基于消费者心理的汽车外观量化评价方法研究
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摘要
研究汽车外观的量化评价方法,为今后的汽车外观评价提供一种更可信的理论参考。根据消费心理学的相关理论,结合对消费者的实际调研,获得消费者感兴趣的汽车外观要素,以此为依据,确定汽车外观的评价指标,并运用层次分析法赋予指标权重。获得汽车外观评价指标的权重,并建立了汽车外观评价体系。以消费者心理为基础建立的汽车外观评价体系,可以直观地体现出不同汽车外观要素的重要程度,其中腰线、轮毂和头灯组最受消费者关注,从而帮助设计师了解消费者的审美趋向,更好地指导设计研发。
It aims to study the quantitative evaluation method of automobile exterior and provide a more credible theoretical reference for future automotive extrior evaluation. According to the relevant theories of consumer psychology,combined with actual research on consumers,it obtains the exterior elements of the car that consumers are interested in and focus on. Based on this,the appraisal index of automobile exterior is determined,and the appraisal index weights are assigned using the analytic hierarchy process to establish an automobile exterior evaluation system. Obtain the weight of the automobile exterior evaluation index and establish a vehicle appearance evaluation system. The automobile exterior evaluation system based on consumer psychology can visually reflect the importance of different automotive exterior elements,the waist line,hub,headlight group and the upper air inlet are the most attractive exterior elements for consumers. It can help the designer understand the aesthetic trends of the consumer,so as to better guide the design research and development.
It aims to study the quantitative evaluation method of automobile exterior and provide a more credible theoretical reference for future automotive extrior evaluation. According to the relevant theories of consumer psychology,combined with actual research on consumers,it obtains the exterior elements of the car that consumers are interested in and focus on. Based on this,the appraisal index of automobile exterior is determined,and the appraisal index weights are assigned using the analytic hierarchy process to establish an automobile exterior evaluation system. Obtain the weight of the automobile exterior evaluation index and establish a vehicle appearance evaluation system. The automobile exterior evaluation system based on consumer psychology can visually reflect the importance of different automotive exterior elements,the waist line,hub,headlight group and the upper air inlet are the most attractive exterior elements for consumers. It can help the designer understand the aesthetic trends of the consumer,so as to better guide the design research and development.
引文
[1]韦星顺.基于中国人审美特征的汽车造型设计方法研究[D].清华大学,2013.
[2]叶敏.长安汽车造型设计评价体系构建与可用性测试[D].湖南大学,2010.
[3]郑先锋.面向消费者兴趣点的汽车外观评价方法研究[D].江南大学,2017.
[4]杨先英,李伟湛.层次特征构建下的汽车外观造型设计方法[J].包装工程,2012,33(22):37-40+48.
[5]赵丹华.汽车造型的设计意图和认知解释[D].湖南大学,2013.
[6]夏宁宁.社会分层和消费心理对我国汽车自主品牌认可度的影响研究[D].复旦大学,2012.
[7]曹高举.消费者自我概念、生活方式与选购产品品牌个性关系的研究[D].浙江大学,2005.
[8]曾耀农.论审美心理过程及其特点[J].天津大学学报(社会科学版),2000(04):277-281.
[9]李天添,赵丹华,赵江洪.基于视觉认知的汽车内饰造型效果图评价体系构建[J].包装工程,2018,39(06):165-169.
[10]李彦龙,高绍杰.基于一般性人物评价方法的汽车造型审美评价层次研究[J].包装工程,2017,38(06):164-168.
[11]邓雪,李家铭,曾浩健,陈俊羊,赵俊峰.层次分析法权重计算方法分析及其应用研究[J].数学的实践与认识,2012,42(07):93-100.
[12]洪志国,李焱,范植华,王勇.层次分析法中高阶平均随机一致性指标(RI)的计算[J].计算机工程与应用,2002(12):45-47+150.
[2]叶敏.长安汽车造型设计评价体系构建与可用性测试[D].湖南大学,2010.
[3]郑先锋.面向消费者兴趣点的汽车外观评价方法研究[D].江南大学,2017.
[4]杨先英,李伟湛.层次特征构建下的汽车外观造型设计方法[J].包装工程,2012,33(22):37-40+48.
[5]赵丹华.汽车造型的设计意图和认知解释[D].湖南大学,2013.
[6]夏宁宁.社会分层和消费心理对我国汽车自主品牌认可度的影响研究[D].复旦大学,2012.
[7]曹高举.消费者自我概念、生活方式与选购产品品牌个性关系的研究[D].浙江大学,2005.
[8]曾耀农.论审美心理过程及其特点[J].天津大学学报(社会科学版),2000(04):277-281.
[9]李天添,赵丹华,赵江洪.基于视觉认知的汽车内饰造型效果图评价体系构建[J].包装工程,2018,39(06):165-169.
[10]李彦龙,高绍杰.基于一般性人物评价方法的汽车造型审美评价层次研究[J].包装工程,2017,38(06):164-168.
[11]邓雪,李家铭,曾浩健,陈俊羊,赵俊峰.层次分析法权重计算方法分析及其应用研究[J].数学的实践与认识,2012,42(07):93-100.
[12]洪志国,李焱,范植华,王勇.层次分析法中高阶平均随机一致性指标(RI)的计算[J].计算机工程与应用,2002(12):45-47+150.