基于微信时代网球运动推广研究
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摘要
近年来,在中国金花的带动下,作为新兴体育项目,网球在国内蓬勃发展.沟通、健身二者引领了未来两种不同生活方式的发展趋势.微信作为新兴信息传播载体对时尚热门健身生活方式的影响不言而喻.基于微信的传播特点和网球的发展规律,利用传播学现有的传播模式,分析微信对于网球的推广的优势与劣势,以其让更多网球爱好者通过微信了解并推广网球运动,更好的促进网球运动水平的整体发展.
Tennis thrives as a rising sport by Chinese female tennis players in recent years.Communication and exercises lead the development trends of two different life styles.WeChat,as a new information carrier,has an obvious influence in fashionable and popular fitness lifestyle.Based on the communication characteristics and developing rules,by the communication model of communication theory,this paper analyzes advantages and disadvantages of WeChat for tennis promotion,in order to make more tennis lovers understand and popularize tennis through WeChat and acquire a better promotion of the overall development of tennis level.
Tennis thrives as a rising sport by Chinese female tennis players in recent years.Communication and exercises lead the development trends of two different life styles.WeChat,as a new information carrier,has an obvious influence in fashionable and popular fitness lifestyle.Based on the communication characteristics and developing rules,by the communication model of communication theory,this paper analyzes advantages and disadvantages of WeChat for tennis promotion,in order to make more tennis lovers understand and popularize tennis through WeChat and acquire a better promotion of the overall development of tennis level.
引文
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[2]方兴东、石现升、陈笑容等.微信传播机制与治理问题研究[J].新媒体研究,2013(6):122-127.
[3]刘小勇.我国单项体育赛事广告媒体策略的初步研究[D].北京:首都体育学院,2007.
[4]新浪科技.新浪微博年度盘点:重大事件微博网友在行动[EB/OL].(2011-12-14)[2016-06-03].http://www.cctime.com/html/2011121484558675.htm.
[5]JANGLYBER.传播过程模式及特点[EB/OL].(2009-01-03)[2016-06-04].http://blog.sina.com.cn/s/blog_456f26540100bwos.html.
[6]互动百科.微信营销[EB/OL].(2014-04-08)[2016-06-05].http://www.baike.com/wiki/.
[7]亚太商询.中国智能手机市场发展趋势报告[EB/OL].(2011-11-07)[2016-06-06].http://finance.ifeng.com/news/20111107/5007422.shtml.
[8]陈鑫.自媒体发展的机遇与挑战——以微信平台为例[J].中国传媒科技,2013(7):40-43.
[9]白丽敬.从传播学的视角解读微信的发展[J]传媒E时代,2013(8):142.