基于政务微信公众平台的地震信息发布效能评价方法研究
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摘要
随着互联网技术的发展和新媒体的兴起,政务微信公众平台凭借多媒体图文推送、权威性、即时性、互动方便快捷等优势,在地震信息发布和防震减灾知识传播中扮演越来越重要的角色。基于鱼骨分析法对地震政务微信公众号运维的影响因素进行归纳和分析,确定其评价指标及权重,最终提出面向运营者的地震政务微信公众平台信息发布效能评价体系。本研究对于今后在社交媒体平台上做好公众信息服务,具有一定借鉴意义。
Along with the development of Internet technology and the rising of new media, official WeChat public platform plays an increasingly important role in earthquake information releasing and dissemination of earthquake disaster reduction knowledge, relying on the its advantages of multimedia-based means of picture-text push, authority, timeliness, interactivity and convenience. Based on Fishbone analysis method, we analyzed the influence factors about operation of earthquake official WeChat public platform to ascertain the evaluation index and weight. Finally, we put forward an operator-oriented efficiency evaluation system of earthquake official WeChat public platform. It's hoped that this study can serve as a reference for public information service on social media platforms.
Along with the development of Internet technology and the rising of new media, official WeChat public platform plays an increasingly important role in earthquake information releasing and dissemination of earthquake disaster reduction knowledge, relying on the its advantages of multimedia-based means of picture-text push, authority, timeliness, interactivity and convenience. Based on Fishbone analysis method, we analyzed the influence factors about operation of earthquake official WeChat public platform to ascertain the evaluation index and weight. Finally, we put forward an operator-oriented efficiency evaluation system of earthquake official WeChat public platform. It's hoped that this study can serve as a reference for public information service on social media platforms.
引文
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[2] 薄涛,王玉婷,李明政,等.基于微信公众平台的地震信息发布研究[J].防灾科技学院学报,2016,18(4):62-70.
[3] 闫晓美,付红云,张正霞,等.新媒体环境下地震政务服务现状调查分析[J].山西地震,2018,32 (3):53-56.
[4] 刘小霞,王罡,刘颖,等.地震微信公众号的发展现状与对策研究[J].新媒体研究,2017,3(20):19-24.
[5] 刘英华,常建军,谭阳,等.防震减灾科普微信公众号的运营实践——以“地震三点通”为例[J].城市与减灾,2017,20 (2):63-66.
[6] 郭光庆.传播学教程[M].北京:中国人民大学出版社,1999.
[7] 吴中堂,刘建徽,唐振华.微信公众号信息传播的影响因素研究[J].情报杂志,2015,34(4):122-126.
[8] 黄国凡,张钰梅.图书馆微信公众号内容营销策略:基于微信传播指数WCI的分析[J].图书馆杂志,2015,34(9):91-96.
[9] 吴长顺,营销学[M].北京:经济管理出版社,2001.
[10] 冀芳,张夏恒.微信公众平台传播效果评价研究[J].情报理论与实践,2015,38(12):77-81.
[11] 陈雪芝.微信公众号影响力评价指标体系研究[D].海口:海南大学,2016.
[12] 清华大学新闻研究中心《2014政务新媒体传播力报告》[EB/OL].(2014-11).https://mat1.gtimg.com/city/report/2014media.pdf.
[13] 人民网研究院《2015中国媒体移动传播指数报告》[EB/OL].(2015-03-24).http://media.people.com.cn/n1/2016/0324/c14677-28222730.html
[14] 李宗富,张向先.政务微信公众号服务质量评价指标体系构建及实证研究[J].图书情报工作,2016,60(18):79-88.