摘要
新零售业作为网络与实体业务相互结合的新商业模式,对产品包装设计产生多方面的影响,也为其发展提供新契机。尝试对新零售业态下的产品包装设计进行研究,并提出相关发展策略,以此促使产品包装设计既符合零售业态的转变,又符合新时代的消费潮流。
As a new business model combining network and offline business, the new retail business has a variety of impacts on product packaging design, and it also provides new opportunities for its development. This paper tries to study the product packaging design in the new retailing time and puts forward relevant development strategies so as to promote the product packaging design which conforms to the transformation of business and the consumption trend of the new era.
引文
[1]李骏阳.“新零售”概念不能代表未来零售业的发展方向[J].上海商业,2017(2):18-19.
[2]王宝义.“新零售”的本质、成因及实践动向[J].中国流通经济,2017(7):3-11.
[3]王晓艳.电商品牌“线上+线下”布局发展探析[J].电子商务,2017(8):38-39.
[4]曾德春.转型“新零售”的路径[J].中国药店,2016(2):74-76.
[5]马慧敏.移动互联时代零售商全渠道冲突分析与对策[J].商业经济研究,2016(15):35-37.
[6]佘碧蓉.体验经济下基于用户体验和大数据的新零售商业模式探究[J].电子商务,2018(2):11-12.