大数据时代下对大众传媒的解析——基于阿多诺批判同一性的视角

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英文篇名：Analysis of Mass Media in the Age of Big Data——Based on Adorno's Critical View of Identity 作者：庄晰尧 ; 张学本 英文作者：Zhuang Xiaoxi;Zhang Xueben;College of Philosophy and Administration,Liaoning University; 关键词：阿多诺 ; 同一性 ; 大众传媒 ; 大数据 英文关键词：Adorno;;identity;;mass media;;big data 中文刊名：SYSS 英文刊名：Journal of Shenyang Normal University(Social Science Edition) 机构：辽宁大学哲学与公共管理学院; 出版日期：2019-03-30 出版单位：沈阳师范大学学报(社会科学版) 年：2019 期：v.43;No.212 语种：中文; 页：SYSS201902013 页数：6 CN：02 ISSN：21-1568/C 分类号：64-69

摘要

阿多诺对于传统大众传媒的批判是基于同一性的视角,他认为以传统大众传媒为表征的文化工业(大众文化)具有虚假性,并不属于大众,是资产阶级意识形态的产物,其目的是整合大众,使大众丧失自主性。传统大众传媒这种同一性,作为一种统治世界的文化,滤掉了一切非同一的东西,使整个世界显现为一个同一的世界。而大数据进入大众传媒领域,由于其自身的特征,使大众传媒具有了非同一性的特征,使大众文化获得了自主性。
        Adorno's critique of traditional mass media is based on the perspective of identity. He believes that the cultural industry(popular culture)characterized by traditional mass media is false and does not belong to the masses,and is a product of bourgeois ideology. Its purpose is to integrate the public and make the public lose their autonomy. As a culture that rules the world,the identity of the traditional mass media filters out all things that are not the same,making the whole world appear as a common world. The entry of big data into the mass media field,because of its own characteristics,makes the mass media have the characteristics of non-identity which makes the mass culture gain autonomy.

引文

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