学术期刊共媒体云与自媒体库互动融合的构想
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摘要
【目的】结合新时代对学术期刊发展提出的新要求,探讨学术期刊媒体融合的宏观架构设计和有效路径。【方法】采用文献法明确当前研究的趋势和不足;采用访谈法了解学术期刊四大利益主体的特征、需求及学术期刊媒体融合面临的问题;采用实地调查法明确学术期刊媒体融合的现状与需求,并提出新的媒体融合模式。【结果】创造性地提出"共媒体云+自媒体库"的互动融合模式,根据学术期刊准产业化运营的整体构想,着眼于学术期刊核心竞争力整合学术内容生产的核心环节,联结四大利益主体,通过相辅相成、互动提高的运行机制促进学术期刊的共生发展。【结论】"共媒体云+自媒体库"互动融合打破期刊层面和个体层面的传统壁垒,加强两者间的知识共享与互动反馈,突显并强化各自的优势:共媒体云能突显学术期刊的核心业务,兼容多种媒体形态,有利于学术期刊核心竞争力的提升,实现可持续发展;自媒体库有利于促进学术期刊及相关利益主体的有效互动,拓展稿件来源和传播渠道,从源头上提升学术内容生产水平,实现学术利益共同体的互促共赢。
[Purposes] This study aims to discuss the macro structure design and effective path of media convergence of academic journals combined with the newdemands proposed to academic journals in the newera. [Methods] We applied literature reviewmethod to clarify the trends and deficiencies of current research,used interviewmethod to understand the characteristics and demands of four interest subjects of academic journals and problems during the media convergence of academic journals,and utilized field survey method to clarify the status quo and demands of the media convergence of academic journals,so as to propose newmode of media convergence. [Findings] The interactive convergence mode of "joint media cloud + we-media library " is proposed creatively. According to the overall conception of quasi-industrial operation of academic journals,the core links of academic content production are tried to integrate with focusing on the core competitiveness of academic journals. Four interest subjects are linked,and the symbiotic development of academic journals is promoted through the operating mechanism of complementarity. [Conclusions]The interactive convergence of "joint media cloud + we-media library"breaks traditional barriers between the dimensions of journal and individual,enhances the knowledge sharing and interactive feedback of them,and highlights and then strengthens their respective advantages. The joint media cloud can highlight the core business of academic journals and make various media forms compatible,which will benefit the promotion of core competitiveness of academic journals and realize sustainable development. And the we-media library can promote the effective interaction between academic journals and their stakeholders,which will expand the sources of manuscripts and the channels of communication,promote the production level of academic contents from the origin,and realize the interactive promotion and mutual benefit of academic interest community.
[Purposes] This study aims to discuss the macro structure design and effective path of media convergence of academic journals combined with the newdemands proposed to academic journals in the newera. [Methods] We applied literature reviewmethod to clarify the trends and deficiencies of current research,used interviewmethod to understand the characteristics and demands of four interest subjects of academic journals and problems during the media convergence of academic journals,and utilized field survey method to clarify the status quo and demands of the media convergence of academic journals,so as to propose newmode of media convergence. [Findings] The interactive convergence mode of "joint media cloud + we-media library " is proposed creatively. According to the overall conception of quasi-industrial operation of academic journals,the core links of academic content production are tried to integrate with focusing on the core competitiveness of academic journals. Four interest subjects are linked,and the symbiotic development of academic journals is promoted through the operating mechanism of complementarity. [Conclusions]The interactive convergence of "joint media cloud + we-media library"breaks traditional barriers between the dimensions of journal and individual,enhances the knowledge sharing and interactive feedback of them,and highlights and then strengthens their respective advantages. The joint media cloud can highlight the core business of academic journals and make various media forms compatible,which will benefit the promotion of core competitiveness of academic journals and realize sustainable development. And the we-media library can promote the effective interaction between academic journals and their stakeholders,which will expand the sources of manuscripts and the channels of communication,promote the production level of academic contents from the origin,and realize the interactive promotion and mutual benefit of academic interest community.
引文
[1]郭莹,顾梦琳.习近平:推动传统媒体新兴媒体融合强化互联网思维[EB/OL].[2014-08-19].http:∥it.people.com.cn/n/2014/0819/c1009-25492365.html.
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[3]吉海涛,郭雨梅,郭晓亮.学术期刊与新媒体的融合:机遇·挑战·对策[J].编辑学报,2015,27(5):412-415.
[4]吉海涛,郭雨梅,郭晓亮,等.媒体融合背景下学术期刊发展新模式[J].中国科技期刊研究,2015,26(1):60-64.
[5]吉海涛,郭雨梅,郭晓亮.分学科高校哲学社会科学学术期刊数字化平台构建[J].出版科学,2016,24(6):94-97.
[6]郭雨梅,郭晓亮,景勇.媒体融合时代学术期刊的内生发展策略[J].出版科学,2015,23(5):53-57.
[7]景勇,郭雨梅,丁岚.科技期刊微信公众平台功能拓展[J].编辑学报,2016,28(4):384-387.
[8]郭晓亮,吉海涛,郭雨梅,等.学术期刊共媒体云发展模式初探[J].中国科技期刊研究,2018,29(5):478-484.
[9]郭红庆.自媒体化网络广播电台“云传播”机制研究[D].重庆:西南大学,2014.
[10]罗斌.网络自媒体研究[D].兰州:兰州大学,2009.
[11]周图伽.互联网发展中的自媒体研究[D].成都:成都理工大学,2011.
[12]代玉梅.自媒体的传播学解读[J].新闻与传播研究,2011,18(5):4-11,109.
[12]沈渭霞.自媒体对传统媒体新闻传播的影响分析[J].科技传播,2017,9(22):9-10.
[13]魏梦琪.浅谈自媒体时代新闻出版业如何改进编辑加工工作[J].新闻研究导刊,2017,8(18):254,256.
[14]范钦儒.自媒体盈利模式的可持续发展研究[D].北京:北京印刷学院,2015.
[15]邓畅.移动互联网背景下自媒体的运营策略研究[D].南昌:江西师范大学,2016.
[16]时文静,李亘.自媒体平台的盈利模式研究[J].新媒体研究,2017,3(21):46-47.
[17]蔡新秀.自媒体微信公众平台发展现状及运营策略[J].今传媒,2017,25(2):16-17.
[18]吴梦帆,倪寅初.以“全媒体”管理模式应对“自媒体”冲击[J].视听纵横,2015,29(1):34-37.
[19]张晗.自媒体类微信公众平台内容传播策略研究[D].苏州:苏州大学,2016.
[20]杨玲.自媒体运营价值分析及未来发展策略研究[J].新闻爱好者,2017,32(11):92-93.
[21]刘慧.自媒体和主流媒体互动研究[D].沈阳:辽宁大学,2012.
[22]吴亚楠.传统媒体与自媒体的博弈研究[D].哈尔滨:黑龙江大学,2012.
[23]李雅楠.自媒体时代传统媒体发展研究[D].北京:北京邮电大学,2013.
[24]刘义昆,赵振宇.新媒体时代的新闻生产:理念变革、产品创新与流程再造[J].南京社会科学,2015,26(2):103-110.
[25]齐二娜,舒咏平.自媒体视域下的传播进步浅析[J].新媒体研究,2017,3(20):106-107.
[26]杨珏.自媒体时代编辑角色之适应[J].晋中学院学报,2014,31(6):114-117.
[27]冯会平,王雅菲.媒体融合时代的学术出版自信---以英国大学出版社为例[J].现代出版,2015,22(1):75-77.
[28]谢文亮.自媒体环境下期刊读者圈的建立和运营[J].岭南师范学院学报,2015,36(5):173-176.
[29]唐冰寒,朱会敏.自媒体时代科技期刊发展困境及对策[J].编辑学刊,2016,33(5):102-106.
[30]李明.科技期刊的自媒体建设初探[J].新闻研究导刊,2016,7(23):256.
[31]朱春花.自媒体视阈下高校社科学术期刊出版转型探索[J].出版广角,2016,22(21):45-47.
(1)PDCA循环由美国质量管理专家休哈特首先提出,戴明宣传普及,又称戴明环。它是质量管理的基本方法,揭示了管理工作的一般规律并得到广泛应用。PDCA循环分计划(plan)、执行(do)、检查(check)、行动(action)4个阶段,完成一个循环后将达到既定目标的做法纳入管理常态,未达到的则纳入下一循环解决,以此不断提高。
[2]景勇,郭雨梅.数字出版环境中学术期刊的机遇与挑战[J].编辑学报,2015,26(2):125-127.
[3]吉海涛,郭雨梅,郭晓亮.学术期刊与新媒体的融合:机遇·挑战·对策[J].编辑学报,2015,27(5):412-415.
[4]吉海涛,郭雨梅,郭晓亮,等.媒体融合背景下学术期刊发展新模式[J].中国科技期刊研究,2015,26(1):60-64.
[5]吉海涛,郭雨梅,郭晓亮.分学科高校哲学社会科学学术期刊数字化平台构建[J].出版科学,2016,24(6):94-97.
[6]郭雨梅,郭晓亮,景勇.媒体融合时代学术期刊的内生发展策略[J].出版科学,2015,23(5):53-57.
[7]景勇,郭雨梅,丁岚.科技期刊微信公众平台功能拓展[J].编辑学报,2016,28(4):384-387.
[8]郭晓亮,吉海涛,郭雨梅,等.学术期刊共媒体云发展模式初探[J].中国科技期刊研究,2018,29(5):478-484.
[9]郭红庆.自媒体化网络广播电台“云传播”机制研究[D].重庆:西南大学,2014.
[10]罗斌.网络自媒体研究[D].兰州:兰州大学,2009.
[11]周图伽.互联网发展中的自媒体研究[D].成都:成都理工大学,2011.
[12]代玉梅.自媒体的传播学解读[J].新闻与传播研究,2011,18(5):4-11,109.
[12]沈渭霞.自媒体对传统媒体新闻传播的影响分析[J].科技传播,2017,9(22):9-10.
[13]魏梦琪.浅谈自媒体时代新闻出版业如何改进编辑加工工作[J].新闻研究导刊,2017,8(18):254,256.
[14]范钦儒.自媒体盈利模式的可持续发展研究[D].北京:北京印刷学院,2015.
[15]邓畅.移动互联网背景下自媒体的运营策略研究[D].南昌:江西师范大学,2016.
[16]时文静,李亘.自媒体平台的盈利模式研究[J].新媒体研究,2017,3(21):46-47.
[17]蔡新秀.自媒体微信公众平台发展现状及运营策略[J].今传媒,2017,25(2):16-17.
[18]吴梦帆,倪寅初.以“全媒体”管理模式应对“自媒体”冲击[J].视听纵横,2015,29(1):34-37.
[19]张晗.自媒体类微信公众平台内容传播策略研究[D].苏州:苏州大学,2016.
[20]杨玲.自媒体运营价值分析及未来发展策略研究[J].新闻爱好者,2017,32(11):92-93.
[21]刘慧.自媒体和主流媒体互动研究[D].沈阳:辽宁大学,2012.
[22]吴亚楠.传统媒体与自媒体的博弈研究[D].哈尔滨:黑龙江大学,2012.
[23]李雅楠.自媒体时代传统媒体发展研究[D].北京:北京邮电大学,2013.
[24]刘义昆,赵振宇.新媒体时代的新闻生产:理念变革、产品创新与流程再造[J].南京社会科学,2015,26(2):103-110.
[25]齐二娜,舒咏平.自媒体视域下的传播进步浅析[J].新媒体研究,2017,3(20):106-107.
[26]杨珏.自媒体时代编辑角色之适应[J].晋中学院学报,2014,31(6):114-117.
[27]冯会平,王雅菲.媒体融合时代的学术出版自信---以英国大学出版社为例[J].现代出版,2015,22(1):75-77.
[28]谢文亮.自媒体环境下期刊读者圈的建立和运营[J].岭南师范学院学报,2015,36(5):173-176.
[29]唐冰寒,朱会敏.自媒体时代科技期刊发展困境及对策[J].编辑学刊,2016,33(5):102-106.
[30]李明.科技期刊的自媒体建设初探[J].新闻研究导刊,2016,7(23):256.
[31]朱春花.自媒体视阈下高校社科学术期刊出版转型探索[J].出版广角,2016,22(21):45-47.
(1)PDCA循环由美国质量管理专家休哈特首先提出,戴明宣传普及,又称戴明环。它是质量管理的基本方法,揭示了管理工作的一般规律并得到广泛应用。PDCA循环分计划(plan)、执行(do)、检查(check)、行动(action)4个阶段,完成一个循环后将达到既定目标的做法纳入管理常态,未达到的则纳入下一循环解决,以此不断提高。