互联网背景下市场营销专业课程思政教育的探索与实践——以“消费者心理与行为”课程为例

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英文篇名：Exploration and Practice of Ideological and Political Education in Marketing Major Courses under the Background of Internet——Take the Course of Consumer Psychology and Behavior as an Example 作者：邱红 ; 殷智红 ; 彭爱美 ; 李胜 英文作者：QIU Hong;YIN Zhi-hong;PENG Ai-mei;LI Sheng; 关键词：市场营销专业 ; 专业课程 ; 课程思政 ; 实践 英文关键词：Marketing major;;Major course;;Ideological and political education of courses;;Practice 中文刊名：SDCM 英文刊名：Journal of Beijing College of Finance and Commerce 机构：北京联合大学; 出版日期：2019-04-20 出版单位：北京财贸职业学院学报 年：2019 期：v.35;No.136 基金：“北京联合大学2018年度教育教学研究与改革项目:《高校专业课的课程思政教学改革研究——以《消费者心理与行为》课程为例》”阶段性研究成果(项目编号:JJ2018Y034) 语种：中文; 页：SDCM201902009 页数：5 CN：02 ISSN：11-5679/F 分类号：44-47+61

摘要

"课程思政"建设已纳入高校思想政治教育体系,借助专业课教学开展思政教育已成为高校思政教育研究热点,市场营销专业课程思政建设也在全面推进。为探索互联网背景下市场营销专业课的课程思政建设,以"消费者心理与行为"课程为例进行教学实践,提出课程分析、课程思政融入主题的选择、教学方法设计等课程思政建设的关键问题解决方案,增强思政教育的时代感和实效性,以期为市场营销专业全面推进课程思政建设提供有价值的参考。
        The construction of "curriculum ideological and political education" has been incorporated into the ideological and political education system in colleges and universities. It has become a hotspot of ideological and political education research in colleges and universities to carry out ideological and political education by means of specialized course teaching. Therefore,the construction of curriculum ideological and political education in marketing major should be promoted in an all-round way. With the continuous upgrading and development of the Internet,marketing has been endowed with new connotations,and marketing is undergoing profound changes. In order to explore the ideological and political construction of professional courses under the new marketing reform,this paper takes the course of consumer psychology and behavior as an example,carries out empirical exploration and practice,and puts forward some key solutions to the ideological and political construction of courses such as curriculum analysis,the integration of ideological and political education into the subject selection,and the design of teaching methods. It enhances the sense of the times and effectiveness of Ideological and political education,and provides valuable reference for the marketing major to comprehensively promote the ideological and political construction of the course.

引文

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