论“路遥精神”的内涵与传播途径
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摘要
由路遥小说《平凡的世界》改编的电视剧在2015年热播后,各界引发了新一轮的"路遥热":收视率节节攀升、图书再度热销、媒体广泛关注、推动路遥旅游业繁荣等,"路遥热"与路遥作品中蕴含的热爱文学、献身文学的神圣态度,向上向善的价值取向,为人民书写的服务面向和言行一致、敢于坚守的人格引领等内涵特质的"路遥精神"有着直接的关系。"路遥精神"是随着路遥的文学积淀和人生历程而慢慢形成的,并通过小说传播、现代媒介传播、纪念活动、人生传记等传播途径,最终形成了"路遥精神"。
The TV series adapted from Lu Yao's Ordinary World was launched in 2015,which led to a new round of"Lu Yao upsurge": the rising of the ratings,the hot sale of books again,the extensive attention of the media,and the promotion of Lu Yao's tourism boom."Lu Yao upsurge"has a close relationship with the connotation characteristics of "Lu Yao spirit",which are the holly attitude toward the love of literature,devoting to literature,the value orientation of good deeds,the service orientation of writing for the people,personality orientation of matching word to deed and adhering to the principle."Lu Yao Spirit"is gradually formed along with Lu Yao's literary accumulation and life experience. And it is also eventually formed through the dissemination ways of novels,modern media,commemorative activities,biography and so on.
The TV series adapted from Lu Yao's Ordinary World was launched in 2015,which led to a new round of"Lu Yao upsurge": the rising of the ratings,the hot sale of books again,the extensive attention of the media,and the promotion of Lu Yao's tourism boom."Lu Yao upsurge"has a close relationship with the connotation characteristics of "Lu Yao spirit",which are the holly attitude toward the love of literature,devoting to literature,the value orientation of good deeds,the service orientation of writing for the people,personality orientation of matching word to deed and adhering to the principle."Lu Yao Spirit"is gradually formed along with Lu Yao's literary accumulation and life experience. And it is also eventually formed through the dissemination ways of novels,modern media,commemorative activities,biography and so on.
引文
[1]《平凡的世界》全集CSM50城卫视黄金档收视率[EB/OL].http://baike.baidu.com/link url=cv2KAVosc Si EGYBas Ymn7xp09tRTQ0g Lxm Irdi Qv-L3Hl0f4m CM_DAIBGw GHF SVqb D8djo3Uq HE18RKCXg KRKRwr T0ho Xpo Dy Ce ZHNUof3u.
[2]《平凡的世界》网络点播量3.6亿人次实现主流价值观传播倍增[EB/OL].2015-03-31.http://news.xinhuanet.com/fortune/2015-03/31/c_1114826508.htm.
[3]汪德宁.“路遥现象”的当代启示[J].文艺理论与批评,2007(4):106.
[4]何西来.路遥创作的当下意义[C]∥马一夫,厚夫,宋学成.路遥再解读.西安:陕西人民出版社,2008:1.
[5]李建军.论路遥小说的考验情节和人生理念[C]∥马一夫,厚夫,宋学成.路遥再解读.西安:陕西人民出版社,2008:9.
[6]房福贤.路遥对当下中国文学的意义[C]∥马一夫,厚夫,宋学成.路遥再解读.西安:陕西人民出版社,2008:22-25.
[7]李建军.真正的文学与优秀的作家——论几种文学偏见以及路遥的经验[C]∥李建军,邢小利.路遥评论集.北京:人民文学出版社,2007:5.
[8]路遥.早晨从中午开始——《平凡的世界》创作随笔[M]∥路遥全集:早晨从中午开始.北京:北京十月文艺出版社,2013.
[9]路遥.平凡的世界:第3卷[M].北京:北京十月文艺出版社,2013:24.
[10]路遥.人生[M].北京:北京十月文艺出版社,2012.
[11]潘石屹谈《平凡的世界》:它助我走出农村改写人生[EB/OL].http://ent.ifeng.com/a/20150312/42324456_0.shtml.
[12]路遥.不丧失普通劳动者的感觉[M]∥路遥全集:早晨从中午开始.北京:北京十月文艺出版社,2013:111.
[13]路遥.生活的大树万古长青[M]∥路遥全集:早晨从中午开始.北京:北京十月文艺出版社,2013:93.
[14]李建军.文学写作的诸问题——为纪念路遥逝世十周年而作[C]∥李建军,邢小利.路遥评论集.北京:人民文学出版社,2007:283.
[15]王维玲.岁月传真——我和当代作家[M].北京:首都师范大学出版社,2009:318。
[16]东北师范大学中文系研究生会.关于《平凡的世界》的讨论[J].关外,2002(1).
[17]顾志成.广播的威力[C]∥王大方,叶子.“上帝”青睐的节目.北京:中国文联出版公司,1995.
[2]《平凡的世界》网络点播量3.6亿人次实现主流价值观传播倍增[EB/OL].2015-03-31.http://news.xinhuanet.com/fortune/2015-03/31/c_1114826508.htm.
[3]汪德宁.“路遥现象”的当代启示[J].文艺理论与批评,2007(4):106.
[4]何西来.路遥创作的当下意义[C]∥马一夫,厚夫,宋学成.路遥再解读.西安:陕西人民出版社,2008:1.
[5]李建军.论路遥小说的考验情节和人生理念[C]∥马一夫,厚夫,宋学成.路遥再解读.西安:陕西人民出版社,2008:9.
[6]房福贤.路遥对当下中国文学的意义[C]∥马一夫,厚夫,宋学成.路遥再解读.西安:陕西人民出版社,2008:22-25.
[7]李建军.真正的文学与优秀的作家——论几种文学偏见以及路遥的经验[C]∥李建军,邢小利.路遥评论集.北京:人民文学出版社,2007:5.
[8]路遥.早晨从中午开始——《平凡的世界》创作随笔[M]∥路遥全集:早晨从中午开始.北京:北京十月文艺出版社,2013.
[9]路遥.平凡的世界:第3卷[M].北京:北京十月文艺出版社,2013:24.
[10]路遥.人生[M].北京:北京十月文艺出版社,2012.
[11]潘石屹谈《平凡的世界》:它助我走出农村改写人生[EB/OL].http://ent.ifeng.com/a/20150312/42324456_0.shtml.
[12]路遥.不丧失普通劳动者的感觉[M]∥路遥全集:早晨从中午开始.北京:北京十月文艺出版社,2013:111.
[13]路遥.生活的大树万古长青[M]∥路遥全集:早晨从中午开始.北京:北京十月文艺出版社,2013:93.
[14]李建军.文学写作的诸问题——为纪念路遥逝世十周年而作[C]∥李建军,邢小利.路遥评论集.北京:人民文学出版社,2007:283.
[15]王维玲.岁月传真——我和当代作家[M].北京:首都师范大学出版社,2009:318。
[16]东北师范大学中文系研究生会.关于《平凡的世界》的讨论[J].关外,2002(1).
[17]顾志成.广播的威力[C]∥王大方,叶子.“上帝”青睐的节目.北京:中国文联出版公司,1995.