碳交易政策下考虑WTP的闭环供应链定价与协调
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摘要
碳交易机制下,文章考虑了市场消费者对新产品和再制造产品存在不同支付意愿的情况,研究了二级闭环供应链定价与协调问题。首先,通过构建闭环供应链的分散式决策模型、集中式决策模型分析碳限额、WTP对产品定价、供应链系统利润的影响。其次,引入收益共享契约对分散式闭环供应链决策模型进行协调。最后,通过数值仿真进行验证。研究结果表明:(1)产品的批发价和零售价与碳限额G成反比;(2)新产品的定价与WTP值成反比,再制造产品的定价与WTP值成正比;(3)存在最优碳限额G使供应链系统利润达到最大值。
Under the carbon trading mechanism,the market consumers concern for the different willingness to pay for new products and remanufactured products,and the pricing and coordination of secondary closed-loop supply chains are essential for all members along the supply chain.Firstly,this paper constructs a decentralized decision-making model and a centralized decision-making model for closed-loop supply chain.Through the model analysis of carbon limit,the impact of WTP(willingness to pay) on product pricing and supply chain system profit are studied.Then,the revenue sharing contract is introduced to coordinate the decentralized closed-loop supply chain decision model.Finally,the numerical simulation is used to verify.The research results show that:(1) The wholesale price and retail price of the product are inversely proportional to the carbon limit.(2) The pricing of new products is inversely proportional to the WTP value,and the pricing of remanufactured products is directly proportional to the WTP value.(3) There is an optimal carbon limit can optimize the profit of the supply chain.
Under the carbon trading mechanism,the market consumers concern for the different willingness to pay for new products and remanufactured products,and the pricing and coordination of secondary closed-loop supply chains are essential for all members along the supply chain.Firstly,this paper constructs a decentralized decision-making model and a centralized decision-making model for closed-loop supply chain.Through the model analysis of carbon limit,the impact of WTP(willingness to pay) on product pricing and supply chain system profit are studied.Then,the revenue sharing contract is introduced to coordinate the decentralized closed-loop supply chain decision model.Finally,the numerical simulation is used to verify.The research results show that:(1) The wholesale price and retail price of the product are inversely proportional to the carbon limit.(2) The pricing of new products is inversely proportional to the WTP value,and the pricing of remanufactured products is directly proportional to the WTP value.(3) There is an optimal carbon limit can optimize the profit of the supply chain.
引文
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[6]钟小剑,黄晓伟,范跃新,等.中国碳交易市场的特征、动力机制与趋势--基于国际经验比较[J].生态学报,2017(1):331-340.
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[12]冯章伟,肖条军,柴彩春.第三方回收商领导型两级闭环供应链的回收与定价策略[J].中国管理科学,2018(1):118-127.
[13]公彦德,蒋雨薇.闭环供应链混合回收模式定价及渠道选择研究[J].软科学,2018(5):127-131.
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[15]Ferrer G,Swaminathan J M.Managing new and differentiated remanufactured products[J].European Journal of Operational Research,2010,203(2):370-379.
[16]李新然,何琦,牟宗玉.差别定价闭环供应链协调应对生产成本扰动研究[J].中国管理科学,2015(10):113-124.
[17]Savaskan R C,Bhattacharya S,Wassenhove L N V.Closedloop supply chain models with product remanufacturing[J]Management Science,2004,50(2):239-252.
[18]Fruchter G E,Kalish S.Closed-loop advertising strategies in a duopoly[J].Management Science,1997,43(1):54-63.
[19]Zhao H.Raising awareness and signaling quality to uninformed consumers:A price-advertising model[J].Marketing Science2000,19(4):390-396.
[20]王文宾,达庆利.零售商与第三方回收下闭环供应链回收与定价研究[J].管理工程学报,2010(2):130-134.
[21]Jr V D R G,Li J.The potential for cannibalization of new products sales by remanufactured products[J].Decision Sciences,2010,41(3):547-572.
[22]王文宾,达庆利.考虑市场细分的闭环供应链生产与定价策略[J].控制与决策,2009(5):675-679.
[2]张海咪,刘渤海,李恩重,等.碳交易及补贴政策对再制造闭环供应链的影响[J].中国表面工程,2018(1):165-174.
[3]李剑,苏秦,马俐.碳排放约束下供应链的碳交易模型研究[J].中国管理科学,2016(4):54-62.
[4]Mo J L,Zhu L,Fan Y.The impact of the EU ETS on the corporate value of European electricity corporations[J].Energy2012,45(1):3-11.
[5]黄以天.国际碳交易机制的演进与前景[J].社会科学文摘,2016(1):28-37.
[6]钟小剑,黄晓伟,范跃新,等.中国碳交易市场的特征、动力机制与趋势--基于国际经验比较[J].生态学报,2017(1):331-340.
[7]Guan D,Klasen S,Hubacek K,et al.Determinants of stagnating carbon intensity in China[J].Nature Climate Change,20144(11):1017-1023.
[8]Liu Z,Guan D,Crawfordbrown D,et al.Energy policy:A lowcarbon road map for China[J].Nature,2013,500(7461):143-145.
[9]Bandyopadhyay S,Paul A A.Equilibrium returns policies in the presence of supplier competition[J].Marketing Science,201029(5):846-857.
[10]颜荣芳,程永宏,王彩霞.再制造闭环供应链最优差别定价模型[J].中国管理科学,2013(1):90-97.
[11]郭军华,李帮义,倪明.WTP差异下的再制造进入决策研究[J]中国管理科学,2013(1):149-156.
[12]冯章伟,肖条军,柴彩春.第三方回收商领导型两级闭环供应链的回收与定价策略[J].中国管理科学,2018(1):118-127.
[13]公彦德,蒋雨薇.闭环供应链混合回收模式定价及渠道选择研究[J].软科学,2018(5):127-131.
[14]Debo L G,Toktay L B,Van Wassenhove L N.Market segmentation and product technology selection for remanufacturable products[J]Management Science,2005,51(8):1193-1205.
[15]Ferrer G,Swaminathan J M.Managing new and differentiated remanufactured products[J].European Journal of Operational Research,2010,203(2):370-379.
[16]李新然,何琦,牟宗玉.差别定价闭环供应链协调应对生产成本扰动研究[J].中国管理科学,2015(10):113-124.
[17]Savaskan R C,Bhattacharya S,Wassenhove L N V.Closedloop supply chain models with product remanufacturing[J]Management Science,2004,50(2):239-252.
[18]Fruchter G E,Kalish S.Closed-loop advertising strategies in a duopoly[J].Management Science,1997,43(1):54-63.
[19]Zhao H.Raising awareness and signaling quality to uninformed consumers:A price-advertising model[J].Marketing Science2000,19(4):390-396.
[20]王文宾,达庆利.零售商与第三方回收下闭环供应链回收与定价研究[J].管理工程学报,2010(2):130-134.
[21]Jr V D R G,Li J.The potential for cannibalization of new products sales by remanufactured products[J].Decision Sciences,2010,41(3):547-572.
[22]王文宾,达庆利.考虑市场细分的闭环供应链生产与定价策略[J].控制与决策,2009(5):675-679.
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