893.
[9]兰月新,邓新元.突发事件网络舆情演进规律模型研究[J].情报杂志,2011,(8):48.
[10]李海斌.公安机关突发事件舆情管理研究[D].西安:长安大学公共管理与法学院,2015:2.
[11]凌小萍,邓伯军.新媒体与传统媒介的比较与融合[J].理论月刊,2015,(4):73.
[12]袁纯清.共生理论——兼论小型经济[M].北京:经济科学出版社,1998:27.
[13]戚湧,张明,丁刚.基于博弈理论的协同创新主体资源共享策略研究[J].中国软科学,2013,(1):150.
[14]国务院调查组调查报告.“东方之星”号客轮翻沉事件调查报告公布[N].光明日报,2015-12-31.
[15]张蓓,夏琼.突发事件中的政府危机公关策略研究——基于天津港爆炸事件和监利沉船事件的舆情分析[J].社会科学论坛,2016,(7):188.
[16]人民网舆情监测室.2015年互联网舆情分析报告[N/OL].人民网, 2015-12-26.(2015-12-26)[2016-05-12].http://www.360doc.com/content/15/1226/22/11269421_523330327.shtml.