“基因编辑婴儿”事件中的社会心态与舆情危机回应策略
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摘要
互联网时代,网络成为民众表达利益诉求、参与社会管理的重要渠道。为了避免网络舆情对现实造成的不利影响,有关部门应当准确把握社会心态并积极回应网络舆情危机。以"基因编辑婴儿"事件为例,利用网络爬虫工具采集相关新闻、微博数据,从网络舆情关注度、媒体新闻报道文本、网民微博评论文本、舆情危机回应策略等方面进行分析。通过分析基因编辑事件中的社会心态与舆情危机回应策略,为网络舆情治理提供参考依据。
In the Internet era, the Internet has become an important channel for people to express their interests and participate in social management. In order to avoid the negative impact of Internet public opinion on reality, relevant departments should accurately grasp the social mentality and actively respond to the Internet public opinion. Taking the "gene-edited baby" incident as an example, this paper collects relevant news and blog data by using web crawler tools, and makes an analysis from the aspects of focus of network public opinion, media news report text, comment on the netizen's blog, public opinion coping strategy and so on. Through the analysis of social mentality and public opinion coping strategies in the "gene-edited baby" incident, this paper provides a reference for the governance of public opinion on the Internet.
In the Internet era, the Internet has become an important channel for people to express their interests and participate in social management. In order to avoid the negative impact of Internet public opinion on reality, relevant departments should accurately grasp the social mentality and actively respond to the Internet public opinion. Taking the "gene-edited baby" incident as an example, this paper collects relevant news and blog data by using web crawler tools, and makes an analysis from the aspects of focus of network public opinion, media news report text, comment on the netizen's blog, public opinion coping strategy and so on. Through the analysis of social mentality and public opinion coping strategies in the "gene-edited baby" incident, this paper provides a reference for the governance of public opinion on the Internet.
引文
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[2] 唐雪梅,赖胜强.突发事件中政府对网络谣言的辟谣策略研究:以太伏中学事件为例[J].情报杂志,2018,37(9):95-99.
[3] COOMBS W T.Protecting organization reputations during a crisis:The development and application of situational crisis communication theory[J].Corporate Reputation Review,2007,10(3):163-176.
[4] SMITH R A,HOUSTON M J.A psychometric assessment of measures of scripts in consumer memory[J].J Consum Res,1985,12(2):214-224.
[5] 马广海.论社会心态:概念辨析及其操作化[J].社会科学,2008(10):66-73.
[6] 唐雪梅,赖胜强.基于情景危机沟通理论的网络舆情回应研究:以患癌教师被开除事件为例[J].情报杂志,2017,36(7):96-100.
[7] 吴宜蓁.危机情境与策略的理论规范与实践:台湾本土研究的后设分析[J].国际新闻界,2013,35(5):33-42.