传播学视域下河南卫视《梨园春》的衰落与“救赎”
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摘要
新媒体环境下,以河南卫视《梨园春》为代表的电视戏曲栏目开始走向衰落,究其原因有四:一是作为权利主体受众观的倒退;二是"诉诸感情"传播技巧的过度滥用;三是作为"意见领袖"的节目嘉宾评委的"短板"放大;四是栏目"把关人"效果太过强化。为了扭转这种颓势,电视戏曲栏目必须从内外两个方面寻求解决方法:就栏目本身来说,认清发展形势,审视栏目的定位,不断创新节目形式,实现栏目的"自我救赎";同时,还需要一些如政府的宣传引导和政策支持等"社会救赎"的办法。
Under the new media environment, the TV drama columns represented by Henan Satellite TV, Liyuan Spring, began to decline. The reasons are as follows: first, retrogression as the subject of the right; second, excessive abuse of the communication skills of "resort to emotion"; third, the "deficiency" magnified by the judges of the guests of the "opinion leader" program; Fourth, the column "gatekeeper" effect is too strong. In order to reverse this decline, TV drama columns must seek solutions from both internal and external aspects. As far as the column itself is concerned, we should recognize the development situation, examine the orientation of the column, innovate the form of the program continuously, and realize the self-redemption of the column. At the same time, there is a need for "social redemption" such as government propaganda and policy support.
Under the new media environment, the TV drama columns represented by Henan Satellite TV, Liyuan Spring, began to decline. The reasons are as follows: first, retrogression as the subject of the right; second, excessive abuse of the communication skills of "resort to emotion"; third, the "deficiency" magnified by the judges of the guests of the "opinion leader" program; Fourth, the column "gatekeeper" effect is too strong. In order to reverse this decline, TV drama columns must seek solutions from both internal and external aspects. As far as the column itself is concerned, we should recognize the development situation, examine the orientation of the column, innovate the form of the program continuously, and realize the self-redemption of the column. At the same time, there is a need for "social redemption" such as government propaganda and policy support.
引文
[1] 郭庆光.传播学教程[M].北京:中国人民大学出版社,2011.
[2] 周绍成.突出地方特色重在观众参与——由戏曲栏目“梨园春”引发的思考[J].中国广播电视学刊,2000(11).
[3] 吴俊凤.梨花盛开春满园——试析河南电视台戏曲栏目《梨园春》[J].电视研究,2002(4).
[4] 卢焱,蒋愈红.《梨园春》的传播学思考[J].新闻爱好者,2003(9).
[5] 蒋愈红.居安思危开拓创新——关于《梨园春》的现状与发展思考[J].当代电视,2004(2).
[6] 李治中.戏曲艺术与电视传媒的结合——谈戏曲栏目《梨园春》的问题与扬弃[J].戏剧文学,2005(3).
[2] 周绍成.突出地方特色重在观众参与——由戏曲栏目“梨园春”引发的思考[J].中国广播电视学刊,2000(11).
[3] 吴俊凤.梨花盛开春满园——试析河南电视台戏曲栏目《梨园春》[J].电视研究,2002(4).
[4] 卢焱,蒋愈红.《梨园春》的传播学思考[J].新闻爱好者,2003(9).
[5] 蒋愈红.居安思危开拓创新——关于《梨园春》的现状与发展思考[J].当代电视,2004(2).
[6] 李治中.戏曲艺术与电视传媒的结合——谈戏曲栏目《梨园春》的问题与扬弃[J].戏剧文学,2005(3).