基于超级IP的社会化阅读推广模型与路径设计
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摘要
【目旳/意义】构建基于超级IP理论的社会化阅读推广模型及路径,探求适应新媒体环境下的社会化阅读推广模式,有利于解决社会化阅读现存的"碎片化阅读"、"浅阅读"、"推广效果差"等问题。【方法/过程】本文基于超级IP的构建视角,将超级IP的概念引入图书情报领域,构造基于超级IP的社会化阅读推广模型,设计社会化阅读推广路径并采用案例将理论方法实例化。【结果/结论】基于超级IP的社会化阅读推广模型试图深化推广内容对用户的影响,从吸引用户创造流量出发对推广内容进行调整更符合新媒体环境下的用户需求,充分利用超级IP的优势,为社会化阅读推广提供了新的思路与方法。
【Purpose/significance】Constructing a social reading promotion model and path based on super IP theory, exploring the social reading promotion model under the new media environment, is conducive to solving the existing "fragmented reading", "Shallow reading", "poor promotion effect" and other issues of social reading.【Method/process】Based on the construction perspective of super IP, this paper introduces the concept of super IP into the field of library and information, constructs a social reading promotion model based on super IP, designs a social reading promotion path and instantiates the theoretical method by using cases.【Results/conclusions】The social reading promotion model based on super IP tries to deepen the influence of promotion content on users. From the perspective of attracting users to create traffic to promote the content is a better method to meet the needs of users in the new media environment, making full use of super IP, providing new ideas and methods for social reading promotion.
【Purpose/significance】Constructing a social reading promotion model and path based on super IP theory, exploring the social reading promotion model under the new media environment, is conducive to solving the existing "fragmented reading", "Shallow reading", "poor promotion effect" and other issues of social reading.【Method/process】Based on the construction perspective of super IP, this paper introduces the concept of super IP into the field of library and information, constructs a social reading promotion model based on super IP, designs a social reading promotion path and instantiates the theoretical method by using cases.【Results/conclusions】The social reading promotion model based on super IP tries to deepen the influence of promotion content on users. From the perspective of attracting users to create traffic to promote the content is a better method to meet the needs of users in the new media environment, making full use of super IP, providing new ideas and methods for social reading promotion.
引文
1 胡静,李璐.基于词频突变的我国阅读推广研究前沿挖掘[J].情报科学,2017,35(10):75-78.
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6 LIU C,CHEN M,TSENG C. Incrests:towards realtime incremental short text summarization on comment streams from social network services[J]. IEEE transaction on knowledge&data engineering,2015,27(11):2986-3000.
7 FOX J, ANDEREGG C. Romantic relationship stages and social networking sites:uncertainty reduction straegies and perceived relational norms on facebook[J]. Cyberpsychology behavior&social networking,2014,17(11):685-691
8 张月群,郦纯宁.社会网络环境下图书馆知识转移角色变迁与应对策略[J].图书与情报,2015,(6):107-112.
9 杨益,孙济庆.基于社会网络的读者专业阅读相关性研究[J].新世纪图书馆,2012,(10):91-92.
10 姚飞,等.图书馆服务与社交网络整合研究——清华大学图书馆书友会实践案例[J].图书馆杂志,2011,(6):24-28
11 黄震华,张波,方强.一种社交网络群组间信息推荐的有效方法[J].电子学报,2015,(6):1090-1093.
12 蔡骐.网络社群传播与社会化阅读的发展[J].新闻记者,2016,(10):55-60.
13 张云,茆意宏.社会化阅读平台的用户互动关系探析——以“豆瓣读书”用户行为为例[J].情报理论与实践,2014,37(12):99-103.
14 余伟萍,张园,李大林,祖旭.新品推广在线话题的社会网络传播特征分析[J].大连理工大学学报(社会科学版),2018,39(5):69-74.
2 田丽,余雪丽.基于共词分析的我国阅读推广研究热点探析[J].情报科学,2016,34(12):127-132.
3 WHITE J,HUNGERFORD-KRESSER H. Character journaling through social networks[J].Journal of adolescent&adult literacy,2014,57(8):642-654.
4 ASTERHAN C,HEVER R. Learning from reading argumentive group discussions in facebook:rhetoric style matters(again)[J].Computers in human behavior,2015,(53):570-576.
5 KOCHITCHI A,LESBERGER T,BIEMAMM C. Net works of names:visual exploration and semi-automatic tagging of social networks from newspaper articles[J].Computer graphics forum,2014,33(33):211-200.
6 LIU C,CHEN M,TSENG C. Incrests:towards realtime incremental short text summarization on comment streams from social network services[J]. IEEE transaction on knowledge&data engineering,2015,27(11):2986-3000.
7 FOX J, ANDEREGG C. Romantic relationship stages and social networking sites:uncertainty reduction straegies and perceived relational norms on facebook[J]. Cyberpsychology behavior&social networking,2014,17(11):685-691
8 张月群,郦纯宁.社会网络环境下图书馆知识转移角色变迁与应对策略[J].图书与情报,2015,(6):107-112.
9 杨益,孙济庆.基于社会网络的读者专业阅读相关性研究[J].新世纪图书馆,2012,(10):91-92.
10 姚飞,等.图书馆服务与社交网络整合研究——清华大学图书馆书友会实践案例[J].图书馆杂志,2011,(6):24-28
11 黄震华,张波,方强.一种社交网络群组间信息推荐的有效方法[J].电子学报,2015,(6):1090-1093.
12 蔡骐.网络社群传播与社会化阅读的发展[J].新闻记者,2016,(10):55-60.
13 张云,茆意宏.社会化阅读平台的用户互动关系探析——以“豆瓣读书”用户行为为例[J].情报理论与实践,2014,37(12):99-103.
14 余伟萍,张园,李大林,祖旭.新品推广在线话题的社会网络传播特征分析[J].大连理工大学学报(社会科学版),2018,39(5):69-74.
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