基于文化体验功能下葡萄酒酒窖空间设计研究
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摘要
为了进一步推广葡萄酒文化,通过基于文化体验功能下葡萄酒酒窖空间设计的研究分析,对葡萄酒的文化营销提供一定启示。通过对基于文化体验功能的葡萄酒酒窖的相关因素进行整理分析,明确了研究对象、市场定位、消费群体和地理因素;通过对位置、温度、湿度、光线、通风、震动、摆放方式及酒窖的空间、酒架和基础建设等酒窖基本功能设计因素的分析,使酒窖的贮藏和味感体验功能更加清晰;在对酒窖的功能条件进行系统整理的同时,也将文化和体验活动对于空间设计的影响做出了全面的讨论,从空间形态、色彩搭配、材质运用、文化符号、灯光设计五个元素对酒窖空间的风格营造和文化体验功能提出了一般性设计思路,为文化体验功能下葡萄酒酒窖空间设计研究提供了参考。
In order to promote the further promotion of wine culture, and some inspirations for the cultural marketing of wine through the research and analysis on the space design of wine cellar under the function of cultural experience. Through analyzing relevant factors of the wine cellar based on the cultural experience function, the research object, market positioning, consumer groups and geographical factors were clari?ed; the function of wine cellar on storage and taste experience would be more clearly through the analysis of basic functional design factors,such as the location, temperature, humidity, lighting, ventilation, vibration, pose as well as space, wine rack and infrastructure of wine cellar; while the function conditions of wine cellar were systematically sorted, The impact of culture and experience activities on space design was also fully discussed. Finally, a general design idea for the style of wine cellar space was presented based on the design impact of ?ve elements, such as the spatial form, color matching, material use, cultural symbols and lighting design, which provided a reference for the research of wine cellar space design under the function of cultural experience.
In order to promote the further promotion of wine culture, and some inspirations for the cultural marketing of wine through the research and analysis on the space design of wine cellar under the function of cultural experience. Through analyzing relevant factors of the wine cellar based on the cultural experience function, the research object, market positioning, consumer groups and geographical factors were clari?ed; the function of wine cellar on storage and taste experience would be more clearly through the analysis of basic functional design factors,such as the location, temperature, humidity, lighting, ventilation, vibration, pose as well as space, wine rack and infrastructure of wine cellar; while the function conditions of wine cellar were systematically sorted, The impact of culture and experience activities on space design was also fully discussed. Finally, a general design idea for the style of wine cellar space was presented based on the design impact of ?ve elements, such as the spatial form, color matching, material use, cultural symbols and lighting design, which provided a reference for the research of wine cellar space design under the function of cultural experience.
引文
[1]邓玉杰,马雪蕾,古丽娜孜,等.外部因素对葡萄酒酿造过程中颜色稳定性的影响[J].食品研究与开发,2017,38(5):30-33.
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[6]BOUDREAUX C A,PALMER S E.A charming little Cabernet:effects of wine label design on purchase intent and brand personality[J].International Journal of Wine Business Research,2007,19(3):170-186.
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[11]张萍,王爱红.体验式葡萄酒旅游产品开发研究[J].酿酒科技,2009(9):131-132.
[12]BRUWER J,ALANT K.The hedonic nature of wine tourism consumption:an experiential view[J].International Journal of Wine Business Research,2009,21(3):235-257.
[13]张春芝,江志国.贺兰山东麓产区酒窖建设和管理问题研究[J].安徽农业科学,2013,41(27):11110-11112.
[14]FUENTES J M,GALLEGO E,GARCíA A I,et al.New uses for old traditional farm buildings:The case of the underground wine cellars in Spain[J].Land Use Policy,2010,27(3):738-748.
[15]李娜.情景体验式餐饮空间设计手法研究——以杭州外婆家为例[D].浙江工业大学,2015.
[16]任向金.体验经济下餐饮品牌的空间设计研究[D].湖南师范大学,2016.
[17]戴丽玉.消费市场细分下的餐饮空间设计研究——都市中产阶层休闲餐饮空间设计[D].苏州大学,2009.
[18]KHOO-LATTIMORE C,PRAYAG G.The girlfriend getaway market:Segmenting accommodation and service preferences[J].International Journal of Hospitality Management,2015,45:99-108
[19]王玮璜.消费转型下的餐饮空间室内设计研究[D].湖南师范大学,2016.
[20]张祺.基于体验的餐饮空间情景化设计研究[D].西南交通大学,2016.
[21]孔祥骏.从营销角度探析主题性餐饮文化空间室内设计[D].山东工艺美术学院,2012.
[22]严建中.醇香空间——酒窖、酒会所[M].江苏凤凰科学技术出版社,2014.
[23]中商产业研究院,2017-2022年中国葡萄酒行业分析及市场前景预测报告[R].中商情报网,2017.
[24]张炎,材料应用对设计表达的影响[J].山东工业技术,2014,(12):242.
[25]桑卫安.浅析建筑设计和文化的关系[J].教育教学论坛,2010(33):140.
[26]孙轶.浅谈灯光对于室内设计的作用及影响[J].黑龙江科技信息,2009(11):247.
[27]王均光,杨立英,王照科,等.葡萄酒休闲酒窖的规划与设计[J].中外葡萄与葡萄酒,2008(4):54-56.
[28]罗梅.酒窖设计之必备手册——为葡萄酒打造最舒适的家:酒窖文化,葡萄酒推广之摇篮[J].中国葡萄酒,2011(9):20-23.
[2]FUENTES J M,GALLEGO E,GARCíA A I,et al.New uses for old traditional farm buildings:The case of the underground wine cellars in Spain[J].Land Use Policy,2010,27(3):738-748.
[3]王雪,朱文佳,刘静静,等.基于交叉分析研究游客对葡萄酒休闲旅游的认知及对烟台酒庄的认可[J].酿酒科技,2018(4):134-139.
[4]QUADRI-FELITTI D,FIORE A M.Experience economy constructs as a framework for understanding wine tourism[J]Journal of Vacation Marketing,2012,18(1):3-15.
[5]MATWICK K,MATWICK K.Culinary tourism in central America:a cross-analysis of government tourism Websites[J].Journal of Culinary Science&Technology,2018:16(3):286-309.
[6]BOUDREAUX C A,PALMER S E.A charming little Cabernet:effects of wine label design on purchase intent and brand personality[J].International Journal of Wine Business Research,2007,19(3):170-186.
[7]THOMPSON G M,MUTKOSKI S A.Reconsidering the 1855Bordeaux classification of the Medoc and Graves using wine ratings from 1970-2005[J].Journal of Wine Economics,2011,6(1):15-36.
[8]CLINTBERG M.The Artist's Restaurant:Taste and the performative still life(Doctoral dissertation,Concordia University).2013.
[9]GIL A J,CARRILLO F J.Knowledge transfer and the learning process in Spanish wineries[J].Knowledge Management Research&Practice,2016,14(1):60-68.
[10]崔颖.葡萄酒酒庄建筑的发展趋势及其设计研究[D].大连理工大学,2014.
[11]张萍,王爱红.体验式葡萄酒旅游产品开发研究[J].酿酒科技,2009(9):131-132.
[12]BRUWER J,ALANT K.The hedonic nature of wine tourism consumption:an experiential view[J].International Journal of Wine Business Research,2009,21(3):235-257.
[13]张春芝,江志国.贺兰山东麓产区酒窖建设和管理问题研究[J].安徽农业科学,2013,41(27):11110-11112.
[14]FUENTES J M,GALLEGO E,GARCíA A I,et al.New uses for old traditional farm buildings:The case of the underground wine cellars in Spain[J].Land Use Policy,2010,27(3):738-748.
[15]李娜.情景体验式餐饮空间设计手法研究——以杭州外婆家为例[D].浙江工业大学,2015.
[16]任向金.体验经济下餐饮品牌的空间设计研究[D].湖南师范大学,2016.
[17]戴丽玉.消费市场细分下的餐饮空间设计研究——都市中产阶层休闲餐饮空间设计[D].苏州大学,2009.
[18]KHOO-LATTIMORE C,PRAYAG G.The girlfriend getaway market:Segmenting accommodation and service preferences[J].International Journal of Hospitality Management,2015,45:99-108
[19]王玮璜.消费转型下的餐饮空间室内设计研究[D].湖南师范大学,2016.
[20]张祺.基于体验的餐饮空间情景化设计研究[D].西南交通大学,2016.
[21]孔祥骏.从营销角度探析主题性餐饮文化空间室内设计[D].山东工艺美术学院,2012.
[22]严建中.醇香空间——酒窖、酒会所[M].江苏凤凰科学技术出版社,2014.
[23]中商产业研究院,2017-2022年中国葡萄酒行业分析及市场前景预测报告[R].中商情报网,2017.
[24]张炎,材料应用对设计表达的影响[J].山东工业技术,2014,(12):242.
[25]桑卫安.浅析建筑设计和文化的关系[J].教育教学论坛,2010(33):140.
[26]孙轶.浅谈灯光对于室内设计的作用及影响[J].黑龙江科技信息,2009(11):247.
[27]王均光,杨立英,王照科,等.葡萄酒休闲酒窖的规划与设计[J].中外葡萄与葡萄酒,2008(4):54-56.
[28]罗梅.酒窖设计之必备手册——为葡萄酒打造最舒适的家:酒窖文化,葡萄酒推广之摇篮[J].中国葡萄酒,2011(9):20-23.
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