颠覆式创新:区块链技术对文化创意产业的影响
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摘要
从克里斯坦森提出的颠覆式创新理论出发,引入国外该议题的前沿研究观点和较为成熟的案例,分析、介绍、评估区块链技术对文化创意产业具有颠覆式意义的影响,包括建立全新真实性验证与信任机制、重塑优质内容生产机制、构建互利共生的产业生态,并最终对这一颠覆性技术在文化创意产业经济中的角色以及带来的问题提出反思,同时扩充颠覆式创新理论在中国语境下的更多延伸意义,实现理论层面的创新。
Drawing on the theory of disruptive innovation put forward by Christensen and introducing overseas frontier research viewpoints with mature cases of the application of blockchain, this paper analyzes how blockchain impacts cultural and creative industries by establishing a new mechanism for authenticity verification and trust,reconstructing the mechanism for creating high-quality content, and constructing a mutually beneficial industrial ecology. Meanwhile, the paper rethinks the role of blockchain in cultural and creative industries along with the problems caused as an extension of the disruptive innovation theory in the context of China.
Drawing on the theory of disruptive innovation put forward by Christensen and introducing overseas frontier research viewpoints with mature cases of the application of blockchain, this paper analyzes how blockchain impacts cultural and creative industries by establishing a new mechanism for authenticity verification and trust,reconstructing the mechanism for creating high-quality content, and constructing a mutually beneficial industrial ecology. Meanwhile, the paper rethinks the role of blockchain in cultural and creative industries along with the problems caused as an extension of the disruptive innovation theory in the context of China.
引文
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[12]O'DAIR M, BEAVEN Z, NEILSON D, et al.Music on the blockchain[R].London:Middlesex University, 2016.
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[14]刘德生,葛建平,董宜斌.浅议区块链技术在图书著作权保护和交易中的应用[J].科技与出版,2017(6):76-79.
[15]李鹏飞.基于区块链技术的媒体融合路径探索[J].新闻战线,2017(15):90-93.
[16]RAHMAN A, HAMID U Z A, CHIN T A. Emerging technologies with disruptive effects:a review[J]. PERINTIS eJournal,2017,7(2):111-128.
[17]CHRISTENSEN M. The innovator's dilemma:when new technologies cause great firms to fail[M].Boston:Harvard Business School Press, 1997:15-17.
[18]邓达.创意产业的核心价值与知识产权[J].管理世界,2006(8):146-147.
[19] LOTTI L. Contemporary art, capitalization and the blockchain:on the autonomy and automation of art's value[J].Finance and Society, 2016,2(2):96-110.
[20]方可成.离开端传媒,张洁平的新实验:用区块链拯救公共讨论[EB/OL].(2018-04-10)[2018-05-08]. https://www.huxiu.com/article/239395.html.
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[23]WORLD ECONOMIC FORUM.Agile governance reimagining policy-makinginthefourthindustrialrevolution[R].Geneva:World Economic Forum, 2018.
[2]WORLD ECONOMIC FORUM. Creative disruption:the impact of emerging technologies on the creative economy[R].Geneva:World Economic Forum, 2018.
[3]ITO J,NARULA N, ALI R. The blockchain will do to the financial system what the internet did to media[EB/OL].(2017-03-09)[2018-05-08].https://hbr.org/2017/03/the-blockchain-will-doto-banks-and-law-firms-what-the-internet-did-to-media.
[4]克里斯坦森.创新者的窘境[M].胡建桥,译.北京:中信出版社, 2010.
[5]ASTE T, TASCA P, DI MATTEO T. Blockchain technologies:the foreseeable impact on society and industry[J].Computer,2017,50(9):18-28.
[6]GODSIFF P. Disruptive potential[R]//WAPLORT M. Distributed ledger technology:beyond blockchain.London:Wordlink, 2016:52.
[7]BITCOIN N S. A peer-to-peer electronic cash system[EB/OL].(2008-10-31)[2019-04-03].https://nakamotoinstitute.org/bitcoin/.
[8]中国区块链技术和产业发展论坛.中国区块链技术和应用发展白皮书[EB/OL].(2016-10-21)[2018-05-08].http://www.imxdata.com/archives/15220.
[9]WORLD IDENTITY NETWORK. World identity network launched on sir Richard Branson's Necker Island this week[EB/OL].(2017-06-28)[2018-05-11]. https://www.prnewswire.com/news-releases/world-identity-network-launched-on-sir-richardbransons-necker-island-this-week-300496195.html.economy.
[10]ZEILINGER M.Digital art as'monetised graphics':enforcing intellectual property on the blockchain[J].Philosophy&Technology, 2018,31(1):15-41.
[11] NESTLER G, MALIK S.Introduction:art and finance[J].Finance and Society, 2016, 2(2):94-95.
[12]O'DAIR M, BEAVEN Z, NEILSON D, et al.Music on the blockchain[R].London:Middlesex University, 2016.
[13]孟奇勋,吴乙婕.区块链视角下网络著作权交易的技术之道[J].出版科学,2017,25(6):25-31.
[14]刘德生,葛建平,董宜斌.浅议区块链技术在图书著作权保护和交易中的应用[J].科技与出版,2017(6):76-79.
[15]李鹏飞.基于区块链技术的媒体融合路径探索[J].新闻战线,2017(15):90-93.
[16]RAHMAN A, HAMID U Z A, CHIN T A. Emerging technologies with disruptive effects:a review[J]. PERINTIS eJournal,2017,7(2):111-128.
[17]CHRISTENSEN M. The innovator's dilemma:when new technologies cause great firms to fail[M].Boston:Harvard Business School Press, 1997:15-17.
[18]邓达.创意产业的核心价值与知识产权[J].管理世界,2006(8):146-147.
[19] LOTTI L. Contemporary art, capitalization and the blockchain:on the autonomy and automation of art's value[J].Finance and Society, 2016,2(2):96-110.
[20]方可成.离开端传媒,张洁平的新实验:用区块链拯救公共讨论[EB/OL].(2018-04-10)[2018-05-08]. https://www.huxiu.com/article/239395.html.
[21]腾讯游戏.2018全球游戏产业收入将达8732亿移动游戏首度占比超一半[EB/OL].(2018-05-02)[2018-05-11].http://games.qq.com/a/20180502/027047.htm.
[22]UMEH J. Blockchain double bubble or double trouble?[J].ITNOW, 2016,58(1):58-61.
[23]WORLD ECONOMIC FORUM.Agile governance reimagining policy-makinginthefourthindustrialrevolution[R].Geneva:World Economic Forum, 2018.